PGA Golf Exhibitions and Greg Norman Collection today announced the company’s plans to exhibit in the 2010 PGA Fall Expo in Las Vegas, Nevada, August 16-18. This year’s Expo moves to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.
“We are looking forward to participating in the PGA Fall Expo," said Michael J. Setola, President/CEO Greg Norman Collection. "We're hearing from influential West Coast buyers that the new dates and venue have made the show a must-attend event."
Greg Norman Collection, a leading worldwide marketer of golf-inspired sportswear for men and women, will help anchor the extensive apparel section of the new modernized PGA Fall Expo show floor. The company will use the PGA Fall Expo to support this year’s launch of the Greg Norman Collection’s Epic Outerwear line and to introduce its spring 2011 product lines along with its Greg Norman Accessory Collection of hats, belts, bags and hosiery from licensing partner Paramount.
PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will be able to preview the latest Greg Norman Collection lines, discover the latest golf retail trends and source the latest merchandise from a wide spectrum of golf vendors. Additionally, PGA Fall Expo attendees can personally test equipment and training aids, attend the complimentary Education Conference and enjoy numerous networking events including three golf industry tournaments and the popular Industry Welcome Reception, held this year at TAO Las Vegas.
“We are especially pleased to welcome back the Greg Norman Collection to the PGA Fall Expo,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “Our attending PGA Professionals and golf retailers value the opportunity see such a prominent brand in this intimate buying setting. And, now that we are in the heart of Las Vegas Fashion Week, we are enthusiastic to offer a business platform that places the Greg Norman Collection in front of even more qualified new buyers.”