Equipment

November 13, 2012 - 10:42pm
Posted by:
John Holmes
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Callaway RAZR Fit Xtreme driver
Courtesy of Callaway Golf
The OptiFit Hosel adjusts the face angle to Open, Square or Closed positions, while the OptiFit Weights shift the clubhead's Center of Gravity to promote noticeable Draw or Neutral ball flights.

Callaway Golf debuted its RAZR Fit Xtreme Driver on Tuesday, billing it as the longest fully adjustable driver the company has ever measured. The Xtreme is the second adjustable driver Callaway has developed in the past year or so, following the original RAZR Fit Driver, and company officials say this one advances distance and overall performance over its predecessor.

"The RAZR Fit Xtreme Driver is worthy of its extreme designation," said Callaway Senior Vice President of Research & Development Alan Hocknell. "We worked tirelessly to improve on the best distance characteristics of our longest drivers, and the result is incredibly fast ball speed off the Speed Frame Face, plus the lowest CG of any adjustable driver in golf. This driver is very long and consistent. It will not be matched."

Speed Frame Face Technology is the headliner of the technological advances in the RAZR Fit Xtreme. It combines Callaway's Variable Face Technology and Hyperbolic Face Technology to enhance the stress distribution across the club’s titanium face for more efficient energy transfer from clubhead to ball. It also makes for a larger, more consistent sweet spot and increased ball speed, even on off-center contact.

The Speed Frame Face also saves weight that is then redistributed in the clubhead to improve the Center of Gravity and maximize Moment of Inertia, which leads to improved ball flight, stability and forgiveness. In addition, the face features a tighter bulge radius than the original RAZR Fit Driver for a more preferred look at address, along with more consistent sidespin and dispersion.

The driver’s crown features Forged Composite -- an advanced carbon fiber material that Callaway has been working with for more than four years. Using this patented, lightweight material, which weighs only 12.1 grams -- and gives the RAZR Fit Xtreme the lightest crown in golf -- allows Callaway engineers to precisely position saved weight to achieve the lowest Center of Gravity in any fully adjustable driver. This promotes higher ball speed and less spin off the tee for more distance.

Two OptiFit Technology elements make up the RAZR Fit Xtreme's improved adjustability: the OptiFit Hosel and OptiFit Weights. The hosel adjusts the face angle to Open, Square or Closed positions to improve accuracy and trajectory while allowing golfers to dial in their preferred look at address. The 13- and 1-gram OptiFit Weights shift the clubhead's Center of Gravity to promote noticeable Draw or Neutral ball flights. The higher lofts have more draw bias than lower lofts.

And speaking of lofts, the RAZR Fit Xtreme comes in more lofts that incorporate a greater range of face angle options, CG bias options and CG height differences than the RAZR Fit Driver. Callaway has optimized the performance in each loft to suit the needs of the players that will use it. For example, they said, the 8.5-, 9.5- and 10.5-degree clubheads are 440cc (versus 460cc for other lofts) and feature a more open face angle.

The RAZR Fit Xtreme will feature two tour-grade shafts as stock offerings. The primary shaft, the Aldila Trinity, combines Aldila's three patented design technologies (RIP, S-Core, Micro Laminate) into a single shaft design. A secondary offering, the Matrix 7M3 Black Tie, is a heavier, lower launching, lower spinning option for players who generate higher head speed and higher spin.

And for golfers wanting to personalize their clubs, Callaway’s udesign will be expanded for the RAZR Fit Xtreme. Both the crown and the sole of the clubhead are now separately customizable with eight different color options. And for the first time, custom laser engraving will also be available on the sole.

The RAZR Fit Xtreme Driver will be available at retail on Jan. 18, 2013, and will carry a new product introduction retail price of $399.99.

Callaway has had great fun teasing the introduction of his new driver on social media over the past couple of days before officially unveiling it late Tuesday. To check out their tweets and see promotional videos of the RAZR Fit Xtreme Driver, click here.

November 8, 2012 - 9:27pm
Posted by:
John Holmes
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Chromax Distance golf ball
Courtesy of Chromax Golf

Chromax Golf has introduced the Distance ball to its line of high-visibility, metallic finish golf balls. The Distance, a premium ball designed for players of all abilities, is Chromax’s first 90-compression ball.

"We tested the Chromax Distance at a highly respected industry testing laboratory in San Diego and the results showed that at a clubhead speed of 90 mph, the total distance (carry and roll) equaled the major brands," said Chromax founder Stuart Lin, the inventor of the Chromax golf ball. "When the Chromax Distance was tested at a field average of 108 mph, it outperformed the major brands."

The ball’s high-energy large titanium core is made of a polybutadiene rubber compound blend and molded for improved feel, durability and elasticity, and it provides maximum energy transfer at all swing speeds. The ball features a 482-dimple design that optimizes trajectory and distance with a medium spin rate, while its translucent Surlyn cover provides soft feel around the green and helps the better player shape shots with optimal spin.

The Distance ball comes in Electric Green and Galactic Gold, and – as with all Chromax balls – the High Visibility Technology Metallic layer helps reflect sunlight for better visibility in all lighting conditions, allowing golfers to easily track the ball in flight and on the course. The illuminating color also improves putting by assisting golfers in seeing the line.

The new Chromax Distance ball is available now with a suggested retail price of $42 per dozen.

For more information, visit www.chromaxgolf.com.

 

November 6, 2012 - 6:52pm
Posted by:
John Holmes
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Adam Scott
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Adam Scott thinks golf's governing bodies should leave long putters alone and concentrate their energy more on dealing with the ever-expanding distances that modern clubs can hit the ball.

Before long, it seems, every player who uses a long putter will have come out against the proposed rule change to banish them. The latest to speak up is Adam Scott, who said on Tuesday that he spoke with European Tour Chief Executive George O'Grady last week to stress his opinion that a ban on the long putter he has used since 2011 would be unfair.

"It is very hard to find a good reason to do that (get rid of long putters) at this stage, so my conversation was to find out where things sit because it is very hard to get information," Scott told Reuters at the Barclays Singapore Open. "My opinion would be I don't think it is in the best interests of the game to ban the long putter. I think there are some more important issues that probably should have time spent on them than putting."

Scott went out of his way to shoot down a suggestion from Tiger Woods that the putter should be the shortest club in a player’s bag.

"His voice carries some weight on the issue -- a lot of players have been quite outspoken about it and certainly when Tiger Woods speaks about it generates a lot of interest," said Scott. "But I'm not necessarily sure his views on what the putter should be are correct at all. I don't think the putter should be the shortest club in the bag -- that has never been a rule in golf so I don't know why it should be now."

Instead of worrying about putters, Scott would prefer to see golf’s governing bodies focus more on reining in the distance that contemporary clubs are capable of hitting the ball.

"I think that it is fairly well acknowledged that length generally is probably the biggest issue in the game and it doesn't just mean how far pros hit it,” Scott told Reuters. "Some of our courses, great courses, are too short these days.

"If we are talking about equipment side of things, the length issue is probably the most important because tees are moved back," he added. "Greens are not changed because people are putting with a long putter."

 

November 6, 2012 - 2:57pm
Posted by:
John Holmes
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Nike VRS_Covert driver
Courtesy of Nike Golf
The new Nike VR_S Covert drivers feature a rich red paint job, and give golfers the ability to choose from 15 different options of loft and face angle.

Nike Golf unveiled its latest driver on Monday, and is unabashedly billing it as "the most innovative club" the company has ever produced. 

The new VR_S Covert driver is the first to bring high-speed cavityback technology to a driver that conforms to USGA and R&A rules, company officials said. It features three proprietary technologies (High Speed Cavity Back, FlexLoft adjustability and NexCOR face) that combine to enhance distance, control and forgiveness, they added. 

"With the VR_S Covert, we have created a game-changing piece of technology that has already begun a growing industry buzz," said Rob Arluna, Nike Golf’s Global Golf Club Business Director. "It is visually exciting, it feels and sounds amazing and, most importantly, it creates powerful results with a high degree of control. Golfers and our Nike Golf Tour athletes are going to have a lot of fun with this driver."

The High Speed Cavity Back is a technology used in irons and now brought to drivers, fairways and hybrids for the first time in a conforming driver. This leads to more stability at impact, Nike says, and that delivers more energy to the ball, resulting in more distance and control. The Cavity Back is only visible from the sole view, but is covered and hidden by the crown to make the club more visually pleasing at address – hence the name VR_S Covert.

By incorporating this new hidden geometry into the driver, Nike Golf engineers have been able to move the weight of the club to the heel and toe, increasing Moment of Inertia (MOI) to increase forgiveness and add even more distance to off-center shots.

The FlexLoft system is a simple pull, turn, and push/tighten mechanism that allows for an intuitive adjustment system. The patented Dual Axis adjustment allows golfers to choose their loft (between 8.5 and 12.5 degrees) and face angle independently of each other by decoupling loft from face angle. This creates 15 different options to suit their game and course conditions.

Finally, the NexCOR face technology featured in the VR_S Covert line is designed to deliver faster ball speed and longer shots from a wider area of the face. NexCOR creates more speed at impact by employing a variable face thickness that moves the sweet spot higher from the heel of the club to the center high, where most golfers are likely to make impact.

Featuring a deep red paint job, the VR_S Covert driver will be offered in two models, the VR_S Covert Tour and VR_S Covert. The VR_S Covert Tour features a 430cc head and features a deeper face and a fixed weight screw. The VR_S Covert has a larger 460cc head and has a wider breadth. Both models will come with Mitsubishi Rayon’s new Kuro Kage shafts that are produced with higher carbon fiber density for superior control and power.

The drivers will be available in golf stores throughout North America and Europe on Feb. 8, 2013, and in the rest of world starting Feb. 15, 2013. The VR_S Covert Tour will carry a street price of $399, while the VR_S Covert model will carry a street price of $299.

 

Categories: VR-S
November 6, 2012 - 1:23pm
Posted by:
John Holmes
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Datrek Go-Lite 14 stand bag
Courtesy of Datrek Golf
Made of durable diamond ripstop nylon material, the new Datrek Go-Lite 14 stand bag boasts a 14-way mesh padded top with full-length individual dividers and an ergonomic handle integrated into the top.

The latest addition to the massive Datrek stable of golf bags is the Go-Lite 14 stand bag, which weighs in at only five pounds yet features both a 14-way mesh padded top and full-length individual dividers.

"The Go-Lite 14 stand bag is the perfect bag for the golfer looking for a multipurpose stand bag -- light enough to carry and full-featured to use on a cart," said Craig Ramsbottom, president of Datrek parent company Dynamic Brands.

Made of durable diamond ripstop nylon material, this new bag boasts a 14-way mesh padded top with full-length individual dividers and an ergonomic handle integrated into the top. There is ample storage room with five pockets, including a large garment pocket, fleece-lined valuables pocket, insulated beverage sleeve and an oversized ball pocket.

An additional feature is its cart-friendly base adaptable for both push carts and riding carts. It also has a towel ring, umbrella holder, Velcro glove holder and external tee holder, along with a padded double shoulder strap to make walking and carrying easy and comfortable.

The Go-Lite 14 stand bag is available in six color patterns -- red/black/white, white/charcoal/black, royal/black/white, charcoal/black/white, orange/black/white and lime green/black/white. It is now available, and carries a suggested retail price of $149.99.

For more information, visit www.Datrek.com.

November 2, 2012 - 5:59pm
Posted by:
John Holmes
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Rory McIlroy
Getty Images
Rory McIlroy has more than 200 million reasons to smile, if the stories about his Nike deal are correct.

Rory McIlroy has signed a deal with Nike Golf worth more than $200 million, according to a report on FoxSports.com posted late Friday afternoon.

McIlroy, who has played Titleist equipment for the first five years of his professional career, is switching to Nike for perhaps as much as $250 million over 10 years, Robert Lusetich wrote in the post.

He also reported that, “although no one involved would officially confirm the signing,” FoxSports.com has learned that McIlroy has already filmed his first Nike television commercial, which will debut next year, when the deal takes effect. In the ad, he said, McIlroy appears with Tiger Woods, Nick Watney and Kyle Stanley.

If true, the deal would make McIlroy by far Nike Golf’s highest-paid player, and very likely the highest-paid player in all of golf.

Earlier this week, Titleist and McIlroy agreed they would part ways at the end of the year, freeing the popular young Northern Irishman to pursue a lucrative endorsement contract, with strong indications that he would sign with Nike.

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