This Week in Golf Equipment News Sept. 19-24, 2010

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Published: Friday, September 24, 2010 | 7:24 p.m.

Note: The makers of golf equipment, apparel and accessories unveil new products throughout the year. Here is a round-up of the most prominent recent equipment-related releases:

Mizuno rolls out JPX-800 series of advanced game-improvement irons
Mizuno is set to launch a new global brand called JPX to deliver what company officials call the highest performing game improvement equipment in the world. Superceding the award-winning MX line of equipment, the JPX brand will bring Mizuno's very latest game improvement technologies to the United States. JPX will complement Mizuno's legendary MP Series, which is world renowned amongst professionals and better amateurs. Heading the JPX launch are the JPX-800 and JPX-800 Pro irons.

"JPX is a quantum leap game improvement irons -- bringing absolutely everything Mizuno has to offer from a global technology platform" said Masao Nagai, Mizuno’s global director of R&D. "The concept of JPX is to offer the ultimate in game-improvement performance, and we use every available technology to push the boundaries for distance and forgiveness."

The JPX-800 irons are specifically designed to be both forgiving and long, officials said. Their distance is achieved by combining MAX COR Technology, Hot Metal Face construction, and an exotic pocket cavity to hit the maximum allowable limits for energy transfer, far exceeding previous Mizuno irons and the competition, they explained.

Hot Metal construction utilizes a new manufacturing process that increases the material's natural strength to create an ultra-thin face for maximum distance, while the innovative pocket cavity with external power bar design expands and extends the sweet area and lowers the center of gravity for unsurpassed forgiveness. The JPX-800 delivers the ideal combination of being Mizuno's most forgiving and longest iron of all time.

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Devant Sport Towels unveils its Pink Ribbon Collection to aid charity
Supporting the fight to help eradicate breast cancer, Devant Sport Towels, a division of Richmond, Va., Dynamic Brands, has introduced the Pink Ribbon Collection and announced that a portion of the proceeds from all sales will benefit breast cancer research at Virginia Commonwealth University's Massey Cancer Center.

Featuring the recognizable pink and white color schemes and the staple pink ribbon, the Pink Ribbon Collection includes three distinct products: the Edge golf towel, the Pro-Motion golf towel and the Gullywasher golf umbrella.

"This disease touches so many lives in our own community and around the world, and with October being Breast Cancer Awareness Month, it is a great opportunity for Devant to do our part and give back to such a worthy cause," said Devant Sport Towels Product Manager Natalie Thomas.

This collection is anchored by the pink/white Edge golf towel, which uses Devant's patented Image Dye technology to yield the sharpest, highest-quality logo representation in the industry, while still keeping the lush feel of a jacquard woven towel. The 16" x 25" Edge towel has a suggested retail price of $14.99.

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TaylorMade unveils new Burner balls, one for distance, one for control
TaylorMade Golf is introducing two new golf ball models, the next-generation Burner and the all-new Burner Tour, both designed to deliver maximum distance and exceptional feel to a broad range of player types. The Burner ball promotes extraordinary distance through high launch and longer carry, while the Burner Tour's soft and thin cover promotes softer feel, higher spin and increased control.

"When we designed the Burner and Burner Tour, we developed core formulations that promote maximum velocity, which translates to maximum distance," said Dean Snell, senior director of golf ball research and development. "To achieve a significant improvement in greenside spin and performance in Burner Tour, we've employed the softest and thinnest two-piece cover of any TaylorMade ball. With the new Burner, the goal was to limit driver-spin and promote maximum carry, which could only be accomplished by combining a soft core and slightly firmer cover."

Both the Burner and Burner Tour golf balls incorporate TaylorMade's proprietary REACT Core design to promote exceptionally fast ball speed while maintaining soft performance. Both employ soft core compressions, the Burner at 35 and the Burner Tour at 45. However, the Burner Tour's thinner and softer cover reduces its overall compression below that of Burner. As a result, the Burner Tour delivers incredibly soft feel and added spin around the green.

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Kentwool launches pink golf socks to aid breast cancer research awareness
Kentwool, a leading maker of performance socks specifically engineered for golfers, will launch pink versions of its Tour Profile and Women's Low Profile Skinny styles on Oct. 1, and match $1 donations its customers make to The Breast Cancer Research Foundation (BCRF) through the Kentwool Website during that month.

In October, customers purchasing any men's or women's Kentwool socks exclusively at www.kentwool.com will have the option to make a one-click donation to the BCRF, which the company will match.

Beginning Nov. 1, Kentwool will match $1 donations made only in conjunction with purchase of pink Tour Profile or Women's Low Profile Skinny socks at its Website.

"We're really passionate about combating breast cancer, and the BCRF is on the front lines of this fight," said President and CEO Mark Kent. "With so much attention surrounding Bubba Watson competing in and winning with a pink version of our performance socks, there's been tremendous demand for the product. In this case, one plus one many times over can add up to a whole lot of money for a very worthy cause."

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Adams Golf launches game-improvement Idea Tech V3 hybrids and hybrid irons
Setting a new standard for design and performance, Adams Golf introduces the latest offering of its industry-leading Idea franchise with the new Idea Tech V3 hybrids and hybrid irons. Sporting dramatic nickel chromium (NiCr) plated and physical vapor deposition (PVD) black finishes, the ultra-premium clubs establish a new standard in the super game-improvement category with the latest technology and sleek new design features.

Intended for aspiring and recreational players looking to improve their games, the Idea Tech V3 set is offered in two configurations (forged or all-hybrid) in order to meet each customer's preferences. The Idea Tech V3 hybrids may also be purchased individually.

In both the forged and all-hybrid configurations, the eight-piece Idea Tech V3 set consists of 4-, 5- and 6- progressively-sized hybrids and a 7-mid-hybrid. The forged set features four oversized cavity-back forged irons in 8-iron through gap wedge while the all-hybrid set features four hybrid scoring clubs in 8-iron through gap wedge. The easy-to-hit hybrids in both configurations feature strategically placed tungsten weighting in the premium stainless steel heads for enhanced forgiveness and spin.

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Second Skin expands popular Drywick outerwear collection
Second Skin, the leading Canadian golf outerwear brand, is introducing its collection of popular Drywick pullovers to the United States for Spring 2011.

The collection of long-sleeved, 1/4 zip pullovers features designs for men and women. Each style is offered in a variety of color combinations. The pullovers utilize Second Skin's proprietary Hydrawick technology that is light, breathable and quickly absorbs and disperses heat-generated moisture.

"Second Skin is already a staple in more than 900 pro golf shops in Canada and we are getting a great response from pro shops in the U.S.," said Don Nichols, managing partner of Second Skin. "The Drywick pullover is one of our most versatile pieces and is a year-round essential on the course, whether it's worn over a polo or layered under a jacket."

Both men's and women's pullovers will be available in on-course golf shops and online and have a suggested retail price ranging from $59 to $79.

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Burton unveils 2010 women's golf bag line
Burton has debuted its 2010 collection of women's golf bags, featuring the Siena, Verona and Milano, three distinct cart bag models that cater to golfers seeking the ultimate in style and functionality.

The 2010 women's collection combines master craftsmanship with elegant style and a meticulous attention to detail that has been synonymous with the Burton brand since it was founded in 1907. Burton returns to the marketplace in style, as the new models encompass fashion forward designs that are offered in a breadth of color schemes and patterns, while providing functional options for female golfers who demand quality and style.

Headlining the 2010 line is the luxurious Siena, an elegant cart bag crafted from premium materials and custom woven fabric, available in a wide range of color schemes. The perfect combination of fashion and functionality, the Siena features a 6-way fully padded Nubuck top with full length dividers, 8 functional pockets including a luxury valuables pocket and an oversized ball pocket.

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Abacus microfleece helps golfers stay warm and look stylish
Swedish apparel maker Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company's men's collections combine functionality, design, and quality in a way that has given Abacus a very strong international presence in just a few years.

The autumn/winter 2010 collection is no exception. It gets even closer to the golfer's lifestyle with a collection that looks as stylish at the office as it does on the golf course.

Abacus' autumn/winter collection is a fusion between town and country. The line offers new colors, patterns and fabric updates in conjunction with a classic color palette that includes dark sea blue, light blue, dark red, navy blue and vanilla. A new addition is the creative, urban palette created specifically for the autumn 2010 collection. It features sporty sulphur yellow and eucalyptus green along with more neutral shades of grey, white and black.

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Bazooka JMAX Gold Iron-Wood is golden from any distance
Picture having the "Midas Touch" with every iron in your bag. Imagine being able to hit your 3-iron as easily as your 7-iron. With the Bazooka JMAX Gold Iron-Wood you can. Improving on the wildly popular JMAX series, the new and improved JMAX Gold features a heavier sole, smaller top line, thinner walls, and has a more progressive shape that gets thinner as it approaches the wedges. Available individually or as a complete iron set, the club's forgiving, oversized, hollow, hyper-steel head makes it an ideal iron replacement.

The JMAX Gold has a two-piece construction that features a cast hypersteel body and a forged crown that maximizes weight distribution to easily get the ball into the air. The heavy 125-gram sole creates one of the lowest centers of gravity (CG) available in an iron. The result, even off-center hits fly longer and more accurate for lower scores.

For a super hot face, the JMAX is manufactured using crown pull casting. This technology creates a stronger more dense body so the walls and face can be made thinner to place more mass in the sole and get more spring off the face. The face is further thinned using variable face thickness that is structurally supported with three internal reinforcement bars.

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