A Learning Experience

For the first time, the biennial PGA Teaching & Coaching Summit, which brings together the PGA's top golf instructors to share teaching philosophies and technologies, will be held in conjunction with the PGA Merchandise Show.


Once again, the 2010 PGA Teaching & Coaching Summit will include the popular USA Today Golf Tips Hotline, where golfers can get expert free instruction from PGA Professionals. (The PGA of America)

PALM BEACH GARDENS, Fla. -- The PGA of America and PGA Worldwide Golf Exhibitions have announced the addition of the PGA Teaching & Coaching Summit and several new business building platforms to the schedule of the 58th PGA Merchandise Show in Orlando.

More than 40,000 PGA Professionals, retailers and business leaders from around the world will be able to access over 1,000 new and emerging golf companies and learn from a multitude of business programs designed to move the business of golf forward in 2011. Product sourcing, vendor merchandising programs, equipment testing, education seminars, up to 46 MSR credit opportunities, industry presentations, professional networking and industry recognition programs will fill a busy calendar of events at golf's annual global marketplace.

Among the new programs: the addition of the PGA Teaching & Coaching Summit to Show Week (Jan. 24-25); four unique "new product discovery areas;" a new Fashion Showcase Gallery and stage; a new golf travel pavilion; a new Show entrance featuring golf product and fashion previews; the "Inventors Spotlight" featuring undiscovered golf product inventions; new expert presenters and timely topics within the Education Conference of 65-plus seminars; and a new user-friendly website at to offer a resource of show-specific and year-round professional business tools. Additionally, special consideration has been given to offering up to 46 education, service and meeting MSR credit opportunities for PGA members during PGA Merchandise Show week to meet the requirements of The PGA of America MSR Credit cycle ending June 2011.

"The combined business resources available to PGA Professionals and industry leaders during the PGA Merchandise Show offer tremendous value year in and year out, " said Allen Wronowski, president of The PGA of America and PGA director of golf at Hillendale Country Club in Phoenix, Md. "The new and returning programs at the 2011 PGA Merchandise Show will help us all enhance our businesses from grassroots applications at golf facilities through global initiatives to grow the game."

"Each year we introduce new programs and enhance returning programs based on feedback from attendees and exhibitors," said PGA Golf Exhibitions Senior Vice President and General Manager Ed Several. "The PGA Merchandise Show traditionally serves as a catalyst for business in the new year and we are pleased to offer these new and improved programs for the industry to connect, learn and move their business forward in 2011."

The 2011 PGA Merchandise Show will include:

(Details will be updated regularly in ongoing announcements and at

-- Some 1,000 Top Golf Companies & Brands: All Under One Roof

From all of the top market leaders to emerging companies on the cusp of discovery, the 2011 PGA Merchandise Show floor will provide the stage for every golf merchandise and service category to share their product attributes with influential retailers who will bring back a custom product mix to their customers.

-- Outdoor & Indoor Demo Days: Largest PGA Professional Equipment Testing in the World

-- Outdoor Demo Day features more than 90 top golf companies within 100+ hitting bays, practice greens and the vendor village of the 42-acre practice facility of Orange County National Golf Center.

Wednesday, January 26

-- 9:00 a.m.-12:00 p.m.: PGA Professionals & Media Only

-- 12:00 p.m.-5:00 p.m.: PGA Professionals, Media & Invited Retailers

-- Indoor Demo Days features a scalloped design with 47 hitting bays, two putting greens and a practice pitching area for personally testing the latest products right on the Show floor, January 27-29.

-- New: Multiple New Product Discovery Areas

-- Four New Product Discovery Areas are planned for 2011 to help buyers conveniently uncover the latest trends, products and technology impacting the game.

-- Grand Lobby: A new Show entrance featuring exclusive golf product and fashion previews.

-- Fashion Showcase: New Product Center dedicated to new apparel and fashion accessories.

-- Products & Services: Golf accessories; instruction; training aids; facility operations; and technology take the spotlight in this dedicated New Product Center in middle of the Show hall.

-- Product Preview at Outdoor Demo Day: New equipment, training aids, apparel and golf accessories available for preview and testing in a central location.

-- Multiple Specialty Exhibitor Pavilions

-- Golf Destinations & Travel

-- Teaching, Training Aids & Instruction

-- Fitness & Wellness

-- New Exhibitor

-- Inventors' Spotlight

-- PGA Sponsors & Licensees

-- Education Seminars & Pro-to-Pro Best Practices

-- More than 65 seminars presented by the industry's foremost experts in instruction, management, retail and, business categories such as social media, new technology and environmental issues that are influencing the business of the game.

-- With the multitude of education seminars and PGA Professional programs at the 2011 PGA Merchandise Show, plus the addition of the PGA Teaching & Coaching Summit to Show Week, up to 46 MSR Credits are available to PGA Members for the current MSR Credit Cycle ending in June 2011.

-- Participate in Pro-to-Pro best practice sharing forums in merchandising, teaching, management and more -- all designed to provide golf professionals with peer-proven ideas that give them the edge to be the best experts in the game and business of golf.

-- Education Registration: Cost incentive prior to December 15: Full Conference PGA Members: $350; Full Conference Non-PGA: $450; Single Day Pass: $275. After December 15: Full Conference PGA Members: $395; Full Conference Non-PGA: $495; Single Day Pass: $295. Register at

-- PGA Forum Keynote Presentations & the Return of the Fashion Stage

-- The PGA Equipment Forum stage will feature the industry's most pressing topics and initiatives, plus additional presentations on new equipment introductions, women's golf initiatives, golf employment, teaching best practices, merchandising ideas and more.

-- The PGA Fashion Showcase Gallery offers a dynamic setting to uncover the latest trends in golf fashion and hear directly from designers influencing golf retail. The PGA Fashion Showcase Gallery will feature a New Product Center dedicated entirely to apparel and fashion accessories; daily fashion events on the Fashion Showcase stage and a lounge for networking among buyers.

-- Industry Special Events & Networking

-- PGA Teaching & Coaching Summit

The PGA Teaching & Coaching Summit will become the first event to kick off a busy week at the 58th PGA Merchandise Show. Carrying the theme, "Getting Results," the Summit will be conducted Monday, January 24 and Tuesday, January 25, and hosted by The Faldo Institute in Orlando, which is approximately three miles from the show venue, the Orange County Convention Center.

-- AGM Product Preview, Wednesday, January 26th, OCCC

On the eve of the Show opening, the Association of Golf Merchandisers will host the 5th Annual Product Preview & Buyers' Reception featuring a product preview by AGM vendor partners, an industry reception and the presentation of the AGM's Front Nine Awards.

-- PGA Awards Night, Thursday, January 27th, OCCC

The PGA of America presents their most prestigious national awards at PGA Awards Night including the PGA Professional of the Year, the Ernie Sabayrac Award, PGA Merchandisers of the Year, plus additional national award winners.

-- Industry Concert presented by Elations, Friday, January 28th

Details announced soon on the returning rock concert -- free to all Show attendees.

Industry professionals may register for free in advance of the Show, take advantage of early travel discounts and find detailed event information at

About the PGA Merchandise Show

Since its inception in 1954, the PGA Merchandise Show has become the world's most influential golf trade show and the global summit for the business of golf. In January 2011, the PGA Merchandise Show will once again welcome more than 40,000 industry professionals from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game. For more information and to register, visit

The PGA Merchandise Show in Orlando and the PGA Fall Expo in Las Vegas are organized in partnership with The PGA of America.