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Hello, golf world

"This is truly an exciting, breakout event for our new alliance," says Bob Philion, President of COBRA-PUMA GOLF. "We believe attendees will be very impressed by our new products for 2011, as will golf consumers, and we're looking forward to meeting with accounts from around the world."

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PALM BEACH GARDENS, Fla. -- COBRA-PUMA GOLF will be making a splash in Florida, launching new equipment from Cobra Golf, and apparel, footwear and accessories from PUMA Golf during the 2011 PGA Merchandise Show in Orlando. The company comes to the global industry's 58th annual gathering as one entity for the first time, to provide some 40,000 attending PGA Professionals, retailers and industry leaders with exclusive product previews, demonstrations and merchandising programs at the Outdoor Demo Day, Indoor Demo Days and on the Show floor.

"This is truly an exciting, breakout event for our new alliance," says Bob Philion, President of COBRA-PUMA GOLF. "Since PUMA acquired Cobra Golf in April, we've leveraged our expertise and experience and have been working diligently to produce innovative, stylish and superior performing products that utilize our strengths from each brand. We believe attendees will be very impressed by our new products for 2011, as will golf consumers, and we're looking forward to meeting with accounts from around the world."

During the Outdoor Demo Day, scheduled for Wed., Jan. 26, 2011, at Orange County National Golf Center & Lodge in Orlando, Cobra Golf will showcase its new high performance drivers, fairways, irons and hybrids offering PGA Professionals and VIP retailers the opportunity to experience Cobra Golf's latest innovations, technology and compelling designs.

From Thursday, Jan. 27 through Saturday, Jan. 29, at the Orange County Convention Center, Cobra Golf and PUMA Golf will showcase their entire line of new products in one large booth in the equipment hall. At the Indoor Demo Days, Cobra Golf will offer product testing opportunities at hitting bays, plus PUMA Golf will be making a splash with a stage presentation and fashion show, in the apparel hall from 3-4 p.m. on Thursday, Jan. 27. And throughout the PGA Merchandise Show, Cobra Golf and PUMA Golf tour players will be making personal appearances.

"The return of two strong brands like Cobra Golf and PUMA to the 58th PGA Merchandise Show is especially welcomed by our more than 40,000 international industry professionals attending the annual event," said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. "The PGA Merchandise Show is a valuable opportunity for PGA Professionals, retailers, media and industry leaders to learn more about the full range of innovative Cobra and PUMA Golf products while connecting with the leadership driving the global performance of the company."

About the PGA Merchandise Show

The 2011 PGA Merchandise Show, held Jan. 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's 58th annual global summit for the business of golf. Outdoor Demo Day, the world's largest professional golf testing event, tees off the Show on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2011 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. -- 6:00 p.m. on Jan. 27-28; and 8:30 a.m. -- 5:00 p.m. on Jan. 29. For more information, visit www.pgashow.com.

About Cobra/PUMA Golf

COBRA-PUMA GOLF is a corporate division of PUMA North America and combines two strong brands that provide a full range of offerings to the golf industry. COBRA-PUMA GOLF is an inclusive company for golfers of all abilities, attitudes and styles who enjoy the game. The portfolio includes Cobra Golf's high performance drivers, fairways, hybrids and irons, as well as PUMA Golf's sport and lifestyle footwear, apparel and accessories for both men and women. Fusing performance and style, COBRA-PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA-PUMA GOLF is a part of PUMA AG, one of the world's leading sport lifestyle companies that designs and develops footwear, apparel and accessories. For more information, visit golf.puma.com and cobragolf.com.