Given the vast array of drivers, fairway clubs, hybrids and irons in the Adams Golf arsenal, it might seem like there's no room for anything else. Ah, but there is.
Adams has unveiled the Idea Super DHy – a driving hybrid for low- to mid-handicap players.
Merging the unique attributes of a hybrid and a traditional long iron, Adams says the Idea Super DHy is designed to provide the extra distance and forgiveness of a hybrid along with the shot-shaping control and workability of a long iron.
''We set out to design this club as an easier-to-hit alternative to most of the utility clubs on the market,'' said Director of Global Product Management Michael Fox. ''Tour players consistently rave about its versatility and how ideally it launches the ball, with several asking if we can make them a full set of DHy irons.''
The heads of the DHy hybrids are shaped somewhat similarly to muscleback irons, and contain Adams' Velocity Slot Technology (VST) – a slot cut into the sole to give the face more flex and provide higher ball speed. This effect is enhanced by an ultra-thin, maraging steel face.
In addition, the DHy hybrids feature bulge and roll face technology, which isn't found in any other utility clubs or driving irons, to improve forgiveness and shot dispersion.
The Idea Super DHy comes in lofts of 18, 21, 24 and 27 degrees in right-handed models, and 18, 21 and 24 degrees in left-handed models. The standard shaft is the Matrix OZIK hX3 White Tie shaft in R, S and X flex. The club will be available at retail on May 15, and carry a suggested retail price of $199.99 per club.
Also launching the same day is the Idea Super 9031 hybrid, which boasts a Cut-Thru sole slot with a refined crown slot for faster ball speeds compared to non-slotted hybrids and traditional long irons. Its ultra-thin 455 stainless steel clubface produces a trampoline effect approaching the USGA limit.
The Idea Super 9031 hybrid comes with a Mitsubishi Diamana D+ 82-gram shaft (R, S and X flex) and offers lofts of 16, 18, 20 and 23 degrees in right-handed models. Lefties have the option of 18- and 20-degree models, and these clubs carry a suggested retail price of $199.99 per club.
In the spring of 2012, Ping Golf rolled out its Nome putter – a mallet-style high-MOI flatstick designed to be easy to aim and stable throughout the stroke.
A year later, the company has issued a TR version of the Nome, which features Ping's True Roll variable-depth grooves. The grooves are deepest in the center of the face and get gradually shallower toward the edges – this, Ping says, helps to makes the ball roll the same distance regardless of where on the face the putt is struck.
"Variable-depth grooves have caught on exceptionally well with the average golfer and with many Ping tour pros," said Ping Chairman and CEO John A. Solheim. "In addition to precision-milled grooves, the Nome TR's distinctive alignment bar with a contrasting sightline gives golfers added confidence to sink more putts. The combination of distance control, accuracy and extreme forgiveness will be exciting to golfers. Plus, they're able to optimize the fit by choosing a standard or adjustable-length shaft."
The semicircular head shape of the Nome TR is similar to that on the original Nome, but there are some significant differences. For one, the TR version features a non-glare black matte finish, while the original Nome model comes with a "nano-nickel" satin finish.
And for another, the alignment aid on the crown of the new Nome TR has a large white alignment bar with a contrasting black sightline down the middle. The original model has a black alignment bar with a white sightline, but Ping says the black head combined with the white aligment bar makes the sightline stand out for easier alignment.
The head on the Nome is made of lightweight aircraft aluminum with tungsten-composite sole weighting. This combination, Ping says, helps to optimize the Center of Gravity and keep the putter steady during the swing.
The Nome TR comes in three different shaft bends to fit every type of stroke: Straight, Slight Arc or Strong Arc. Additionally, the Nome offers the option to include a USGA-approved adjustable-length shaft that telescopes from 31 to 38 inches by using a Ping wrench.
The Nome TR is the second putter to include True Roll technology, following a dozen models in the Scottsdale TR line. The Nome TR will be available at retail in mid-May for $305 with a fixed-length shaft, and $340 with an adjustable-length shaft.
We all know how integral to our lives social media has become, and if you've been paying attention in the golf space, you know that the big equipment companies have mastered social media about as well as anybody in any industry.
But here's a first: Callaway is teaming with LinkedIn for ''Hit the Links,'' a social networking contest in which golfers and a foursome of their LinkedIn contacts can win a trip to Callaway headquarters in Carlsbad, Calif., for a round of golf and a custom clubfitting.
Here's how it works: You log into the LinkedIn Connect API. It then looks through your contacts and recommends a foursome for you.
The three connection types that the API looks for to fill out your foursome are:
--The Company Insider: Someone within your company. The API seeks out a golfer first, but if one isn't available, then it selects the person with the most appropriate title.
--The Business Contact: Someone in your network and industry that you have the most connections in common with.
--The Golfer: To find the passionate golfer in your network, the API references attributes such as interests and group membership. The person with the highest number of connections in common will be selected.
And if you don't like the API’s recommendations, Callaway says, you can ''mulligan'' them out and pick your own foursome.
''We are disrupting the traditional influence models in golf because golfers' expectations about how they experience brands has changed dramatically,'' said Callaway Senior Vice President Harry Arnett. ''This partnership and concept are exciting because no other company has used LinkedIn's API in this way before, and we're using it to connect passionate golfers.''
For Callaway, the ''Hit the Links'' campaign follows the ''Tweet to Unleash'' introduction of its RAZR Fit Xtreme driver earlier this year. In that Twitter-based campaign, Callaway used real-time social conversation to unlock information about the driver, breaking ranks with traditional product announcements and marking a first for the golf industry. And before that, Callaway's ''Holiday Hit the Pin'' sweepstakes on Pinterest was the first time a golf manufacturer had meaningfully connected with golfers on that space, by encouraging them to create a board with their dream bag of Callaway clubs.
''Hit the Links'' launched yesterday and runs through May 24. For more information and complete rules, visit CallawayHitTheLinks.com.
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