Equipment

April 1, 2013 - 11:00am
Posted by:
T.J. Auclair
tj.auclair's picture
Golf Pride
Golf Pride

 

With the Masters just around the corner, many manufacturers have created special products in anticipation of the year's first major.
 
Golf Pride, makers of the, "No. 1 Grip on Tour," released the heavily Masters-themed New Decade MultiCompund Whiteout Limited Edition in January and it's getting plenty of attention now with the tournment just one week away.
 
The top of the grip is white, the bottom is green and the lettering is filled with yellow. The grip just screams, "Masters."
 
Golf Pride had this to say about the grips in a press release:
 
The grips utilize a high performance rubber designed to provide comfort and responsiveness to the lower hand, while brushed cotton cord technology (BCTTM) offers moisture management and improved traction to the upper hand. The latest members of the New Decade MultiCompound family will be available at retail beginning in February and will feature a street price of $9.49 per grip.  
 
“New Decade MutliCompound continues to be our most popular corded product, as proven by the usage on Tour by many of the top players in the world,” stated Brandon Sowell, global sales and marketing manager for Eaton’s Golf Grip Division. “In 2013, the Whiteout and Black models will provide golfers with more options than ever before to customize their grip color preference with Tour proven performance.”
 
For more information on the New Decade MultiCompound collection and the entire 2013 Golf Pride product line, visit www.golfpride.com.    
 
Follow T.J. Auclair on Twitter, @tj_auclair.
Golf Pride's limited-edition, Masters-themed grip
March 28, 2013 - 10:54am
Posted by:
T.J. Auclair
tj.auclair's picture
Bridgestone Golf
Bridgestone Golf
We all know the importance of being fit for the proper golf clubs. Shouldn't that apply to golf balls too? Bridgestone thinks so.

 

We've heard it time and again -- to play your best golf, you need to be playing with clubs that fit your game and your level of ability.
 
That's 100 percent true.
 
Often overlooked, though, is that many of us don't apply that same rule when it comes to the golf ball.
 
Sure, we all would like to play what the pros play, but should we? Maybe those golf balls you willingly spend over $50/dozen for aren't only costing you a fortune, but also strokes during your round.
 
Bridgestone Golf has come up with a way to see to it that casual golfers like you and me are playing the golf ball that will benefit our game most with a unique system you can experience on the company's website.
 
If you visit the ball fitting page at BridgestoneGolf.com, you can go through a free, live fitting from a Bridgestone golf ball expert.
 
You can either go through the fitting on your mobile device, call the Bridgestone hotline, or go through a live chat on your computer.
 
I recently tried out the live chat and spoke to B-fit online fitting technician Elliot. 
 
Elliott did an outstanding job of explaining the science behind a golf ball. 
 
The first question I asked Elliott in our chat was this: Why do casual golfers -- myself included -- think they need to be hitting a Tour-caliber golf ball?
 
"While we certainly do make golf balls that are successful at the Tour level, we find that many of the golfers who participate in our fitting sessions can benefit from a softer cored golf ball," Elliott said. "On that same note, the entire Bridgestone Golf Ball portfolio features gradation compression technology which allows the balls to work well at a wide range of swing speeds. Additionally we use the data and feedback from the live ball fitting events to keep our golf ball portfolio current with our customers needs."
 
After explaining the science behind the Bridgestone golf balls, Elliott then asked a series of questions including:
 
- What golf ball do you currently use?
 
- What is your swing speed and average driver distance?
 
- What is your typical ball flight?
 
- Does your ball check up or run when it hits the fairway?
 
- What are the strengths and weaknesses of your game?
 
Once those and other questions were answered, Elliott then recommended what he beleived to be the best golf ball for my game. 
 
In my case, Elliott suggested the B330-RX, which the Bridgestone site describes as:
 
Tour Performance optimized for amateur swing speeds under 105 mph with a preference for maximum TOUR DISTANCE.
 
The TOUR B330-RX offers a reformulated mantle layer and Dual Dimple Technology. The reformulated mantle reduces spin on full shots and promotes a higher launch, resulting in greater accuracy and distance. The Dual Dimple pattern offers superior aerodynamics and enhanced wind performance. The B330-RX continues to feature a soft core design that allows maximum compression for moderate swing speed players.
 
The entire chat was about 25-30 minutes long. While the science behind golf balls can seem intimidating, Elliott did a fantastic job of breaking it down and explaining in simple terms.
 
If nothing else, the chat is a fantastic tool to use to understand why you should be playing a partcular type of golf ball based on your ability -- the same way you should handle the clubs you play.
 
To check out Bridgestone Golf's line of golf balls, click here.
 
If you'd like to try out the free ball-fitting for yourself, click here.
 
Follow T.J. Auclair on Twitter, @tj_auclair.

 

Bridgestone Golf's B-FIT golf-ball fitting -- unique, educational
March 28, 2013 - 10:20am
Posted by:
T.J. Auclair
tj.auclair's picture
Bobby Jones
Bobby Jones
The spring line of the new Bobby Jones apparel includes bright, bold colors.

Bobby Jones has long been known as one of the more high-end lines when it comes to golf apparel.

 
That's not changing. 
 
What is changing, however, is that the company's offerings are getting younger, hipper and adopting more of the athletic fit that seems to have taken over the clothing racks in golf shops these last several years. 
 
For example, the new XH20 Performance Technology shirts from Bobby Jones are described by the company as, "Shirts that will keep you cooler and drier throughout the day due to its patented moisture management system. The performance technology transfers moisture away from the body by distributing it across the fabric and quickly evaporating. This technology also has an anti-static element and will not irritate the skin. The fabric has a UV rating of 15 which will protect you from the sun's damaging rays. The permanent performance application and soft cotton hand feel will last wash after wash."
 
The three-button polo is available in turquoise, tang, or thistle and retails for $82.50.
 
Bobby Jones is also introducing a Tri Color, 1/4 Zip Birdseye Sweater with its spring line. Retailing for $175, the 1/4-zip sweater comes in french blue and iris.
 
A 1/4 Zip Ripstop Pullover Jacket, which was made with Water/Wind Resistant Fabric, is available by Bobby Jones as well. It comes in a variety of colors from key lime to black to geranium. It retails for $195.
 
You can find all of the new items being offered by Bobby Jones this spring on its website, here.
 
Along with the great shirts, sweaters and jackets, vests, shorts and pants are also available. 
 
You can visit Bobby Jones via its Facebook page, here, or on Twitter, @golfbobbyjones.
 
 
Bobby Jones golf apparel unveils Spring line
March 27, 2013 - 3:06pm
Posted by:
John Kim
john.kim's picture
Nike Covert Irons
Buying golf clubs online is both popular - and risky.

One thing we know for sure - golfers love to buy golf toys. Whether it's clubs, clothes, accessories, shoes, souvenirs, whatever -- there may be no better demographic for advertisers than the 26 million golfers in the United States.

You know what else golfers love? Deals. Not necessarily being cheap, but golfers definitely have an eye toward value for the dollar spent. I'm as guilty as any of them. I don't need a new wedge, I have more than enough golf shirts for any foursome -- but if I spot a good deal online or at the local pro shop, I have to purchase

This week, in our "A Quick Nine" franchise, we asked our 175,000-strong Facebook nation what they liked to buy (and where they bought it) when shopping for golf items online.  The results were interesting, but not surprising.  Again, golfers love to shop and find deals. 

However, when coupled with another recent story I read -- this from The Wall St. Journal on the prevalence of counterfeit clubs for sale online -- it does give me some pause about what I buy (and even more, where I buy it.)

Hey, here's a good spot to plug the 'PGA on eBay' shop on eBay, where you can shop with confidence that the merchandise you're purchasing has been carefully vetted and approved by a PGA-staffed facility.

OK, that's enough as far as advertising. But just thought I'd share the read -- and wish you well in your hunting for great golf items. 

Caveat Emptor: Online golf shopping can be tricky
March 26, 2013 - 9:44pm
Posted by:
John Holmes
john.holmes's picture
TaylorMade Spider Blade and Callaway Versa putters
TaylorMade Spider Blade (TaylorMade) and Odyssey Versa blade (Callaway)
The TaylorMade Spider Blade putter (left) unveiled in Houston on Tuesday, immediately caught the attention of Callaway, whose Odyssey division is marketing its Versa (right) putters.

No one has been releasing more compelling new equipment and marketing it more aggressively this year than Callaway and TaylorMade. So maybe what happened on Tuesday was inevitable.

On the practice green at the Shell Houston Open, TaylorMade unveiled its new Spider Blade putter. The TaylorMade rep who goes by the Twitter handle @CharlieTour tweeted out a photo of it, and said, ''Here's a first-look @TaylorMadeGolf's new Spider Blade putter - coming soon - from the practice green @ShellHouOpen.''

Clearly, the introduction didn't escape the notice of Callaway Golf, whose Odyssey division has been actively promoting its new Versa putters this spring. An hour after the TaylorMade tweet came a reply from Callaway Senior Vice President Harry Arnett, who responded: ''Just got pictures sent to me by our guys @ Houston event. The Versa knockoffs have made their way to Tour already! #thatdidnttakelong.''

The putter on the right is the Odyssey Versa #1 blade, one of several putters in the Versa line whose dominant feature is the striped head – the thick black and white stripes running laterally down the head to make alignment easier.

The putter on the left is the TaylorMade Spider Blade. We don't know much about it yet, but it also has a distinctive black and white color scheme.

TaylorMade didn't respond to Arnett's tweet, but we have a feeling this discussion is just beginning.

TaylorMade and Callaway spar on practice green
March 23, 2013 - 1:41pm
Posted by:
John Holmes
john.holmes's picture
Callaway HEX Chrome+ golf ball
Courtesy of Callaway Golf
The Callaway HEX Chrome+ is a four-piece ball designed for players with mediium to high clubhead speeds.

Callaway Golf is embracing the generation of distance off the tee like at no time in the company's history. The new RAZR Fit Xtreme and X Hot drivers are providing a big leap forward from previous models, and the company is actively marketing its new roster of staff players, which includes some of the PGA Tour's biggest bombers.

The latest development in Callaway's drive for distance is the HEX Chrome+ ball, which delivers high ball velocity for maximum distance at mid to high clubhead speeds, especially with the driver.

''HEX Chrome+ is hands down the fastest tour ball we've ever designed at Callaway,'' said Dave Bartels the senior director of Golf Ball R&D at Callaway. ''This new four-piece construction has a single-piece core and dual-mantle system that were designed in unison to create more ball speed with the longer clubs without generating excessive spin, leading to longer distance.

''However, what makes the distance of this ball special is that is achieves that distance and features a soft DuraSpin cover,'' he added. ''This urethane cover material not only has great durability, but provides exceptional 'tour-level' control around the green that the best players in the world demand in a premium ball.''

The ball's extremely resilient core helps to generate more distance over a wide range of clubs and swing speeds. Its dual mantle unlocks distance by increasing speed and minimizing spin off the tee.

The proprietary cover formulation uses a thermoplastic urethane (TPU) blend with excellent durability characteristics, while the cover's softness promotes control on approach shots and shots around the green. And the refined aerodynamics of the HEX dimple pattern helps to reduce drag and promote a stable, penetrating ball flight that holds its line in the wind.

The HEX Chrome+ is Callaway's latest offering in the HEX Chrome family of balls. The original HEX Chrome ball is a three-piece model designed for a high performance from tee to green and a soft feel for players with moderate swing speeds.

The new HEX Chrome+ carries a suggested retail price of $35.99 per dozen.

Callaway rolls out HEX Chrome+ distance tour ball
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