Equipment

April 2, 2014 - 2:46pm
Posted by:
John Holmes
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Ground Force Trainer
Courtesy of Golf Gapper
The Grounder Force Trainer, which uses a square rotational disk, power pole and lead leg support foam pad, helps golfers hone and strengthen their backswings.
How do you hit the ball farther forward? By strengthening your backswing.
 
So says Dr. Jenni Martin, an LPGA Professional with 30 years' experience in fitness and training. She's come up with the Ground Force Trainer, a four-week program of balancing and exercises that she says will add distance to any golfer's drives.
 
Her Ground Force Trainer package includes a square rotational disk, power pole, and lead leg support foam pad along with a DVD, instruction manual and mesh carry bag. With it, golfers can hone and strengthen their backswings, which she says is where power is developed.
 
The purpose of the trainer is to help golfers strengthen their backswings by increasing their "coil" or rotational strength. To use it, a golfer takes his stance with his front foot (left foot for right-handed golfers) on the foam pad and his trail foot on the rotational disk. He grabs the power pole using his golf grip and slowly takes his backswing. If his technique isn't perfect, the trail foot will rotate on the disk; if it is correct, the trail foot will remains in its proper position.
 
 
"The Ground Force training disk creates instability, causing a specific muscular reaction that exactly mimics the sensation and strength necessary to motor-learn the proper load in the backswing and feel the connection with the ground," explains Martin, who has advanced certification in Orthopedics, Sports and Recreational Injuries as well as a Master's degree in biomechanical trauma and training in chiropractics and physical therapy.
 
"The rotational square disks act similarly to a 'lazy Susan' found in the kitchen," she adds. "They're used in Pilates to teach exercises that require movement of the lower and upper body in opposite directions, and to exercise the balance muscles." 
 
Mastering the technique the trainer teaches strengthens the core muscles and the glutes and enhances balance. Critically, it also heightens the golfer's awareness of what these muscles do during the swing and improves the muscle memory needed to groove a more balanced, consistent and powerful swing.
 
Using the system a few minutes per day for four weeks, Martin says, is guaranteed to increase a golfer's driving distance by five to 15 yards. It retails for $119 and is available from the Golf Gapper at www.thegolfgapper.com
 
Ground Force Trainer improves backswing for extra distance
March 31, 2014 - 10:33pm
Posted by:
John Holmes
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Nike golf TW '14, lunar control and lunar clayton golf shoes
Courtesy of Nike Golf
The new TW '14, Lunar Clayton and Lunar Control golf shoes from Nike Golf feature premium white uppers and colorful design details.

The Masters isn't until next week, but the Nike Golf staff players already know what they'll be wearing at Augusta National. They'll be modeling the 2014 editions of the TW' 14, Lunar Control and Lunar Clayton shoes.

All three models feature premium white uppers and a range of colorful design details, from the outsole to the lace eyelets to the Swoosh. All three designs blend Nike's performance technology with pops of iconic color.

"Last year we released a limited-edition version of the TW' 13, and it was a huge success," said Nike Golf Footwear Product Director Lee Walker. "For 2014, we wanted to expand that unique offering to include three of our most popular models – the TW' 14, Lunar Control and Lunar Clayton – featuring an infusion of color in a trio of powerful yet understated designs."

GAME CHANGERS: Check out our feature on Nike Golf VR_S Covert 2.0 irons 

For the TW' 14 footwear, Tiger Woods collaborated with Tobie Hatfield, Nike’s Athlete Projects Innovator in the company's Innovation Kitchen, and Nike Golf footwear designers. The natural-motion engineered outsole is designed to mimic the innate movement of the foot while delivering all the protection and traction of a lightweight performance golf shoe. These shoes also feature Nike's Dynamic Flywire technology, which moves with the foot to provide stability and mobility during the swing.

The Lunar Control Limited Edition footwear features Nike's proprietary full-length Lunarlon technology, a lightweight cushioning system that is highly responsive to provide enhanced comfort and support. Nike Flywire, another proprietary technology, wraps from the midfoot to the heel for targeted support in a lightweight structure within a premium full-grain leather upper.

To create the Lunar Clayton shoes, Nike Golf footwear designers combined a handcrafted, waterproof leather upper with lightweight Nike Lunarlon technology underfoot to maximize responsive cushioning. A leather welt joins the upper to the outsole while protecting the foot from the elements. The molded rubber outsole makes this model wearable both on and off the course.

The TW '14 shoes carry a street price of $180 per pair, while the Lunar Control models have a street price of $160 and the Lunar Clayton shoes have a street price of $250. They're available at retail now.

 

Nike Golf introduces three new models of golf shoes
March 27, 2014 - 8:09am
Posted by:
T.J. Auclair
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Fila Golf
Fila Golf
Fila Golf's Auckland jacket (for men) and Rockingham (for women) are new for 2014.

New for 2014, Fila Golf has introduced its Auckland and Rockingham Waterproof Performance Jackets.

The men's Auckland jacket ($110) features mesh lamination and a detachable hood, a mockneck with fleece lining, contrasting color collar, as well as shoulder, side seam and under sleeve panels for easy flexibility that won't interfere with your swing.

MORE: Visit PGA.com's extensive equipment page | PGA.com Equipment Buzz

Other features include a technical zipper front, self-adjustable sleeve closure with Velcro, two hip pockets with technical zippers, security pocket, shock cord and drawstring with plastic toggles, FILA linear logo embroidered tonal on right back shoulder and extended sport hem.

The Auckland comes in four colors: Silver / Atomic Orange; Black / Viva Red; Black / Silver; and Viva Red / Silver.

It's a jacket that's not only perfect for the golf course, but also for off the course.

Put to the test on a recent trip to the range on a chilly day, the Auckland jacket provided all the warmth you'd need without restricting your swing. The sport hem ensures that the jacket remains close to your body, staying away from your hands at address.

For women, the Rockingham jacket ($110) includes all the same features and waterproof performance of the men's Auckland and is also available in four colors: Silver / Atomic Orange; Black / Viva Red; Black / Silver; and Viva Red / Silver.

To learn more about Fila Golf's Auckland and Rockingham jackets and more offerings for 2014, visit: www.shopfilagolf.com.
 

Fila Golf offers new, waterproof men's and women's jackets for 2014
March 21, 2014 - 2:54pm
Posted by:
John Holmes
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TaylorMade SLDR driver
Courtesy of TaylorMade
The SLDR driver is included in TaylorMade's moneyback guarantee program that is running over the next couple of months.
Since it debuted last summer the SLDR driver from TaylorMade has become one of golf's best sellers, not to mention the most widely used driver on the PGA Tour. 
 
On Friday, the company came out with this guarantee: Buy any SLDR driver, fairway or Rescue club between now and June 1, and test them out for 30 days. If you don't gain distance over your current clubs, TaylorMade will refund your money.
 
"We know there are golfers out there who don't trust our science or what tour players do," said Brian Bazzel, TaylorMade’s director of product creation for metalwoods. "So we're encouraging these golfers to trust their own distance. That's why we’re putting the SLDR guarantee in play."
 
 
Golfers wishing to return their SLDR clubs can either call a toll-free number or visit the TaylorMade website. Those who elect to do so will receive a check within 12 weeks, the company said. 
 
The SLDR line of clubs is built around the concept of "lofting up" – using more loft than the average golfer traditionally uses in his driver and fairway clubs. That, combined with the low-forward center of gravity in the clubs, creates the ideal conditions for distance – a higher launch with less spin – the company said.
 
For complete information on the guarantee, click here.
 
And here is a video of TaylorMade CEO Mark King talking about the SLDR guarantee:
 
 
 
TaylorMade offers moneyback guarantee on its SLDR clubs
March 14, 2014 - 9:36am
Posted by:
T.J. Auclair
tj.auclair's picture
State Traditions
State Traditions
The classy, clean look of State Traditions apparel and accessories is the perfect way to show off your state pride on the golf course.

Who doesn't take pride in their state? I come from Rhode Island -- the smallest state in the Union, in case you hadn't heard -- and I sure do.

Thanks to a company called, "State Traditions," you can show off that pride like never before.

State Traditions, based out of Birmingham, Ala., has released its 2014 collection of state-inspired apparel and accessories, available now at finer green grass shops and resorts nationwide and on the brand’s website www.statetraditions.com.

READ: Rose & Fire raises the bar for high-end headcovers

The extensive State Traditions collection is made up of caps, visors, polos, belts, neckwear, and button-front shirts. Those items use the outlines of all 50 states to offer golfers a clean-looking alternative to the loud logos prevalent today.

"Our brand connects emotionally with consumers, everyone has a home state, alma mater or favorite team," says Keith Brown, President of State Traditions. "Whether it's on a golf trip with buddies or at a gameday tailgate, our pieces communicate those feelings in a timeless way."

Each piece of apparel and each accessory from State Traditions offers a choice of state silhouette in its respective flag pattern or colors reflective of its popular sports teams.

Retailing from $3 to $80, the State Traditions 2014 lineup is anchored by its robust headwear range, according to the company. The 100-percent cotton caps and visors, State Traditions says, marry classic style with modern design elements suitable for both sporting and everyday activities.

Along with a healthy offering of apparel for golfers -- the polos, caps, visors and belts -- State Traditions also offers premium ball markers and divot repair tools.

To learn more about State Traditions, visit www.statetraditions.com.
 

State Traditions introduces 2014 apparel and accessories collection
March 11, 2014 - 7:00pm
Posted by:
John Holmes
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Batman at the TaylorMade Speed Pocket World Challenge
Dave Cordero of TaylorMade via Twitter
Batman came out of the Batcave on Tuesday to try out some TaylorMade putters in Gotham City on Tuesday.
Over the past couple of days, TaylorMade has been setting up in iconic locations like Times Square in New York and Canary Wharf in London to stage what it calls its Speed Pocket World Challenge (lots of photos on Twitter). At these events, everyday golfers have the chance to hit TaylorMade's new SpeedBlade irons on pop-up driving ranges.
 
Golfers of all sizes and shapes have been turning out in huge numbers, and the events have been quite spectacular. Amid all the fun, Hank Haney offered lessons in New York, LPGA Tour star Anna Nordqvist hit some shots in San Francisco and European Ryder Cup Captain Paul McGinley took some swings in London. 
 
But, it's safe to say, no one stood out like the caped and cowled duffer who dropped by Times Square to check out some new putters. No word on whether TaylorMade activated the Bat Signal there in Gotham City or Batman ditched Robin and Commissioner Gordon and showed up on his own.
 
 
Also, check out those Bat-golf shoes!
 
 
 
 
 
Growing golf one superhero at a time
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