At most big colleges, the football teams have recently played their spring games and concluded their practices until summer camp. At Nike Golf, college football is still very much on everyone's minds.
That's because the company used college football as the inspiration for its latest creation – a matte-black edition of its flagship VRS Covert 2.0 driver.
Sports teams often incorporate black into uniforms for a big rivalry game or season opener, Nike Golf says, adding that black is a color traditionally associated with power, strength and sophistication. The concept, the company notes, is especially popular in college football, where matte-tinted helmets have become all the rage.
"The Covert 2.0 Matte Black Edition driver offers a unique, limited-edition design combined with Nike's high-speed cavity back technology," said Nike Golf Global Golf Club Business Director Rob Arluna. "The black matte finish on the head provides a sleek, modern aesthetic and eliminates glare. The black grip and shaft give the driver a stealth, covert look.”
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This limited-edition innovation features a black Golf Pride Tour Wrap 2G grip, Mitsubishi Rayon Kuro Kage Black shaft and, of course, a matte black club head – a design element specifically modeled after matte black college football helmets.
Nike's High-Speed Cavity Back technology redistributes weight to the heel and toe to improve distance and stability across the face. The driver also features Fly-Brace technology that ties the sole to the crown, stiffening the rear portion of the club and transferring more energy to the face at impact.
The new driver also boasts two additional proprietary technologies: A larger, re-engineered NexCOR face for increased ball speed and distance, and FlexLoft adjustability, which allows golfers to easily customize loft and face angle positions for 15 drivers in one.
The Covert 2.0 Matte Black Edition driver will be available on Nike.com and at select retailers on May 15. It will come as a right-handed model only, and carries a street price of $299.