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Turner Sports, PGA.com to offer unique Slam coverage

Turner Sports and PGA.com has announced it will offer PGA Grand Slam coverage on the iTunes store beginning November 22. PGA.com will also provide live exclusive broadband bonus coverage of the Grand Slam, November 21 and 22.

ATLANTA -- Turner Sports and PGA.com have announced that content from the prestigious 2006 PGA Grand Slam of Golf, professional golf's hardest tournament to qualify for, will be available on the iTunes Store (www.itunes.com), beginning November 22, 2006. This deal marks the first time that PGA.com has made championship golf coverage available for purchase and download.

Beginning today (November 16), in support of this unique offering, iTunes customers will be able to download a free instructional video starring PGA of America Director of Instruction Rick Martino, 2005 Teacher of the Year Peter Krause and PGA Professional Michael Breed. The two-day PGA Grand Slam of Golf tournament begins on November 21, and beginning November 22, iTunes users will be able to purchase 25-30 minute highlight packages, complete with defining moments and post-round interviews, of each day's action for $1.99 (US) each. Turner Network Television (TNT) will televise live coverage of the PGA Grand Slam of Golf each day, Tuesday from 7-10 p.m. ET and Wednesday from 6-10 p.m. ET.

"We are pleased to extend our iTunes deal to add sports content from PGA.com to the robust line-up of news and animation content we are currently providing from CNN, Adult Swim and Cartoon Network," said Dennis Quinn, executive vice president of business development for Turner Broadcasting System, Inc. (TBS, Inc.)

"Turner Sports is committed to providing compelling sports content to our viewers, whether across the networks, online or through mobile devices," said Lenny Daniels, senior vice president of sports production and new media, Turner Sports. "By working with iTunes, we have the opportunity to reach more viewers and cross-promote our PGA Grand Slam of Golf coverage across a variety of media platforms."

The PGA Grand Slam of Golf is a showcase of major champions featuring four of golf's elite as they vie for a $1.25 million purse and recognition as the 'best of the best.' Competing will be the reigning British Open and PGA Champion Tiger Woods; 2006 U.S. Open Champion Geoff Ogilvy; No. 2 ranked PGA golfer and winner of the 2003 U.S. Open and 2003 PGA Grand Slam of Golf Jim Furyk; and Canadian Mike Weir who won his first major championship when he captured the 2003 Masters.

PGA.com, one of golf's leading interactive Web sites, has also announced that it will employ its Pipeline broadband technology to deliver four hours of live, exclusive streaming footage of the 2006 PGA Grand Slam of Golf, live from Poipu Bay Golf Course & Grand Hyatt Kauai Resort & Spa in Kauai, Hawaii. This will be the first year Pipeline technology is used to cover the late-season tournament.

PGA.com's exclusive broadband viewer, powered by CNN's breakthrough Pipeline technology, will consist of three distinct video streams. The first of which, Greenside Live, will provide a total of four hours of live online access to the tournament on Tuesday (5-6:45 p.m. ET) and Wednesday (5-5:45 p.m. ET). The second and third streams, Inside the Ropes and Exclusive Analysis and Tips, respectfully, will deliver fans 24/7 access to press conferences, aerial course views and player profiles, as well as stroke analysis and tips from golf professionals. Turner Network Television (TNT) will televise live coverage of the PGA Grand Slam of Golf each day immediately following PGA.com's online coverage, Tuesday from 7-10 p.m. ET and Wednesday from 6-10 p.m. ET.

Earlier this year, PGA.com Pipeline was used to provide coverage of the 2006 PGA Championship, during which nearly one-million video streams were accessed.

"Increased broadband adoption has paved the way for some amazing innovations in the sports media industry and we think our PGA.com Pipeline technology is one of those rare, hole-in-one applications that will contribute heavily to the way golf, and other sports, will be viewed in the future," stated Scott Bailey, vice president and general manager of new media business operations, Turner Sports. "We continue to push the envelope by making the sports viewing experience more interactive and personalized."

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