Nike Golf's timing could hardly be better, as the company revealed the details of the latest edition of its Tiger Woods golf shoes the day after Woods won The Players Championship while wearing the shoes in competition for the very first time.
The TW '14 shoes, like those that preceded them, were designed with testing by and input from Woods himself. The result, Nike says, is a shoe that further enhances the fit, feel and function of the TW '13 model.
''I train with Nike Free technology all the time,'' said Woods, referring to the extremely light weight and flexibility in some Nike running shoes that mimic the feel of running barefoot. ''I love training in it, running in it, lifting in it. So I asked, 'why can't I play golf in it?'''
And with that, Nike designers set to work creating a Nike Free-inspired golf shoe tailored to maximize Woods' game.
''In the TW '14, he wanted more stability with mobility and we've accomplished that by using Nike's Dynamic Flywire technology which moves with him, but stabilizes his foot when he swings,'' said Tobie Hatfield, Athlete Projects Innovator in Nike's Innovation Kitchen. ''We also increased breathability of the shoe by using a full mesh tongue."
The outsole of the TW '14 is designed to mimic and conform to the natural motion of the foot and still deliver the protection and traction of a lightweight performance golf shoe. This outsole allows the golfer to maintain contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
''These shoes provide freedom of movement and allow me to release more power through my swing,'' said Woods.
The TW '14 will be available in a customizable NIKEiD version – making it the first Nike golf shoe with a NIKEiD version – which allows golfers to create their own combination of breathability and traction. The waterproof upper is made of multi-stretch synthetic leather for weather protection and durability, while the breathable upper (available exclusively via NIKEiD) features lightweight mesh to help keep feet comfortable on hot days.
The TW '14iD will preview on May 20 and be available at retail on June 7 with a suggested retail price of $225 per pair. The regular TW '14 model will be available on June 7 (the Cool Grey/Black-Vivid Blue-Venom Green models will debut on Aug. 1) with a suggested retail price of $220 and a street price of $180.
For more information, visit www.nikegolf.com.