If you're a major golf equipment company, the Shell Houston Open surely left you with mixed feelings.
D.A. Points waited out a long rain delay Sunday afternoon, then grinded out a one-shot victory that also earned him a spot in the Masters. In his bag was a mix of clubs from TaylorMade and Ping – but most of those clubs were several years old.
Anyone who watched the tournament on TV heard the story of how Points borrowed an old Ping Anser putter from his mother. That putter, Points said, has been in his garage since about 2005. And that's just the beginning of the story of his equipment mix.
--His driver is a TaylorMade R11S. TaylorMade still lists it as a current model, though the R1 and RBZ models are newer. And if you go to the TaylorMade site, you can buy the R11S for $100 off and the R11S TP model for $200 off.
--His 3-wood is a TaylorMade Burner, which was popular four or five years ago but is now out of production. The current model is the Burner SuperFast 2.0.
--One hybrid is a TaylorMade Rescue 11, which is a 2011 model.
--Another hybrid is a Ping G10, which has been discontinued.
--His iron set consists of Ping i5 clubs, which are also out of production.
--His wedges are Ping Tour models with Gorge grooves, which are brand new.
A couple of observations:
--First, good for Points for sticking with clubs he likes and trusts.
--Second, TaylorMade and Ping might not get a lot of marketing mileage out of Points' victory with all those older clubs. On the flip side, Points proved that these clubs, though most are several years old, are still darn good.
We all get bombarded each year with marketing claims that the newest clubs are the greatest ever made – and they probably are. But that doesn't mean their predecessors are obsolete. In fact, all the big club companies have been making excellent product for years – unlike, for instance, all the major car companies.
So while there's no denying the appeal of golf's new products, everyday golfers like you and me should feel good that our couple-of-years-old sticks are still plenty good and that we shouldn't feel pressured to upgrade until we're good and ready. So if you're truly in the market for the latest and greatest, go right ahead and buy whatever your heart desires (and make sure you get a proper clubfitting from a PGA Professional to get the most out of your new gear).
But if what you have is working for you, then why mess with success?
Besides, playing his tried-and-true equipment was just one of Points' keys to success. He also worked diligently with PGA instructor Gary Gilchrist on restoring his balance and power last week, and got a special putting lesson from Lamar University golf coach Brian White.
So remember, the key to improving your game is part equipment and part instruction – and part timing.
To see a photo gallery of Points' winning clubs, click here. And to see this week’s edition of What’s in the Winners’ Bags, click here.
Bobby Jones has long been known as one of the more high-end lines when it comes to golf apparel.
One thing we know for sure - golfers love to buy golf toys. Whether it's clubs, clothes, accessories, shoes, souvenirs, whatever -- there may be no better demographic for advertisers than the 26 million golfers in the United States.
You know what else golfers love? Deals. Not necessarily being cheap, but golfers definitely have an eye toward value for the dollar spent. I'm as guilty as any of them. I don't need a new wedge, I have more than enough golf shirts for any foursome -- but if I spot a good deal online or at the local pro shop, I have to purchase
This week, in our "A Quick Nine" franchise, we asked our 175,000-strong Facebook nation what they liked to buy (and where they bought it) when shopping for golf items online. The results were interesting, but not surprising. Again, golfers love to shop and find deals.
However, when coupled with another recent story I read -- this from The Wall St. Journal on the prevalence of counterfeit clubs for sale online -- it does give me some pause about what I buy (and even more, where I buy it.)
Hey, here's a good spot to plug the 'PGA on eBay' shop on eBay, where you can shop with confidence that the merchandise you're purchasing has been carefully vetted and approved by a PGA-staffed facility.
OK, that's enough as far as advertising. But just thought I'd share the read -- and wish you well in your hunting for great golf items.