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Morgan Pressel PGA Merchandise Show
LPGA star Morgan Pressel was fashionable and upbeat at the PGA Show on Thursday. (Photo: The PGA of America)

Fashion Blog: Optimism and energy abound on Day 1

Annmarie Dodd and Argy Koutsothanasis spent Thursday running themselves ragged among the apparel exhibits. Along the way, they chatted up Morgan Pressel and spotted some outfits that even Audrey Hepburn would've loved.

By Annmarie Dodd and Argy Koutsothanasis, Special to PGA.com

ORLANDO, Fla. -- A quick tête-à-tête with Morgan Pressel in Ralph Lauren Golf's booth on Thursday set the tone of optimism and energy we needed for the always exhausting first day of the PGA Merchandise Show. Fresh from a shopping trip to New York City with her best friend, Lauren (and as New Yorkers, we thank you!), Morgan said the LPGA Tour sisterhood is not letting the current economic climate cloud their moods or aspirations.

While everyone is tightening their belts and trying to watch every penny, Pressel said, "they know things will get better and everyone is doing their best."

We hope her optimism is infectious. It certainly seemed so at the Liz Claiborne Golf booth that's been given a fresh approach and jolt of energy (and fashion star power) by Isaac Mizrahi, the house's new creative voice. We saw cute printed skorts and scrumptious cashmere turtlenecks we could imagine Audrey Hepburn teeing off in at the Newport Country Club on a crisp autumn morning. Not to mention the super-chic knitted clubhead covers (in the same knit as fall sweaters!), fun duffle bags and the ever-present expansion of Liz's clover motif found on Sunday-style golf bags and visors alike.

While men drift back to the classics when times get tough, women look to colors, patterns and fine details to spice up the basics they already own. Liz aside, there's much to brighten a woman's spirits this fall in collections like Fairway & Greene, Claudia Romana, Bobby Jones Women and Lija. We talked about all of this with Teri Schliefer, head of design at Fairway & Greene, and Keri Bag's Keri Murschell at our Fashion Gallery's Elements of Style afternoon session.

We met up for a post-show drink with Courtney McDonough, director of retail at Wayzata Country Club in Wayzata, Minn., who's one of our favorite retailers because she's a buyer with a fashion editor's eye. So, we like to dish. Some we can share, but some secrets we're keeping to ourselves. Anyways, for us Keri Golf is a topic unto itself. Again Keri has created golf bags (yes, GOLF bags) that rival Tory Burch's totebags. Chic and fun.

It was encouraging to hear that Courtney's women's business is up and that at her club it's women who are still hungry about everything golf and shopping at the same time.

Courtney agrees with us about Zero Restriction. Holy extreme makeover! Zero's retained the integrity of the brand, for both men and women, but brought it into the 21st century and managed to broaden its appeal off course, too. We can picture ourselves running errands in one of their jackets. And we'd love to see our husbands doing so, too, with a pair of worn-out blue jeans.

The first day is behind us and we have a sneaking suspicion that tomorrow we're going to be mad about plaid.

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