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Big Bertha's Big Birthday

While celebrating the 20th anniversary of its revolutionary Big Bertha driver, Callaway Golf will showcase the company's latest equipment, apparel, GPS devices, footwear and golf accessory lines during its 28th consecutive appearance at the annual PGA Merchandise Show.

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For the 28th consecutive year, Callaway Golf will showcase its latest equipment, apparel, GPS devices, footwear and golf accessory lines at the PGA Merchandise Show. (The PGA of America)

PALM BEACH GARDENS, Fla. -- Callaway Golf will showcase the company's latest equipment, apparel, GPS devices, footwear and golf accessory lines during its 28th consecutive year of participation in the annual PGA Merchandise Show. Callaway Golf, a PGA of America Platinum Sponsor, will return to the global industry's 58th annual gathering to provide some 40,000 attending PGA Professionals, retailers and industry leaders with an exclusive product preview, demonstration and merchandising strategies at the Outdoor Demo Day, Indoor Demo Days and within multiple locations on the Show floor.

"The 2011 PGA Merchandise Show marks 20 years since the introduction of the original Big Bertha Driver, which changed the industry forever and kicked off the era of modern golf club design," said Joe Urzetta, Sr. Vice President, U.S. Sales, Callaway Golf. "At January's show we plan to honor this special anniversary with the introduction of the most innovative and bold lineup of equipment in our history."

During Outdoor Demo Day, scheduled for Wed., Jan. 26, 2011, at Orange County National Golf Center & Lodge in Orlando, Callaway Golf will showcase its expansive 2011 product line, offering PGA Professionals and retailers an opportunity to experience Callaway's latest technological advances in club design.

From Thurs., Jan. 27 through Sat., Jan. 29, at the Orange County Convention Center, the Callaway Golf family of brands that includes Odyssey and Top-Flite, will offer product testing opportunities at the hitting bays of Indoor Demo Days and exhibit its full line of products within the PGA Equipment Forum. Callaway Golf's deep new lines of 2011 footwear, apparel and accessories will also be on display within an exhibit located in the apparel hall. Additionally, Callaway officials will offer programs specifically for PGA Professionals on the PGA Equipment Forum stage and company executives will meet with golf industry leaders to grow partnerships and discuss customer needs worldwide.

"The PGA of America and our more than 28,000 men and women PGA Professionals have enjoyed and valued the continuous support by Callaway Golf at our marquee membership business event for nearly three decades," said PGA of America President Allen Wronowski. "We welcome back the family of Callaway brands to the 58th PGA Merchandise Show and look forward to the opportunity for our members to learn more about their deep products lines."

About the PGA Merchandise Show

The 2011 PGA Merchandise Show, held January 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's 58th annual global summit for the business of golf. Outdoor Demo Day, the world's largest professional golf testing event, tees off the Show on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2011 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. -- 6:00 p.m. on Jan. 27-28; and 8:30 a.m. -- 5:00 p.m. on Jan. 29. For more information, visit www.pgashow.com.

About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information on Callaway Golf's complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.