October 19, 2012 - 10:23am
Posted by:
John Kim's picture
TRUE Linkswear Sensei
TRUE Linkswear
On the same day, the True Sensei was part of winning a PGA Tour event and running in a marathon

Forgive me for being a little late to the party, this should have been posted earlier.  That does not diminish from how cool a story this is.  

Earlier this month, Ryan Moore won the Justin Timberlake Shriners Hospitals for Children Open (longest name ever for a golf event!) out in Las Vegas.  He did it one week after being inducted into the Las Vegas Golf Hall of Fame (Moore went to UNLV).  But that's not even the coolest part of the story.

Moore won playing in his own company's shoes (True Linkswear).  Moore co-founded the company a couple of years ago.  The President of the company, Rob Rigg, ran a marathon (his first marathon) on the same day, in the same type of shoe Ryan wore to win a Tour event.  Bizarre.

Of course, True had to send a press release out about it.  I don't blame them.  Here it is:

SCOTTSDALE, Ariz. (Oct. 8, 2012) Late Sunday afternoon in Las Vegas, Ryan Moore won his second PGA TOUR event and his first since co-founding TRUE linkswear, which he’s been wearing on the PGA Tour for more than two years.  Earlier in the day, TRUE co-founder, Rob Rigg, completed the Portland Marathon in his TRUE shoes.  The incredible feat was made possible by the new TRUE sensei platform, which is featured in the new TRUE sensei and proto models.
“What a crazy and amazing weekend for our company,” said Moore.  “I really thought the novelty of Rob running a marathon in golf shoes would be pretty unique and would generate some buzz for our brand.  Winning a PGA TOUR event the same day just takes it to a whole new level.  It really speaks to the comfort and versatility of these shoes.”
Moore wore both styles in recent weeks as he rose up the FedEx Cup rankings and then won the season’s first Fall Series event, the Justin Timberlake Shriners Hospitals for Children Open, with a 24-under par total.   
Running in his first marathon, Rigg completed the Portland Marathon in a time of 3 hours and 48 minutes. He also will compete in the New York Marathon next month in the sensei.
“As far as I can tell, I was the only person running in golf shoes,” said Rigg.  “I’ve been running in our shoes since we founded the company and completing the marathon was just a natural progression in my training.  I’m really excited about this new sensei platform.  I’ve been running in them and wearing them on the course all summer, and my feet have never felt better.”
TRUE became the first company to build a golf shoe on a barefoot platform.  By removing the midsole of the shoe and providing a wider toe box, the foot is able to operate naturally throughout the swing.  The sensei platform builds off of TRUE’s original sole design, but features a new spike configuration.  The sensei platform provides durability and the thinnest sole in golf (only 2.5 mm), while maintaining slipper-like comfort.

The TRUE sensei is the first shoe by TRUE with a mesh upper.  Many TRUE customers were starting to run and work out in their shoes and asked for a style with a more breathable upper.  The TRUE sensei will be available on Nov. 4th at select retailers and online at  It will be available in four color options and will retail for $99.

The TRUE proto features the same sole platform as the sensei, but with a waterproof leather upper.  The proto will be available in January of 2013.

About TRUE linkswear

TRUE linkswear, a Scottsdale-based footwear and apparel company, created the first golf shoe built on a barefoot platform, allowing the golfer to truly "Feel the Course," while enabling them to walk 36 holes right out of the box in total comfort. TRUE was inspired by the emerging minimalist trend in running, where many shoes have shifted away from highly-engineered structures, such as arch supports and heavily-cushioned heels, to a shoe that better utilizes the anatomical features of the foot. TRUE brings this nature-engineered approach to golf by creating a shoe built on a barefoot platform featuring a wide-toe box so toes can function naturally through the swing, which encourages proper weight transfer, balance and natural stability. TRUE has emerged as a leader in the minimalist movement in golf, which has recently been adopted now by some of the world's largest brands. Many customers have proclaimed TRUE as "the most comfortable shoes" they have ever worn due to the unique construction method. While many companies tout a "barefoot" experience, they still feature large midsoles that separate the player from the ground. Only TRUE offers the thinnest sole in golf (2.5 mm), while still providing the durability to stand up to the most avid player. TRUE products are now available at many national retailers, including Golfsmith, PGA Tour Superstores, Edwin Watts and GolfTown in Canada. For more information, visit 


October 18, 2012 - 11:57am
Posted by:
John Holmes
john.holmes's picture
Tommy Hilfiger Golf Spring 2013 collections
Courtesy of Tommy Hilfiger Golf
The women's collection (l) for Spring 2013 from Tommy Hilfiger Golf contains about 75 different options, while the men's collection (r) has about 100 pieces to choose from.

The Spring 2013 collection from Tommy Hilfiger Golf is inspired by the preppy heritage and spirit of the Tommy Hilfiger brand.

"Golf represents the ultimate prep lifestyle," said Tommy Hilfiger. "Our golf collections are inspired by the integrity and tradition of the sport. We've added a twist to the classics through an innovative use of fabrics and details, delivering performance, comfort and style in golf sportswear that can be worn on and off the course."

The collections for men and women include three different lines:

--The first draws inspiration from the wide-open Arizona desert with a neutral palette that emphasizes strong graphic details. Pieces include lightweight cardigans, cotton zip-neck sweaters, shorts and classic slacks.

--The second incorporates the summer vibe of Bar Harbor. Nautical stripes, sleeveless polo shirtdresses and red, white and blue plaid pants give a classic New England shoreline feel.

--The third, inspired by the sun and sand of Palm Beach, features shades of sun washed yellows, pinks, blues, and greens paired with subtle patterns.

Key to the collections are designs that incorporate three technical performance fabrics -- TH Comfort Tech, TH Tech and TH Cotton. TH Comfort Tech is a hybrid cotton fabric that combines style and comfort with the functional properties required in performance-driven garments.

TH Tech is a polyester fabric with moisture-wicking capabilities that keep garments dry and provide anti-odor properties. And TH Cotton is a cotton fabric designed for superior quality and comfort.

The men's collection, with approximately 100 styles, offers a wide selection of garments with suggested retail prices ranging from $65 for short-sleeved polos to $120 for more sophisticated outerwear options. The women's collection includes about 75 styles with suggested retail prices ranging from $65 for bermudas and polos to $120 for knits and outerwear.

The men's and women's golf lines are available in the United States, Canada and Europe at golf clubs, golf specialty stores, sport specialty stores and select resorts, as well as on

October 17, 2012 - 9:20pm
Posted by:
John Holmes
john.holmes's picture
Adams Idea Tech V4 hybrids and irons
courtesy of Adams Golf
The Idea Tech V4 irons and hybrids feature the latest versions of Adam Golf's Velocity Slot Technology to help the ball jump more efficiently off the clubface.

The new Idea Tech V4 hybrids and irons represent the latest generation of Adams Golf’s Velocity Slot Technology, which adds slots to the clubheads to help make the clubfaces springier and propel the ball farther.

This latest iteration includes Velocity Slots in both the crowns and soles of the clubs, as well as a Thru Cut channel sliced through the clubhead from the top slot to the bottom, enabling even more face deflection. The channels must be sealed for the clubs to comply with USGA regulations, Adams engineers said, so the backs of the Idea Tech V4 hybrids include a TPU insert that also improves feel and gives the clubs a crisp sound similar to that of an iron.

When Adams designers introduced the original Velocity Slot Technology in their Idea a12 OS hybrids, they saw a 20 percent increase in CT (“Characteristic Time,” a measurement of clubface flexibility) versus the Idea Tech V3 hybrids. And now, in the new Idea Tech V4 hybrids, they have achieved a 67 percent increase in CT – equivalent to the springiness found in titanium drivers, but accomplished here in stainless steel hybrids.

"With refined Velocity Slots, we were able to produce a CT around 240, which is what golfers will find in today's drivers," said Senior Design Engineer Justin Girard. "This is something the industry hasn't seen in a standard stainless steel hybrid. The increased CT is going to deliver a higher launch angle and higher ball speeds. Golfers will quickly notice that these hybrids are as hot as their driver."

To further improve their hotness, the Idea Tech V4s use a multi-material construction with tungsten heel/toe perimeter weighting in the long irons to improve increased forgiveness and higher launch.

And because the Tech V4 line is offered in two distinct sets -- a forged iron set and an all-hybrid set -- featuring high-performance stainless steel, the V4s cover a wide range of golfers looking to launch the ball higher and gain more distance. The forged set features a 3-hybrid (19 degrees), 4-hybrid (22 degrees), 5-hybrid (25 degrees) and 6-iron through pitching wedge using forged 8620 carbon steel with nickel plating. The all-hybrid set is 4-hybrid through gap wedge.

Both sets feature a premium PVD finish for a sleek, non-glare look, and are available in both mens’ and women’s models, and in right-handed and left-handed editions. The iron sets carry a suggested retail price of $899.99 (steel shafts) and $1099.99 (graphite shafts). The hybrids carry a suggested retail price of $249.99 per club.

For more on the Idea Tech V4 hybrids and irons, visit

October 16, 2012 - 4:19pm
Posted by:
John Holmes
john.holmes's picture
Courtesy of Loudmouth Golf
The knickers are available in pattern ranging from "Surfin' Santas" to the Norwegian flag.

You knew this was coming -- it was just a matter of time: Loudmouth Golf has released its first collection of custom-made knickers.

"Knickers are a golf staple and our customers have been asking for them since the beginning of time," said Loudmouth Golf CEO Larry Jackson. "We finally pushed this product to market because we don't want our customers to get their knickers in a wad."

As bad as that pun is, the knickers look like a winner. After all, if you're attracted to Loudmouth's bold design palette, then you're probably the kind of guy who'll wear knickers on the course, too -- and as anyone who's been to the course lately can tell you, there's no shortage of Loudmouth wearers out there these days.

The knicker line is available in more than 40 of Loudmouth's popular patterns, ranging from "Captain Thunderbolt" to "Shamrocks" to "Dixie." They are made of 97 percent cotton and three percent Spandex, and come in waist sizes up to 60 inches.

The knickers' release comes in the wake of the unveiling of Loudmouth's first collection of windshirts. They're available in more than 20 different designs -- including, shockingly, a few solid colors -- as well as popular patterns like "Stars & Stripes" and "Oakmont Houndstooth."

They're made of 100 percent micro-polyester and are available in sizes S-3XL, and come in four different styles: V-Neck Long Sleeve, V-Neck Vest, Half Zip Long Sleeve, and Half Zip Vest.

For more information on the knickers and windshirts, visit the made-to-order section at


October 15, 2012 - 11:48am
Posted by:
John Holmes
john.holmes's picture
Pinnacle Bling golf balls
Courtesy of Pinnacle
Each sleeve in a box of Pinnacle Bling balls contains a different color of balls.

Several golf ball makers offer colored spheres these days, but the Acushnet Co.’s Pinnacle brand is taking color to a whole new level. When you buy a dozen-ball box of Pinnacle’s new Bling balls, you get four sleeves of three – and each sleeve is filled with a different color of balls.

The four shades – which Pinnacle calls High Optix colors – are orange, yellow, pink and violet, and they most definitely are high in optics.

The hues were designed by the Pinnacle research team to provide ultra-high visibility against blue and green, the colors golfers see during every round of play. The High Optix orange, pink and violet colors are brand-new additions, exclusive to Bling. High Optix yellow is also available in the brand's flagship Pinnacle Gold balls.

"Pinnacle Bling golf balls offer a unique and exciting preference option without sacrificing the extra distance and great feel that Pinnacle golf ball players rely on," said Michael Mahoney, the director of golf ball product management for Acushnet. "Bling provides the same excellent performance, quality and value of our Pinnacle Gold models but in four bright color choices."

The Bling balls utilize a high-energy core and soft cover to deliver long distance with a consistent ball flight, which is a trademark of the Pinnacle family. The Bling models feature a large, high-velocity, soft compression core wrapped in a soft ionomer cover blend with a 332 spherical icosahedral dimple design with seven different dimple sizes. This blend of attributes, says Pinnacle, gives golfers long distance on all shots as well as soft touch around the greens.

The balls are available now with a suggested retail price of $24 per dozen.

For more information, visit

October 11, 2012 - 11:08am
Posted by:
John Holmes
john.holmes's picture
Orlimar Montego putter
Courtesy of Orlimar
The Montego mallet from Orlimar contains two separate alignment aids for proper stance and aiming.

Orlimar has rolled out its new Montego putter, a milled mallet with a unique 360-degree alignment and aiming system.

"The Montego will appeal to golfers of all ability levels," said Orlimar Product Development Manager Nigel Matthews. "The milled putter face provides a soft feel and visual cues not only to help the golfer align the putter head to the target but also to ensure proper positioning over the ball. Consumers who have tested the putter find the alignment technology easy to use and very effective."

To achieve proper stance and alignment, the golfer simply aligns the three-dimensional array of circles on the mallet head. The circle closest to the face is a cutout with a round inset alignment aid beneath it – looking down, the golfer centers the inset inside the cutout to ensure a proper stance over the putter.

The second circle on the head -- farthest from the face -- is a more standard alignment aid. Golfers can line it and the cutout up with the line of the putt, giving the putter both linear and spherical visual cues for proper aiming.

The Montego is a face-balanced, heel-shafted mallet constructed of 304 stainless steel with a head weight of 345 grams. The CNC milled-face putter is perimeter-weighted, comes with a loft of 3 degrees and lie of 72 degrees, and includes a 35-inch shaft.

It carries a suggested retail price of $149.99, comes in right-handed models only and is available now.

For more on Orlimar, visit


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