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'We're excited'

"The PGA Show has been a large contributor to our fast growth in the industry and we continue to believe in its importance in our marketing mix," said Dan Murphy, Vice-President of Marketing -- Bridgestone Golf, Inc.

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NORWALK, Conn. -- PGA Golf Exhibitions and Bridgestone, a leading manufacturer of premium golf balls, clubs and accessories under the Bridgestone and Precept brand names, today announced the company's plans to introduce significant new products at the 2011 PGA Merchandise Show, Jan. 27-29, in Orlando, Fla. Bridgestone and Precept will return to the Outdoor Demo Day, Indoor Demo Days and within an exhibit on the Show floor to introduce a comprehensive lineup of its newest golf equipment and accessories to more than 40,000 attending PGA Professionals and golf retailers from around the world.

"Throughout the past decade, we have continued supporting the PGA Merchandise Show because it remains a valuable new product launching pad, providing us with an amazing opportunity to reach PGA Professionals, retailers, buyers and a virtual who's who of golf media, simultaneously," said Dan Murphy, Vice-President of Marketing -- Bridgestone Golf, Inc. "The PGA Show has been a large contributor to our fast growth in the industry and we continue to believe in its importance in our marketing mix. We are excited about the new golf balls we'll be unveiling to the world this year, and we're also excited about sharing with our customers new and innovative ways for them to help us educate consumers on the importance of science-based ball-fitting -- an initiative we first introduced to the golf world at the 2008 PGA Show."

During Outdoor Demo Day, scheduled for Wednesday, Jan. 26, at Orange County National Golf Center & Lodge in Orlando, Bridgestone will showcase its full line of 2011 balls and clubs. In addition, at Indoor Demo Days, in the Equipment Test Center on the Show floor and in their booth, Bridgestone will offer attendees the chance to experience their industry-leading ball-fitting system. To date, nearly 100,000 golfers have taken the Bridgestone Challenge -- ensuring that they are fit for the right golf ball.

From Thursday, Jan. 27 through Saturday, Jan. 29, at the Orange County Convention Center, the Bridgestone and Precept brands will help anchor the equipment hall with a significant marketing, demonstration and exhibition presence, including four Bridgestone Golfball-Fitting Stations within the company's booth.

Nearly 1,000 golf vendors, representing every business sector of golf from all the golf market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2011 golf season.

"We are pleased to welcome back Bridgestone to the 2011 PGA Merchandise Show," said PGA Golf Exhibitions Senior Vice President Ed Several. "Their participation in the Outdoor Demo Day and on the Show floor provides attending PGA Professionals and industry leaders with a valuable opportunity to preview their newest products, learn new merchandising techniques and network with company executives."

About the PGA Merchandise Show

The 2011 PGA Merchandise Show, held January 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's 58th annual global summit for the business of golf. Outdoor Demo Day, the world's largest professional golf testing event, tees off the Show on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2011 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. -- 6:00 p.m. on Jan. 27-28; and 8:30 a.m. -- 5:00 p.m. on Jan. 29. For more information, visit www.pgashow.com.

About Bridgestone

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Matt Kuchar, Nick Price and Brandt Snedeker. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.