Equipment

May 14, 2014 - 2:44pm
Posted by:
T.J. Auclair
tj.auclair's picture
Bobby Jones
Bobby Jones

Bobby Jones, celebrating its 25th anniversary in 2014, has always been a brand known for it's comfort and quality.

That remains the case with offerings this spring that include two new polos -- the Austin Argyle and the Solid Supreme -- as well as the brand's very popular Ombre Plaid short and more traditional Signature Garment Dyed shorts.

RELATED: PGA.com's extensive equipment page

The Austin Argyle ($98.50) is crafted from 100 percent Egyptian Cotton for an unmistakable comfort. The material is light and doesn't get in the way of your swinging motion. As with virtually all the apparel Bobby Jones has to offer, the Austin Argyle is great in a boardroom or on the golf course and goes perfectly with the Signature Garment Dyed Shorts, featuring a nice blend of cotton and spandex for tremendous fit and comfort.

You can't go wrong with the Bobby Jones Solid Supreme Cotton polo ($85), which comes in a variety of colors. Featuring the softest 100 percent pima fabric available, the polo has a three-button placket with the classic Bobby Jones Player embroidery.

The solid polos pair up perfectly with the Ombre Plaid Shorts ($98.50), constructed of 99 percent cotton and 1 percent spandex.

For more information on the Bobby Jones brand, visit www.bobbyjones.com.
 

Luxurious offerings from Bobby Jones as weather warms up
May 13, 2014 - 1:52pm
Posted by:
T.J. Auclair
tj.auclair's picture
adidas Golf, climachill
adidas Golf
The new climachill line from adidas Golf will keep you cool even on the hottest of days.

adidas Golf has a introduced a line of apparel featuring new and exclusive fabric technologies designed to keep golfers cool when temperatures rise on the course.

How does it work?

The new climachill fabric construction utilizes woven titanium fibers that maximize surface contact with skin. Remarkably light, climachill fabric acts like an open mesh to increase air permeability, drawing heat away from the body and allowing for unmatched ventilation and evaporation of sweat to keep golfers cool like never before.

RELATED: SLDR S driver and woods and SLDR irons join TaylorMade family

Delivering a cooling sensation upon contact with the skin, small aluminum dots were strategically placed inside the back neck of the shirt, one of the warmest areas on the human body.

climachill apparel first appeared on the PGA Tour at The Players Championship last week, and the technology will be featured prominently in the scripting of Sergio Garcia, Dustin Johnson and Jason Day throughout the remainder of the 2014 PGA Tour season, adidas says.

"When the temperatures rise, I need apparel that will keep me cool, comfortable and focused on my play," said Jason Day, 2014 WGC-Accenture Match Play Champion. "I'm amazed by the technology adidas Golf has incorporated into their apparel, and with climachill, not only can I see the technology, I can feel it, too."

"We're consistently looking to develop the most innovative products to keep athletes comfortable so they can focus on performance," said Davide Mattucci, Director, Global Apparel Product Marketing for adidas Golf. "The climachill fabric is, by far, our most advanced to date and the benefits are actually developed at the microscopic level. It looks and feels like a solid performance fabric, but breathes like an open-air mesh. Once someone feels it, the difference is undeniable."

The climachill apparel collection includes five men's polos and three women's polos with an MSRP ranging from $75-$80 USD. Available now, visit adidasgolf.com to learn more about climachill technology and to view the entire apparel collection.

Follow T.J. Auclair on Twitter, @tjauclair.

 

adidas Golf introduces innovative climachill apparel collection
TaylorMade SLDR S driver and woods, and SLDR irons
Courtesy of TaylorMade
The TaylorMade SLDR S driver, woods and rescues and the SLDR irons join an already expansive collection of clubs in the SLDR family.

The flagship SLDR franchise at TaylorMade, which has grown steadily since its introduction, is about to undergo a massive expansion. On Monday, the company showed off its forthcoming SLDR S driver, fairway woods and rescue clubs along with the first edition of SLDR irons.

The "S" stands for silver, which is the color of the crowns on the new driver and woods – differentiating them from the dark and white crowns on previous SLDR releases. They're all designed for players of a wide variety of skill levels, and all created to help golfers get more distance. In fact, the company is already using the hashtag #DistanceforAll to promote these new sticks.

The 460cc titanium driver includes the sliding weight system found on those earlier SLDR drivers, but not the adjustable hosel. And, in keeping with TaylorMade's current "Loft Up" campaign to get amateur golfers to use drivers with higher lofts – this new driver comes in lofts of 10, 12, 14 and even 16 degrees. Its stock shaft is the Fujikura Motore Speeder 57.

The fairway woods, whose heads are made of stainless steel, come in 3-wood (in 15- and 17-degree options), 5-wood (in 19- and 21-degree options) and 7-wood (23 degrees), and come standard with a Fujikura Motore Speeder 65 shaft. The stainless steel rescue clubs come in 19-, 22-, 25- and 28-degree models with a Fujikura Motore Speeder 72 stock shaft.

These clubs will be available at retail on May 16. The driver will carry a suggested retail price of $329, while the fairway woods will go for $229 and the rescue clubs for $179.

MORE SLDR: SLDR white driver | SLDR 430 driver | SLDR 14-degree driver | Original SLDR clubs 

The SLDR irons, like the new SLDR S woods, are designed for golfers of all skill levels. The 3- through 7-irons include the Speed Pocket, a narrow slot cut in the sole intended to generate more face flex, that is also found in other recent TaylorMade irons like the RocketBladez, while the 8- and 9-irons feature a solid sole. 

The Speed Pocket permits the face to rebound farther and more easily upon impact, particularly when a golfer hits the ball low on the face. The improved flex, says TaylorMade, promotes increased Coefficient of Restitution – or springiness – and can help most golfers add several yards per shot. The Speed Pocket also helps to lower the Center of Gravity, promoting a higher launch angle, higher peak trajectory and a steep, quick-stopping descent.

The SLDR irons feature a classic design with a thin topline and sole, and a limited amount of offset. They also will be available this month with a suggested retail price of $899 for a set of eight irons with KBS Tour C-Taper 90 steel shafts or three optional Fujikura graphite shafts.

Here is a TaylorMade video explaining more about the new clubs:

 

 

 

 

SLDR S driver and woods and SLDR irons join TaylorMade family
May 5, 2014 - 10:56am
Posted by:
T.J. Auclair
tj.auclair's picture
Bridgestone Golf
Bridgestone Golf
The latest versions of Bridgestone's popular TOUR B330-RX family of balls now feature the newly patented Hydro Core Technology.

You always hear about how important it is to be properly fit for golf clubs -- and there's no question it is.

But did you know it's just as important to be fit for the proper golf ball? Golf balls these days come built specifically for the player's level of ability. Frankly, if you're not using the golf ball that suits your game, well, you're just not going to get the most out of your score.

RELATED: Visit PGA.com's extensive equipment page | PGA.com Value Guide

With Bridgestone Golf, it's never been easier to get fit for the proper golf ball. And, the best part? You don't even have to leave your house.

Bridgestone Golf's B-Fit feature on the company's website allows the consumer to either call, or have a live chat via your computer, smart phone or tablet to consult with an expert B-FIT Technician to find the proper golf ball for your game.

Via the web chat option, you can be fit for the proper golf ball in no time. The B-FIT Technician asks a series of questions about your game, inquires about what it is you like/must have in a golf ball, and explains the science behind why you should be using a certain model of Bridgestone ball and the benefits you can get out of it.

Through the web chat, I was fit for the new B330-RXS, featuring Bridgestone's new hydro core technology.

Hydro? Does that mean, "water?" Yes, it does.

The latest versions of Bridgestone's popular TOUR B330-RX family of balls now feature the newly patented Hydro Core Technology. This groundbreaking technology provides golfers with swing speeds less than 105 mph longer distance and greater accuracy.

The folks at Bridgestone explained:

As with any new product, Bridgestone concocted and tested countless compounds for the core of its new B330-RX line. During testing, engineers discovered that a prototype with water in its core formulation produced 30% more gradation. This increase allowed for greater spin reduction from the inner and outer regions of the core producing longer distance and improved accuracy. Thus Hydro Core Technology was born.

"Bridgestone invented an entirely new product category with the introduction of the B330-RX family of golf balls," said Corey Consuegra, Director of Golf Ball Marketing – Bridgestone Golf, Inc. "We were the first to recognize that optimizing performance based on swing speed improves golfers' games. With continued innovation in engineering and reliance on amateur testing, our newest models really deliver."

Like its predecessors, the new B330-RX and B330-RXS golf balls feature a 3-piece urethane cover and continue to rely on Bridgestone’s Dual Dimple Technology. The B330-RX and B330-RXS are optimized best for players with swing speeds below 105 mph. The B330-RX is designed for players with a distance preference while the B330-RXS is targeted at those seeking maximum greenside spin.

"With the addition of Hydro Core Technology, the B330-RX family represents our commitment to using both data collected from 250,000 live ball fittings and R&D’s innovation in the lab," said Consuegra.

The new TOUR B330-RX and TOUR B330-RXS balls retail for around $44.99 per dozen. In addition to traditional white, the 2014 TOUR B330-RX is also available in Optic Yellow.

Visit www.bridgestonegolf.com to learn more.

Follow T.J. Auclair on Twitter, @tjauclair.

 

Bridgestone Golf provides the perfect fitting system for your golf ball
Golf Pride
Golf Pride
Golf Pride's new line of CP2 grips are available in two models -- the Pro and the Wrap. The Pro is pictured here.

Back in January at the PGA Merchandise Show, Golf Pride introduced its newest performance grip -- the CP2 line.

Defined by their comfort, control and performance attributes, the CP2 grips are the softest performance grips in Golf Pride history. The company says it's new proprietary Control Core technology allows for a softer feel without compromising performance.

RELATED: Visit PGA.com's extensive equipment page | PGA.com Value Guide

"Consumer testing validation was instrumental in the performance development of the CP2 line," stated Brandon Sowell, global sales and marketing manager for Golf Pride. "As soon as players took a swing, they could feel the Control Core benefits. Players commented that the fantastic feel and control immediately transferred to a high level of confidence as they stepped up to the ball. The innovation in the CP2 grips delivers softer feel with the control and durability that golfers expect from Golf Pride."

The CP2 line is available in two models -- the CP2 Pro in red and the CP2 Wrap in blue.

I recently had a chance to try out the Pro model. I've been a longtime fan of Golf Pride's Multi-Compound grips because of the feel. While the CP2 Pro looks significantly different from the Multi-Compound, I was impressed to not sacrifice any feel on the new grip, which features a straight, texture grip pattern.

They were distinctly softer than Golf Pride's Multi-Compound offerings -- which will always be my favorite -- but were much easier on the hands, especially at the start of a new season as any regular golfer tries to work through blisters.

And what, exactly, is that proprietary new Control Core technology? It's a 2.5" inner control core stabilizer located at the top of the grip where the greatest amount of swing pressure is received. It reduces torque by 41 percent compared to the same grip without the core. A straighter taper in the lower section, Golf Pride explains, encourages even hand pressure for a more stable and consistent swing.

If you're in the market for new grips -- and you probably should be at the start of a new season -- these are worth a try. And they're friendly on the wallet too.

Available now, the CP2 line comes in three sizes -- standard, midsize and jumbo -- with a price of $6.99, $7.49 and $7.99, respectively.

To learn more, visit www.golfpride.com.

Follow T.J. Auclair on Twitter, @tjauclair.

 

Golf Pride brings comfort, control with its softest performance grips ever
Cobra BiO Cell Pro drivers
Courtesy of Cobra Golf
The 440cc titanium head of the new Cobra BiO Cell Pro driver comes in Black, Blue Aster and Vibrant Orange.

Last month, Cobra Golf added a special limited-edition green driver to its family of BiO Cell clubs. Now, the company is at it again, this time rolling out another special edition – this one a Pro version of its flagship big stick.

The titanium head of the BiO Cell Pro driver measures 440cc – making it slightly smaller than the 460cc head of the standard model – and is engineered to deliver more distance and workability, the company says. The key to that increased distance, they explain, is the extremely low center of gravity that promotes faster ball speeds, lower spin and a higher launch. 

"This Pro Driver was designed for golfers with a strong swing that yields high launch and high spin," said Director of Product Marketing Jose Miraflor. "To help these golfers play at their best, we created the BiO Cell Pro driver, our lowest CG ever to deliver unmatched distance and performance."

GAME CHANGERS VIDEO: Check out the Cobra BiO Cell+ driver

Like the other members of the BiO Cell family, the Pro utilizes Cobra's MyFly8 adjustable loft technology, which allows golfers to choose from eight loft/trajectory settings, while its SmartPad delivers a square face at address regardless of the loft/trajectory setting. It also uses Cobra's E9 Face technology to remove weight from the face and reposition it low and back to deliver increased distance.

The BiO Cell Pro Driver carries a suggested retail price of $399, and is available in a right-handed version. It features a Lamkin ACE 3Gen 360 Grip along with a Matrix Red-Tie 6Q3 shaft in regular, stiff and x-stiff. Golfers also can choose from the Diamana D+ 72 or the PXV Tour 52 custom shaft options at no extra charge. And because it's from Cobra, you know it comes in several bold color choices – Black, Blue Aster and Vibrant Orange.

 

Cobra Golf adds Pro model to its BiO Cell driver line
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