The next wave

A wide variety of game-changing new golf equipment by golf's top manufacturers will be tested for the first time during a plethora of indoor and outdoor demonstration events in conjunction with the PGA Merchandise Show.

PALM BEACH GARDENS, Fla. – A multitude of new golf equipment, that manufacturers are calling “game-changing,” will be introduced and tested for the first time at this month’s PGA Merchandise Show, January 26-29, in Orlando, Fla.  The PGA Merchandise Show Outdoor and Indoor Demo Days, the world’s largest professional golf equipment testing events, annually provide influential PGA Professionals and golf retailers with an exclusive preview and personal hands-on testing opportunity to determine the hottest equipment and accessories that will help drive golf retail sales in the upcoming season.

Market leaders such as Adams Golf, Bridgestone, Callaway Golf, Cleveland Golf/Srixon, Cobra, Mizuno, Nike Golf, PING, TaylorMade Golf, Titleist, Tour Edge, Wilson and more count on the product-testing at the PGA Merchandise Show Outdoor & Indoor Demo Days to showcase the attributes of their newest equipment lines.

9th Annual PGA Merchandise Show Outdoor Demo Day, Jan. 26
On Wednesday, Jan. 26, the 9th Annual PGA Merchandise Show Outdoor Demo Day, exclusive to PGA Professionals, invited VIP retailers and media, will feature nearly 90 top golf equipment, training aids, performance wear and golf accessory companies within 200+ hitting bays, practice greens, a New Product Preview area and the vendor village of the 42-acre practice facility of Orange County National Golf Center and Lodge (OCN) in Winter Garden, Fla. 

Thousands of PGA Professionals, invited VIP retailers and media traditionally attend the Outdoor Demo Day’s packed schedule of manufacturer special events and demonstrations, plus PGA Tour and LPGA player appearances.  The PGA Merchandise Show Outdoor Demo Day is open exclusively to PGA Professionals and media from 9:00 a.m. to noon with invited VIP retailers joining the event until closing at 5:00 p.m.  Special events details will be updated regularly at

Shuttles will run from Orange County Convention Center (OCCC) to OCN every 20 minutes beginning at 8:00 a.m. through 5:00 p.m.  Shuttle transportation is strongly encouraged as parking is restricted. Vehicles without a parking pass will be directed to the auxiliary parking lot located 1/2 mile away from Orange County National Golf Center with continuous shuttle service throughout the day to OCN. The last shuttle buses departing OCN for the parking field and OCCC will be at 6:00 p.m.

The PGA Merchandise Show Outdoor Demo Day is presented by PGA Golf Exhibitions and PGA Magazine and sponsored by Aldila.  Page & Tuttle is the apparel sponsor; Pukka Headwear is the hat sponsor, Excel Golf is the official tee sponsor; Hirzl is the glove sponsor; and Bushnell is providing attendees with water bottles.

PGA Professionals will receive four MSR credits for participating in this event.  For a detailed list of participating companies, visit

PGA Merchandise Show Indoor Demo Days at the ETC, Jan. 27-29  

The PGA Merchandise Show Indoor Demo Days at the Equipment Test Center, located right on the Show floor, is the country’s largest indoor golf range and open to all of the more than 40,000 attendees each Show day, January 27-29.  The scalloped layout of some 47 hitting bays, a putting green and a PGA Short Game Challenge Area provide hands-on testing of the newest equipment and the latest advances in technology and design from leading golf manufacturers.  More than 250,000 golf balls were hit at the ETC last year. 

Within the ETC, PGA Professionals will once again have the opportunity for bragging rights among their peers by testing their chipping and putting skills in the PGA Section Short Game Challenge right on the Show floor. Each PGA Professional and PGA apprentice competitor will be allowed two putts and two chips with the total distance of all putts and chips used to determine each day's final results. Prize money will be paid to the winning PGA Sections on a daily basis.  The PGA Section Short Game Challenge is supported by PGA partners Callaway Golf, PING and Titleist.

Range Servant is the official ball dispenser and ball bucket provider, while Easy Picker and Fiberbuilt join Range Servant as are the Equipment Test Center mat sponsors.  Easy Picker is also the official picker sponsor; Eagle One is the official dividers sponsor; is the official tee sponsor; and Players Turf is the official turf provider. 

About the PGA Merchandise Show
The 2011 PGA Merchandise Show, held January 27-29, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 58th annual global summit for the business of golf.

The PGA Merchandise Show Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 26, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game.