Equipment

January 23, 2013 - 6:05pm
Posted by:
John Holmes
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Luke Donald and caddie John McLaren
Getty Images
Luke Donald and caddie John McLaren will continue to handle Mizuno irons and wedges for the next several seasons.

Last week, world No. 1 Rory McIlroy made the season’s biggest equipment switch, as he officially moved over from Titleist to Nike. On Wednesday, world No. 3 Luke Donald did exactly the opposite.

Donald has re-upped his endorsement agreement with Mizuno, signing a multi-year agreement with the Japanese clubmaker whose equipment he has played for many years. Donald doesn't play an entire bag of Mizuno clubs, but he does use the company’s irons and wedges, and those clubs are the backbone of his steady short game.

In fact, Donald provided feedback throughout the development of Mizuno's new MP-64 irons and MP-T4 wedges, to the point that Mizuno describes those clubs as being designed hand-in-hand with Donald. Donald even visited the the plant in Hiroshima, Japan, where the clubs are forged, last November, and spent a little time with the man who grinds his clubs.

Donald signed on with Mizuno back in 2003, and has earned 13 professional wins with that gear. He also played those Mizuno clubs during his red-hot 2011 and 2012 seasons, in which he held the world No. 1 position for a total of 56 weeks and topped the money lists on both the PGA Tour and European Tour in 2011.

"I feel as if I am playing as well as ever at this stage in my career. Over the next few years I want to be in a position to win major championships and to continue to improve," Donald said. "We've refined my Mizuno equipment in the last couple of seasons and I'm really happy with what I have in the bag right now, so it gives me great pleasure to extend this relationship. Mizuno is the most precise, incredible clubmaker out there, and I'm honored to represent this quality brand."

While he was in Japan last fall, Donald won the Dunlop Phoenix, one of the biggest tournaments on the Japan Tour. He used those Mizuno MP-64 irons and MP-T4 wedges in that victory, along with a TaylorMade RocketBallz driver and 3-wood, a 17-degree Mizuno CLK FliHi hybrid and an Odyssey White Hot XG #7 putter.

January 22, 2013 - 2:35am
Posted by:
John Holmes
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Mobile Warming Gear golf outerwear
Courtesy of Mobile Warming Gear
The golf-specific vests and jackets from Mobile Warming Gear contain micro-alloy heating elements built into the back and chest area, which completely eliminate the need for extra layers of clothing while keeping muscles loose in all conditions.

Playing golf at this time of the year can be a challenge because keeping warm can be as tough as a 200-yard carry over water. If you live in the three-quarters of the country that are freezing right now, you know what I mean.

One great way to seriously lessen the challenge of cold-weather golf, however, comes from a company called Mobile Warming Gear. Its Mobile Warming system is based on concepts pioneered by NASA during early days of the U.S. space program, and use a small, rechargeable lithium-ion battery to provide hours of heat – sort of like electric blankets that you wear.

"While some golfers put their clubs away when the weather turns cold, those with a true passion for the game want to get in as many rounds as possible," said Mobile Warming Golf General Manager Keith Apple. "We're making that a comfortable reality, rain or shine, with a unique system that ensures a player's core stays warm for up to 10 hours."

Mobile Warming has launched its first collection of heated, waterproof jackets made just for golfers – in  fact, the company worked with a number of PGA Professionals to make sure the clothes are as swing-friendly as they are warm.

Each seam-sealed garment is crafted from ultra-lightweight and breathable technical polyester. Featuring four-way stretch, the jackets and vests provide significant freedom of movement throughout the golf swing – and, thanks to the placement of the heating units, they also conform to USGA regulations.

They're further enhanced by the system of micro-alloy heating elements built into the back and chest area, which completely eliminate the need for extra layers of clothing while keeping muscles loose in all conditions. At the touch of a button, this breakthrough technology provides heating and warmth, for an entire day, that exceeds the heat transmitted by any other form of insulation available in outerwear today.

Both the softshell golf vest and golf jacket and rain jacket are made of lightweight, stretchy Windshark fabric with elastic underarm panels for extra flexibility. They feature three heating panels to keep upper body muscles warm and loose, and include a rechargeable battery and charger. There is also a line of vests and jackets designed specifically for women golfers, as well as other non-golf-specific garments suitable for a variety of outdoor activities from snowboarding to motorsports.

The garments aren't cheap – they range from $159.99 for the vest to $219.99 for the rain jacket. But compared to what you'd pay for a parka or other cold-weather outerwear, they're certainly not overpriced, either – especially when it means the difference between enjoying some bonus golf in cold conditions versus being miserable all day or, worse, being stuck at home wishing you could play.

For more about Mobile Warming Gear, click here.

January 19, 2013 - 5:00pm
Posted by:
John Kim
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Callaway X-bombs
Photo: Callaway Golf
Callaway's innovative x-bomb campaign ties in college football passion to the golf world.

 

Golf has come such a long way in the last couple of years in terms of social media, fan engagement and better branding ideas.  This is no small thing - industry insiders know that golf hasn't always been at the forefront of change nor communication with consumers. But I'm happy to say - I think those days are long gone.
 
Some of my favorite people on Facebook and/or Twitter happen to work in golf - and that's not coincidence or even industry driven.  The major equipment companies have made it a priority to hire and recruit people who have a keen sense of consumers, a sharp wit and an eye for a good picture or the tone of a good story. As the world of media and communication changes, they are in good shape to adapt and now - lead. It's no longer just telling a story - it's finding innovative ways to share it. 
 
One group who has been particulary active on social media fronts is the team from Callaway Golf.  Golfers will no doubt enjoy reading about their often hilarious brainstorms and campaigns or just following the crew as they engage in often hilarious back and forth on Twitter. From Callaway executives to Tour players to golf fans who are trying a new RAZR Fit Xtreme driver - they all get in on the conversation and the fun. And anytime you make it fun to learn, you're going to learn more, right?
 
 
But friends at TaylorMade, Titleist and Nike aren't taking a back seat to anyone. Nike Golf has long been a leader in engagement with fans - something their dominant numbers in the social space reflect. Cleveland, PING and Adams are also actively engaging with thier consumers. It's a new golf world - one that is better for all of us who work and play in this space.  
 
The technology says that there's never been a better time to buy golf equipment. But before I spend significant money - I want to know why I should.  It's no longer about the fun 30 second ad or the Tour player who's playing it - why is it good for my game?  Now, because of the efforts of some superstar marketing groups - you have avenues for answers you've never had before. 
January 18, 2013 - 5:22pm
Posted by:
John Holmes
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Rory McIlroy
Getty Images
The photo on the left shows the putter Rory McIlroy used Friday (the three circles indicate it's a Scotty Cameron), while the photo on the right shows McIlroy with his Nike putter on Thursday (you can see the Swoosh on the heel).

Is the honeymoon over already?

On Friday, Rory McIlroy reverted back to his old Scotty Cameron putter for the second round of the Abu Dhabi HSBC Golf Championship – after playing only one competitive round with his new Nike flat stick.

McIlroy, who was unveiled as Nike's newest brand ambassador in a big news conference on Monday, took 31 putts with his new Nike Method 006 putter on Thursday. On Friday, he went back to his trusty Titleist Scotty Cameron Studio Select Newport GSS – even though he kept it under a Nike putter cover.

The two putters are fairly similar in size and shape, and the switch didn't help much. McIlroy, who used the Cameron putter to win both of his majors and a plethora of other titles, took 30 putts on Friday as he carded his second straight 75 to miss the cut.

After his round, he downplayed the quick change.

''I felt the greens were pretty slow out there,'' he told the Golf Channel. ''The Nike putter that I used is a little light and it was just a weight issue more than anything else.  I feel like the one I used today was a little heavier and I was able to get the ball to the hole.''

He also gave no indication of his future putter plans.

''It's the first week out. I wouldn't look too much into (the new equipment),'' he said. ''If anything, it's more the Indian than the arrow at this point.''

McIlroy isn't scheduled to play again for a month, at the WGC-Accenture Match Play Championship. No doubt all eyes will be on what's in his bag.

 

January 17, 2013 - 3:58pm
Posted by:
John Holmes
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Spotless Swing golf towels
The Spotless Swing golf towel is as imaginative as the press release being used to tout it.

The PGA Merchandise Show – where thousands of golf companies big and small gather in Orlando for the world's largest golf trade show – is next week, and we are routinely inundated with press releases in these days just beforehand. But one we got Thursday stands out above all the others.

It's from a guy named Scott Salzman, who is the inventor of a pretty cool golf towel called the Spotless Swing. The towel is actually built like a headcover – you can dry your hands on the outside, but you stick your clubs up into it so the dirt stays on the inside.

His press release is titled: ''Oh Great, Another Boring Press Release!''

It leads off with: ''Have you heard about Spotless Swing? Probably not.''

And here is Salzman's sales pitch:

''How will Spotless Swing help your golf game? Will it:

--Get you on the PGA Tour? Doubtful. It's a towel, not a magic wand.
--Keep your clubs, gloves, and grips clean and dry? Absolutely. That's what it does.
--Get you out of bunkers and tall grass? Yeah, right…
--Take strokes off your game? Sure, if you use it. Clean clubs allow for better accuracy and further drives; and from what we hear, those are good things.
--Make you look cool? No, but it may distract from those ugly pants and that sweater vest you're wearing.''

A little later on, he encourages us to stop by his booth, where he'd love to engage us ''in some riveting towel talk, and have you take home a free sample, so you can see firsthand how great Spotless Swing really is, and how it can improve your dismal golf game.''

Can't make the Show? Fear not, he says, he can send you one in the mail.

''Only the media gets them free because you all write great stories about Spotless Swing which helps us sell towels,'' he admits. ''So go ahead and write about us; put us on the cover of your magazine or make us a feature story; share with the world your story of how one simple golf towel saved your golf game ... and possibly your marriage.''

I'm not sure this one blog post will help save anyone's marriage – or golf game. And I should be a little offended by that sweater vest crack. But after a pitch like this one, how could I resist?

I officially encourage you to hop on over to SpotlessSwing.com and check it out.

January 15, 2013 - 12:38pm
Posted by:
John Holmes
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Bomb patches on Callaway golf bags
Courtesy of Callaway Golf
The "X" patch (upper right) is for a drive that measures 325 yards or more, while the "4 bills" patch is reserved for drives of 400 yards or more. Tommy Gainey's bag (right) already is sporting the proof of some tremendous tee shots.

College football season might be over, but its spirit lives on at Callaway Golf.

The folks at Callaway were inspired by the helmet stickers that some teams award players who make big plays – the most famous have to be those buckeyes that seem to overwhelm the headgear of every Ohio State player from the star quarterback down to the third-string left guard. So they've adapted the idea for golf – and have created special "bomb" patches that they’re adding to the bags of their staff players.

To promote their new X Hot and RAZR Fit Xtreme drivers, Callaway will award the patches to players who hit drives 325 yards or more with those drivers, explained Callaway Senior Vice President of Marketing Harry Arnett. There's also a special "mega-bomb" patch for players who launch drives 400 yards or more.

The idea for the patches came about as a way to recognize the driving distance achievements of their staff players, a collection of some of the game’s biggest bombers. Among the Callaway crew are crushers ranging from Nicolas Colsaerts (who registered a 403-yard drive with his very first official swing with an X Hot driver last week at the Volvo Golf Champions in South Africa) to Luke List, Gary Woodland, Tommy "Two Gloves" Gainey and Phil Mickelson.

In fact, Callaway said, Gainey already has earned a plethora of patches, including eight at the Hyundai Tournament of Champions and several more last week at the Sony Open. That’s his bag on the right side of the image above.

Gainey is playing the Humana Challenge this week, as are List, Mickelson and Woodland. Something tells me the "patchers" are gonna be busy.

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