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Meeting with groups large and small gave PGA CEO Joe Steranka a great sense of the enthusiasm so evident all week. (Photo: The PGA of America)
Meeting with groups large and small gave PGA CEO Joe Steranka a great sense of the enthusiasm so evident all week. (Photo: The PGA of America)

Guest Column: PGA of America CEO Joe Steranka

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PGA Show Week 2008 just might have been the most energetic week in PGA of America history, says PGA CEO Joe Steranka. The energy generated here, he believes, will carry the PGA and its members to great things throughout the entire year.

By PGA of America CEO Joe Steranka

ORLANDO, Fla. -- One of the questions I've been asked the most this week by various friends, the media, and PGA Professionals has been, "how do you feel?" My answer has been consistent from the moment we arrived here in Orlando. If you don't feel great and excited about everything taking place this week, someone needs to check your pulse.

Yes, there are so many things going on, but the energy and enthusiasm is so evident and so sustaining. I would say that this week was the most energetic week in the history of the PGA of America.

It is really something to consider all of what transpired here this week. Not only did we combine the leading membership event, which excites the membership and the golf world about golf for the upcoming season, but we did it in conjunction with a global meeting about the business of golf. We had visits by the China Golf Association, the meeting of the World Golf Foundation, PGAs from all over the globe -- it was the best of two great events that worked together to drive this great game and great business forward.

Another lasting memory of this week for me will be the excitement we encountered about the new logo and brand initiative that we unveiled to the membership. The PGA initials are three of the most powerful in all of sports. The PGA of America brand, with a new signature that highlights those initials, is designed to prepare the PGA to leverage the brand to focus more outwardly to the golf public and promote the fact that we have 28,000 brand ambassadors, our membership, whose focus is to promote and grow the game of golf.

And let's not forget, all of the great products inside the convention hall. Coming to this show is like being a kid in a candy store. Every January, we get reenergized by all the new products that are on display. As amateur golfers, we always believe that the next round could be our best round, and the innovation and products here at the show are all designed to help that be the case.

So yes, I've been really busy this week. But I've also been very excited -- I still am. And I look around and I see a lot of PGA Professionals who still have a bounce in their step. What's happened over the past week is going to have a great effect all over the world in the game and business of golf. And so like all of the record number of PGA Professionals that were here, I feel real good right now.

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