The buzz in Phoenix on Tuesday was all about Tiger Woods' 2015 debut at the Waste Management Phoenix Open. Also making its debut is Woods' new golf shoe – the TW'15 from Nike Golf.
The shoe's headline: It's the first golf shoe to feature the Flyweave technology that Nike implemented in its basketball shoes last year.
Even though the movements of a basketball player's feet are different from a golfer's, Nike explained, both require stability and a natural range of motion. Flyweave, the company said, lets designers create a one-piece upper that is woven to provide great strength-to-weight support where it's needed most.
And due to the light weight of the Flyweave technology and the golf-specific Nike Free-inspired outsole, the company said, the TW '15 shoes are 10 percent lighter than last year's model.
"Nike keeps answering the bell every time I want to push the envelope," said Woods. "The new Flyweave technology provides even more stability and support for my foot, and when you pair that with the Free-inspired outsole, I noticed I can push off the ground better and finish my swing with power."
Woods provided detailed feedback that, Nike said, that led to the creation of an outsole three millimeters lower than the TW '14 shoes to maximize feel and longer contact with the ground. Meanwhile, Nike's Integrated Traction in the toe area offers more flexibility to help golfers swing fully without sacrificing traction.
Woods' love of diving and spearfishing also is reflected in the shoe's design. The first sketch from Tobie Hatfield, Nike's senior director of athlete innovation, had starfish-shaped traction elements, while the final product features traction elements in the toe shaped like octopus beaks and the rubber in the tip and heel are inspired by shark scales.
The Nike TW '15 shoes will come in three colorways: University Red/Black, Metallic Silver/Black and Black/White. They'll be available at retail on March 5 with a suggested retail price of $250 per pair, though a limited number will be available on nike.com beginning Feb. 2.
Here's a video introducing the shoes: