Equipment

Bonobos, Maide Golf
Maide Golf
Maide Golf by Bonobos is a hip new apparel line great for on or off the golf course.

 

As is usually the case, I was spoiled with loads of great gifts for my recent birthday by my loving family.
 
My sister and her husband got me a pair of khaki pants by a company out of New York called, "Bonobos."
 
I liked the pants so much that I went on the company's website a few days later and was delighted to see it had just launched a new line of golf apparel called, "Maide."
 
The hip, casual look of the Maide brand is perfect for the younger crowd on or off the golf course with offerings that include pants, shorts, polo shirts, sweaters and t-shirts.
 
I was intrigued, so I did a little more research.
 
Here's the press release sent out by Bonobos introducing Maide: 
 
Bonobos Inc. (www.bonobos.com), the apparel brand renowned for great fitting clothes, excellent customer service and a fun approach to menswear, announces the launch of Maide golf apparel, available at www.maidegolf.com starting today.
 
The first brand incubated by Bonobos since the debut of their namesake brand in 2007, Maide, which is the Gaelic word for “club,” blends golf’s traditional fashion with modern silhouettes and fabrication to create the first contemporary heritage golf brand.
 
“There’s an authentic passion for the game of golf among members of our company that inspired this product. Like Bonobos, Maide was launched to fill a void in the marketplace; it’s the answer to what we see missing in the golf world as it relates to fit, style and functionality,” states Andy Dunn, CEO and founder of Bonobos Inc. “It’s our intention to deliver the same quality and service that Bonobos’ customers have come to know and expect while entering into a new venture that we hope will redefine the golf apparel category in a big way.”
 
“Maide is for the golfer looking for classic golf style with a modern fabrication,” says Kevin Kelleher, Brand Lead for Maide. “Many mass brands miss the fit component of clothes, while others nail functionality but with an extreme sport look. We are bringing back the lifestyle element to golf apparel, striking the perfect balance of style and performance. We strived to create a brand that is understandable in that it blends the modernity of functional fabrics with a look inspired by the game’s greatest players from years past.”
 
Maide debuts with a Spring & Summer (SS13) collection consisting of pants, shorts, polos, knits, sweaters, and branded accessories. All Maide apparel has a stylish aesthetic that incorporates Bonobos’ famous better-fit design and signature pop detailing, but it is also functional and constructed specifically for the sport.
 
With a curved waistband, tailored thigh, and a shortened rise, Maide golf pants ($108) and shorts ($88) provide a made-to-order look off-the-rack in athletic-wear. Available in six color-ways from basics (grey, black, khaki, navy, and white) to bolds (green and red), Maide bottoms feature contrast embroidery of the brand’s trademark script “M”, contrast back pockets, and a scorecard design on the interior pant pocket liner. Maide bottoms are constructed with performance poly fabric that is breathable, and also include a gel waistband inset to keep shirts tucked. Pants have a zipper at the hem for a clean break over golf shoes while shorts have a comfortable and performance-appropriate ten-inch inseam.
 
SS13 knits include eight short-sleeve polos ($78) in a poly-cotton blend that wicks away moisture. Polos are available in five solid colors (black, navy, red, khaki and white) and three novelty striped polos ($88). Keeping in swing with blending lifestyle with function, Maide’s SS13 includes three jersey cotton graphic tee shirts ($38) including a white and grey shirt with “Maide Country Club” screen-print on a retro front pocket, a grey tee with “Sunday Swinger” screen-print, and a white and grey shirt stating “Let’s Par Tee.”
 
Sweater offerings include classic cuts and patterns inspired by legendary golf icons who influenced the style of the game. Cotton V-neck sweaters ($78) in two solids colors (dark cobalt blue and yellow) and an engineered striped sweater ($88) in navy with fuchsia are versatile pieces that work on and off the course. A novelty cardigan ($88) in navy with multi-color stripes rounds out the category with form and function. Signature elements are carried throughout the category with a contemporary take on retro detailing such as the embroidered brand logo on the cuff of the sleeve.
 
Maide apparel is available at www.maidegolf.com which offers free shipping and a 365-day return policy. The brand is also available to try on in person at Bonobos’ owned and operated e-commerce showrooms, called Guideshops, currently located in five cities across the country. To experience Maide in person visit www.bonobos.com/guides for a fitting appointment.
 
ABOUT MAIDE: Maide is a contemporary heritage golf apparel brand focused on delivering performance clothing with great fit, style, and functionality. The brand, which launched in March 2013 by parent company Bonobos, Inc., offers a full assortment of apparel for golfers including pants, shorts, polos, sweaters and tee shirts. Maide, which comes from the Gaelic word “club,” evokes the classic style of the old-world golfer but is designed with thoughtful functionality and a modern silhouette for contemporary players. For more information visit www.maidegolf.com.
 
ABOUT BONOBOS: Bonobos is an e-commerce-driven clothing brand focused on delivering great fit, a fun approach to style, and superb customer experience. Launched in 2007 on the Internet with better- fitting men's pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos extended offline, launching e-commerce showrooms called Guideshops, tobring personalized, one-to-one service to those wanting to experience the brand in-person. In 2012, Bonobos expanded its distribution to a partnership with Nordstrom, offering Bonobos apparel at select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative and easy shopping experience and an energetic brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages” and was awarded Crain’s “Best Places to Work in New York City”. Visit www.bonobos.com.
 
Follow T.J. Auclair on Twitter, @tj_auclair.
Bonobos launches Maide Golf, a hip, new apparel line
COBRA AMP CELL junior driver
COBRA
The COBRA AMP CELL junior driver.

 

No one can deny the influence that PGA Tour star Rickie Fowler -- who is defending his title this week at the Wells Fargo Championship -- has had on junior golfers.
 
It seems every course you go to these days, there are little Rickie Fowler imposters.
 
Now, thanks to COBRA, not only can the children who idolize Fowler dress like him -- they can also use clubs similar to his.
 
Today, COBRA announced the release of its new AMP CELL junior driver in a press release:
 
CARLSBAD, CA (May 1st, 2013) – Junior golfers, it’s time to get excited. COBRA has announced a Junior version of the driver Rickie Fowler plays on Tour, the AMP CELL Junior Driver. This Driver features the same game-changing technology that Rickie has, including MyFlyTM, SmartPadTM and CELL weighting – and it comes in Vibrant Orange. Besides the higher lofts in the youth version, the head of the AMP CELL Junior Driver is the same engineered settings as the adult driver. The best part? The Driver grows with you. Junior golfers can register their purchased driver and receive one free upgrade to a longer, firmer shaft when needed, even if it is the standard adult AMP CELL Fujikura Fuel shaft. 
 
“The AMP CELL Junior Driver brings COBRA into a new category in golf,” commented Bob Philion, President of COBRA PUMA GOLF.  “While Rickie bridges the generation gap, there’s no question a lot of youth golfers look up to him as a role model. We felt it was time to deliver the same, high performance technology and ‘Rickie Fowler’ look to the Junior golfers out there. It’s important to recognize the need for their game development, which ultimately leads to growing the game.” 
 
MyFly Technology offers a simple solution for golfers to optimize trajectory and distance. Junior golfers will be able to easily adjust their loft as their game and swing develop. The AMP CELL Junior Driver can be adjusted to the following lofts with a simple wrench; 11.5°, 12.5°, 12.5° Draw, 13.5°, 13.5° Draw and 14.5°.  The higher loft offerings deliver higher launch and lower spin for optimized launch conditions for the average youth swing speeds. This ultimately provides more distance than junior golfers using an adult driver or cut down shafts would see. The AMP CELL Junior Driver takes adjustability a step further with SmartPad technology. Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, COBRA’s proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.   
 
The AMP CELL Junior Driver is sold with a 39”, 41” or 43” Fujikura Fuel shaft. By registering your purchased AMP CELL Junior Driver, golfers can get one free upgrade to one of the longer, firmer models when it’s time. 
 
COBRA’s E9 Face TechnologyTM with dual roll is used in the AMP CELL Junior Driver for an elliptical face shape with a canted bulge and roll that improves distance and accuracy on mis-hits from heel to toe and above and below the centerline. Advanced Material PlacementTM and CELLtechnology work together to enable a 12% larger elliptical E9 Face shape to deliver faster ball speeds and high MOI (moment of inertia) on mis-hits. The CELL technology saves and redistributes weight in a granular way and is visible on the drivers in the CELLband which wraps around to the crown. This wrap also visibly shows a golfer where the weight is distributed. 
 
The COBRA AMP CELL Junior Driver (MAP $299) is available in right handed models with MyFly technology, allowing any driver you purchase to be adjusted from 11.5° to 14.5° loft settings, including 12.5° and 13.5° Draw settings. It features a Fujikura Fuel shaft (universal youth flex) with a 460cc head and COBRA Lamkin REL 3GEN 360 grip. 
 
The AMP CELL Junior Driver will be available at Golfsmtih and golf retailers on May 1st, 2013. To find an authorized COBRA dealer near you, visit http://cobragolf.com/dealer-locator
COBRA releases AMP CELL junior driver
April 30, 2013 - 11:19pm
Posted by:
John Kim
john.kim's picture
Putter Wheel
The simplicity and the effectiveness of Putter Wheel makes it a great fit for all golfers.

 

Several times per week, I am contacted by someone who has the "next great ______" in golf. From high-tech swing analyzers to the latest, greatest app - there is no shortage in my inbox (or closet) of the ultimate game-changer for the everyday golfer. In truth, though I don't think I've come across too many 'bad' products, I haven't really found too many that I'd adopt for my practice sessions. Until now. 
 
I was recently introduced to the Putter Wheel by a friend - it's a new putting aid that could become one of the best and most innovative products to come along in a long while. The idea actually is very simple and basic; maybe too simple and basic I thought. I mean, a pseudo ball that wobbled if not struck with the proper face angle and path; who couldn't think of that?  No one apparently. Well, someone finally did - and I'm really glad for it. 
 
This putting aid is designed to train your stroke, instill better confidence via enhanced visualization and even includes a special alignment marking tool for your ball for when you are out playing on the course. The weight and feel are very much like a golf ball - but the roll is fully a tool for instruction feedback. It is small enough to fit into your pocket, much less your golf bag, and it's so elementary, you do not need instructions (though they are included) to start utilizing right away.
 
But in truth, I don't REALLY care how it looks, how it acts, or even the feedback it provides. There's only one question that matters at all. Does it work for my game?
 
I'm a pretty good putter - streaky like most - but certainly a better short game player than ball striker. That said, I'll know pretty quick if a putting aid actually improves my stroke. And that's why we buy these anyways, right?
 
I stopped by a local course recently with a Putter Wheel and headed directly to the practice green. First, I spent about 20 minutes just practicing as I always do. Felt pretty good I thought. Took 10 putts from about ten feet. Made six of them. That's solid, right? Then I pulled out the Putter Wheel and practiced with it. My stroke was apparently not as good as I thought. The Putter Wheel wobbled immediatley off my stroke. Something was amiss. I focused on a stroke that would get a better roll.  I found it after about ten minutes.  I tried my 10 putt drill again.  I made 8. But even more, my stroke was more pure. The 'hit' felt right. I could definitely take that stroke on the course and shoot lower scores. Most people agree that confidence is a huge part of putting. This item will increase that tenfold for me.
 
So yes, it's small and easily portable. It's a good price point. And I really think it's going to make me a better putter. Also, I really think it's going to make me a better putter. (I know I said that, but it's worth repeating because it's the main point of any instructional aid, right?)
 
It's a new product, and I get the feeling in time you're going to hear a great deal about it from many teaching, and even playing, professionals. But in the meantime, it'd be worth your while to check it out and be one of the first to employ it to help your game. When you're staring down that next crucial eight-footer on 18, you'll be glad you did. 
 
Putter Wheel could get your putting on track
Adams Golf Idea Super DHy driving hybrid
Courtesy of Adams Golf
The Adams Idea Super DHy driving hybrid is shaped like an iron and contains Adams' Velocity Slot Technology on the sole to help provide higher ball speeds.

Given the vast array of drivers, fairway clubs, hybrids and irons in the Adams Golf arsenal, it might seem like there's no room for anything else. Ah, but there is.

Adams has unveiled the Idea Super DHy – a driving hybrid for low- to mid-handicap players.

Merging the unique attributes of a hybrid and a traditional long iron, Adams says the Idea Super DHy is designed to provide the extra distance and forgiveness of a hybrid along with the shot-shaping control and workability of a long iron.

''We set out to design this club as an easier-to-hit alternative to most of the utility clubs on the market,'' said Director of Global Product Management Michael Fox. ''Tour players consistently rave about its versatility and how ideally it launches the ball, with several asking if we can make them a full set of DHy irons.''

The heads of the DHy hybrids are shaped somewhat similarly to muscleback irons, and contain Adams' Velocity Slot Technology (VST) – a slot cut into the sole to give the face more flex and provide higher ball speed. This effect is enhanced by an ultra-thin, maraging steel face.

In addition, the DHy hybrids feature bulge and roll face technology, which isn't found in any other utility clubs or driving irons, to improve forgiveness and shot dispersion. 

The Idea Super DHy comes in lofts of 18, 21, 24 and 27 degrees in right-handed models, and 18, 21 and 24 degrees in left-handed models. The standard shaft is the Matrix OZIK hX3 White Tie shaft in R, S and X flex. The club will be available at retail on May 15, and carry a suggested retail price of $199.99 per club.

Also launching the same day is the Idea Super 9031 hybrid, which boasts a Cut-Thru sole slot with a refined crown slot for faster ball speeds compared to non-slotted hybrids and traditional long irons. Its ultra-thin 455 stainless steel clubface produces a trampoline effect approaching the USGA limit.

The Idea Super 9031 hybrid comes with a Mitsubishi Diamana D+ 82-gram shaft (R, S and X flex) and offers lofts of 16, 18, 20 and 23 degrees in right-handed models. Lefties have the option of 18- and 20-degree models, and these clubs carry a suggested retail price of $199.99 per club.

For more information on Adams clubs, visit www.adamsgolf.com or see the Adams brand pages on PGA.com

 

Adams adds Idea Super DHy driving hybrid
April 29, 2013 - 9:43pm
Posted by:
John Holmes
john.holmes's picture
Ping Nome TR putter
Courtesy of Ping Golf
The Ping Nome TR putter features True Roll variable-depth grooves, which are deepest in the center of the face and get gradually shallower toward the edges.

In the spring of 2012, Ping Golf rolled out its Nome putter – a mallet-style high-MOI flatstick designed to be easy to aim and stable throughout the stroke.

A year later, the company has issued a TR version of the Nome, which features Ping's True Roll variable-depth grooves. The grooves are deepest in the center of the face and get gradually shallower toward the edges – this, Ping says, helps to makes the ball roll the same distance regardless of where on the face the putt is struck.

"Variable-depth grooves have caught on exceptionally well with the average golfer and with many Ping tour pros," said Ping Chairman and CEO John A. Solheim. "In addition to precision-milled grooves, the Nome TR's distinctive alignment bar with a contrasting sightline gives golfers added confidence to sink more putts. The combination of distance control, accuracy and extreme forgiveness will be exciting to golfers. Plus, they're able to optimize the fit by choosing a standard or adjustable-length shaft."

The semicircular head shape of the Nome TR is similar to that on the original Nome, but there are some significant differences. For one, the TR version features a non-glare black matte finish, while the original Nome model comes with a "nano-nickel" satin finish.

And for another, the alignment aid on the crown of the new Nome TR has a large white alignment bar with a contrasting black sightline down the middle. The original model has a black alignment bar with a white sightline, but Ping says the black head combined with the white aligment bar makes the sightline stand out for easier alignment.

The head on the Nome is made of lightweight aircraft aluminum with tungsten-composite sole weighting. This combination, Ping says, helps to optimize the Center of Gravity and keep the putter steady during the swing.

The Nome TR comes in three different shaft bends to fit every type of stroke: Straight, Slight Arc or Strong Arc. Additionally, the Nome offers the option to include a USGA-approved adjustable-length shaft that telescopes from 31 to 38 inches by using a Ping wrench.    

The Nome TR is the second putter to include True Roll technology, following a dozen models in the Scottsdale TR line. The Nome TR will be available at retail in mid-May for $305 with a fixed-length shaft, and $340 with an adjustable-length shaft.

For more information on Ping clubs, visit www.ping.com or see the Ping brand pages on PGA.com.

 

Ping Nome TR putter features True Roll grooves
Kikkor Masterer
Kikkor
The Kikkor Masterer shoes above sold for $1,025 in an eBay auction. Every penny will be sent to charity.

 

 
Kikkor explained that 100 percent of the proceeds would go to the charity of the purchaser's choice. 
 
The starting bid on the one-of-a-kind shoes via eBay, was $200. The "buy now" price was $5,000.
 
Our friends at Kikkor sent out a press release today to say the final price on the shoes came in at $1,025, which, if you've seen these puppies (look above), is an absolute steal -- luckily, all of that is going to a great cause.
 
Here's the press release from Kikkor:
 
Vancouver, Canada, April 24, 2013 -- The Limited Edition Kikkor Masterer pair of golf shoes, hand painted by Social Statement, recently auctioned for a final price of $1,025 to the winner, Ross Sheard. 100% of the proceeds were donated to Canucks for Kids Fund, Sheard’s charity of choice.
 
It is perhaps the most epic golf shoe Kikkor has ever made, maybe even the most epic golf shoe ever made. The Limited Edition Kikkor Masterer was hand painted by Social Statement, featuring two of golf’s most notable Masterers, Jack and Arnie, along with the unmistakable Masters Leaderboard, and unique Kikkor-Masterer branding. The was only one pair made, but most notable, 100% of the sale went to the charity of the buyer’s choice.
 
“We wanted to create something that was exceptionally unique to the Masters, rather than a simple pair of green and yellow shoes,” explains Kikkor Founder, James Lepp. “In my mind, there’s nothing much more unique than a hand-painted pair with 100% of the proceeds going to charity.”
 
The Kikkor Masterer shoes were auctioned off on eBay, ending on April 17th, with Ross Sheard winning the bid at $1,025. Sheard describes his rationale behind the bid, “I decided to bid on the shoe first and foremost because I knew the money was going to a good cause, whether I won it or not. Secondly, the shoes are the most unique golf thing I have ever seen, and instantly had visions of what they would look like in an encasing of some sort for years to come.”
 
When asked why he selected the Canucks for Kids Fund as the charity, Sheard responded, “The Canucks for Kids Fund represents everything you'd like in a charity. It dedicates itself to providing support for children's health and wellness, they help develop for grassroots hockey, and heavily promote and encourage education in our wonderful province of BC. As a former junior hockey player, I personally know how much it costs to support your love for the game, and anything to help the kids out is fantastic. Not to mention, I am a Canucks fan through and through.”
 
Shane, the artist behind the Kikkor Masterer and Social Statement, stated, “I am honored Kikkor Golf reached out to me on this project knowing the proceeds would benefit such a worthy cause. Art and charity work in harmony. They are both mediums that transcend language, ethnicity and culture. To know my talents can bring people together for a worthy cause is humbling.” Talks between Kikkor Golf and Shane have already begun regarding other one-of-a-kind shoes.
 
To conclude, Lepp from Kikkor Golf explains, “At the end of the day we couldn’t be more pleased with how things turned out. The Kikkor Masterer pair looks stunning, the winning bid exceeded our expectations, and the chosen charity of Canucks for Kids Fund is close to our hearts.”
 
Follow T.J. Auclair on Twitter, @tj_auclair.
Limited-edition Kikkor Masterer shoes sell for $1,025
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