KitchenAid unveils sponsorship activation plans for 72nd Senior PGA Championship

LOUISVILLE, Ky. -– As presenting sponsor of the 72nd Senior PGA Championship, KitchenAid recently announced activation plans during the Championship to be held May 24-29, at Valhalla Golf Club in Louisville, Ky. KitchenAid, one of America's best-known brands, will support its sponsorship through various programs to reach customers, golfers and cooking enthusiasts. These programs include an exciting on-course fan experience at the KitchenAid Fairway Club, which explores culinary arts and golf and features celebrity chef appearances, interactive cooking and product demonstrations, technology-enabled golf skills tests and much more.

As part of its sponsorship, KitchenAid also developed a consumer sweepstakes program. The KitchenAid Make the Cut Sweepstakes grand prize will be a "dream kitchen" complete with KitchenAid appliances and other accessories. Following the third round of play, five first-place sweepstakes winners will receive two tickets to an exclusive dinner prepared by celebrity chef Michael Symon in the KitchenAid Fairway Club. Sweepstakes details can be found by visiting www.kitchenaidsweeps.com.

"KitchenAid and The PGA represent the idea of bringing people together to share common experiences," said Deb O'Connor, senior manager of brand experience for KitchenAid. "Great golf and great food are a good combination, and through this sponsorship we expect to connect golf and culinary experiences in exciting and engaging ways that golf fans have never before experienced."

Also during the Championship, KitchenAid will entertain its customers through participation in Senior PGA Championship Pro-Am events, access to the KitchenAid hospitality suite and special product demonstrations at the Consumer Engagement Center.

"The PGA of America is thrilled to partner with KitchenAid to provide an exciting experience for fan's attending this year's Championship," said PGA of America President Allen Wronowski. "These events will only enhance what is the most historic and prestigious Championship in senior golf."

In 2012 and 2014, the Senior PGA Championship presented by KitchenAid will be hosted at The Golf Club at Harbor Shores in Benton Harbor, Mich. Benton Harbor, the first Michigan host for the Championship, is the home of Whirlpool Corporation and KitchenAid, one of the premium brands of its unmatched portfolio of consumer brands. The Golf Club at Harbor Shores serves as a catalyst for revitalization in the Benton Harbor community. The site and date for the 2013 Senior PGA Championship presented by KitchenAid will be announced at a later date.

Any Day and Weeklong ticket packages and Onsite Parking may be purchased by visiting 2011SeniorPGA.com, or by calling the PGA Ticketing Center at (800) PGA-GOLF (742-4653). A limited number of hospitality packages are still available. Contact Matt Dumeyer at MDumeyer@pgahq.com or call (502) 245-2000.

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About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Over 90 years later, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand, visit www.KitchenAid.com.

About the Senior PGA Championship presented by KitchenAid
Begun in 1937, the Senior PGA Championship presented by KitchenAid is the most historic and prestigious major championship in senior golf. It was born on the grounds of another of golf's majors at the invitation of one of the game's greatest players. At the suggestion of renowned amateur Bobby Jones, the inaugural Championship was conducted at Augusta (Ga.) National Golf Club three years after the first Masters Tournament. Today, the Championship brings together both the legends of the game and newest members of senior professional golf to new audiences throughout the United States.

Many of the game's greatest players have won the Championship's Alfred S. Bourne Trophy – a roster that features Gene Sarazen, Sam Snead, Arnold Palmer, Gary Player, Lee Trevino, Jack Nicklaus, Raymond Floyd, Hale Irwin, Tom Watson and Jay Haas.

For more information about the 2011 Senior PGA Championship presented by KitchenAid, visit 2011SeniorPGA.com.

About The PGA of America
Celebrating its 95th year, The PGA of America has maintained a twofold mission of its founders: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf.

By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in a multi-billion dollar golf industry.

By creating and delivering dramatic world-class championships and exciting and enjoyable promotions that are viewed as the best of their class in the golf industry, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA of America brand represents the very best in golf.

For more information about The PGA of America, visit PGA.com.