For any golfer using an adjustable driver, an incident over the weekend is well worth a good look.
Charles Howell III was disqualified from the Wyndham Championship before the start of the third round on Saturday for using a non-conforming driver. But the reason why the driver was declared non-conforming is a new one.
Howell began the week using a new SLDR driver from TaylorMade. Golfers can adjust the SLDR by moving a small weight along a track that runs from the heel to the toe along the sole. Next to that track is a small weight port covered by a cap. The cap can be removed if the golfer wants to switch in a lighter or heavier weight.
While Howell was warming up on the range before the second round on Friday, that cap somehow came off. Howell checked with company officials, who told him that wouldn't affect the club's performance, so he used the driver minus the cap and finished the round tied for 10th place.
On Saturday, however, rules officials told Howell that the missing cap made the driver non-conforming – and because he had used it on Friday, he was disqualified.
''Prior to teeing off, I spoke to the guys at TaylorMade about the toe-cap coming off to be sure that it wouldn't impact the performance of the club. I was assured it would not affect the club's performance,'' Howell said. ''The idea that the club would no longer be conforming, because of the missing toe-cap, never entered my mind.''
Under the rules, if the cap had come off during the round, Howell could have finished the round without penalty and then fixed the club before his next round. But because it happened before the round, he was out.
Discussions among some of my golf buddies raised two specific questions about the ruling:
1. Was the driver ruled non-conforming because officials thought the missing cap might provide a bit of an aerodynamic advantage?
2. Or was the driver ruled non-conforming because it was approved with the cap in place, but not without the cap?
The answer, basically, is both.
"TaylorMade has been making drivers with movable parts since 2004," said TaylorMade Public Relations Manager Dave Cordero. "What happened in the case of Charles Howell III's driver is very rare and we will make the necessary adjustments to ensure this does not happen again."
Adjustable drivers have been around for the better part of a decade now, and are more popular than ever. This is the first time I'm aware that this particular issue has arisen, but it is a lesson for every golfer using a club with any kind of movable part. This ruling is more than enough reason to check your gear before every round and make sure everything is just as it should be.
Approximately a dozen TaylorMade staff players have been using SLDR drivers in recent weeks, and Howell plans to use his this week at The Barclays as he begins the PGA Tour FedExCup playoffs.
"I put this driver in play two weeks ago and it is the best performing driver I've played," he said. "This driver will be back in play [this] week."
The 2013 professional golf season has rounded the curve and is heading down the final stretch. As we await the FedExCup playoffs on the PGA Tour and, a little later, the final events of the Race to Dubai on the European circuit, here are some interesting stats from the first 20 events on the European Tour.
I haven't seen corresponding stats from the PGA Tour, but I would suspect they're fairly similar. These stats, by the way, come from SMS, the company that surveys equipment usage on the European Tour:
--The average loft of drivers is 9.0 degrees
--The average loft of fairway woods is 15.0 degrees
--The average loft of hybrids is 18.4 degrees
That 9-degree loft for drivers just shows that most professionals generate much more clubhead speed than most of the rest of us.
--The average number of fairway woods in each bag was 1.18
--The average number of hybrids and/or utility irons in each bag was 1.06
No surprises here. Most professionals generally carry a driver, a 3-wood and a hybrid.
--0.07% of players used a 2-iron
--52.2% of players used a 3-iron
The lack of 2-irons isn't shocking, but maybe the fact that only half the players use a 3-iron on a given day is a little eyebrow-raising. It just confirms that the pros also have eschewed long irons in favor of hybrids, and most professionals carry three or four wedges.
--The average loft of a sand wedge is 53.6 degrees
--31.5% of sand wedges are 52 degrees
--36.7% of sand wedges are 54 degrees
--The average loft of a lob wedge is 59.2 degrees
--38.2% of loft wedges are 58 degrees
--55.6% of lob wedges are 60 degrees
--A 64-degree wedge has been used 16 times
-- 8.6% of players used a long/belly putter
The usage of long and belly putters was said to be as high as 20 percent at the height of the craze a year or so ago, but clearly many of the professionals who tried long putters have reverted to standard-length models – likely in large part because of the forthcoming ban on the anchor putting stroke. One stat I’d love to see going forward is how many players have and will move to counter-weighted putters, which to me provide much of the same feel as long putters do while also allowing golfers to swing them normally.
Players have used:
--45 different models of golf ball from 11 different brands
--88 different models of drivers from 18 different brands
--360 different models of putters from 30 different brands
Two quick thoughts. One is that, even with all the different types of golf balls reported, a good 70 or 80 percent of the players use Titleist ProV1 or Pro V1x balls. So obviously even the balls in third, fourth or fifth place in the count are only being used by a handful of players.
Second, that putter stat illustrates what we all know – even the game's elite players switch putters in and out all the time. This reminds me of a stat I saw about a year ago, which showed that 35 players at the European Tour's 2012 Johnnie Walker Championship in Scotland used a different putter than they did in their previous start. No club in the bag is as personal, and as fickle, as the flatstick.
All the marketing in the world can't save a product if it's not very good. Conversely, sometimes a product proves itself so quickly and convincingly that all a company has to do is spread the word.
That's the happy situation Srixon finds itself in as it unveils its new generation of Z-STAR golf balls.
As you might be aware, two players have shot 59 on the Web.com Tour in the last month – Will Wilcox at the Utah Championship on July 14 and Russell Knox at the Albertsons Boise Open on July 26. You might not be aware, however, that both did so using a new Srixon ball. Wilcox used a Z-STAR XV Tour Yellow ball – making him the first player to card a 59 with a colored ball – while Knox used a Z-STAR Pure White model.
And presto – there's your marketing campaign!
OK, so maybe there's a bit more to marketing than that. And, in fact, the new balls already have amassed 40 tournament wins worldwide this year. In any case, Srixon is launching its new spheres on a nice wave of momentum.
These 2013 editions – the regular Z-STAR and a hotter Z-STAR XV – are, Srixon says, the most technically advanced tour-performance balls the company has ever produced. The new balls, the company adds, have been re-designed, re-calculated and re-formulated to produce the best balance of high-level performance across all clubs in the bag.
Both boast enhanced spin control and softness as well as improved flight characteristics. Their covers feature Srixon's new ''Spin Skin,'' a coating the company says is two times softer than any previous Srixon coating, which helps create a 20 percent increase in friction. That enables players to hit approach shots with plenty of backspin, while experiencing a softer feel as the clubface grips the ball.
The Z-STAR model is built around a new, large-diameter Energy Gradient Growth (EGG) core. Its characteristics help provide more contrast between inner softness and outer hardness, resulting in more lift, less spin and longer flight distances. By contrast, the Z-STAR XV features a two-layer Neo EGG core, which delivers more lift and less spin for a quicker launch and greater overall flight distances.
Both balls carry Srixon's new 344 Speed Dimple design, which helps reduce air resistance for a strong, long-carrying trajectory. The new design increases the ratio of dimples to surface area by more than 4 percent, which Srixon says makes it possible to play more aggressive golf under all conditions.
Both the Z-STAR and the Z-STAR XV carry a suggested retail price of $44.99, and are both available in Pure White or Tour Yellow.
For more information, click here.
I said a few days ago that one of my favorite parts of major championship weeks is the special products that some of the big golf equipment companies create.
Callaway, of course, outfits its staff players with limited-edition bags themed for each major, and you can see Phil Mickelson's oak leaf-adorned PGA Championship bag above.
Also above is something truly unique that Callaway creates – they're called ''challenge coins,'' and there's one for each major of 2013.
This year's designs include a magnolia blossom for the Masters, a star for the U.S. Open, the Union Jack for the Open Championship and, of course, an oak leaf for the PGA Championship at Oak Hill. Callaway mostly distributes to the coins to its employees and staff players, though a lucky few civilians have gotten a few as well.
Challenge coins have a long military history, and I've also seen them created for colleges and companies. Few of them, I have to say, look as distinctive as these.