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    Video: High tech for low scores

    From larger-than-life simulators to teeny-tiny devices that provide detailed feedback on your swing, technology is transforming almost every aspect of the way we play golf. Check out the latest in our special video feature. Watch video ...

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    Video: Fairway fashions

    The latest golf apparel for men and women range from classic to cutting edge, but share major advances in keeping players comfortable while still expressing their individuality and personality. Find out more in our special video feature. Watch video ...

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    Photo:John Holmes.PGA.com
    Video: Equipment round-up

    If one thing is certain in golf, it's that the equipment gets better every year. This year is no exception, as companies large and small again have created clubs that can dramatically improve your game. Check out the latest in our special video overview. Watch video ...

    /video/features/2012/01/26/PGA_THURS_CLUBS.m4v.pga Video: Equipment round-up
    Photo:John Holmes/PGA.com
    Video: A great day for golf

    Demo Day is a unique day for the equipment companies, which unveil their latest creations to the entire golf industry. It's even more fun for the attendees who get a rare chance to evaluate the gear that golfers everywhere want to put in their bags. Watch video ...

    /video/features/2012/01/25/PGA_DEMO_DAY_RECAP_FINAL.m4v.pga Video: A great day for golf
    Photo:Montana Pritchard/The PGA of America
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    In Other News

    Saturday Buzz from the Show floor

    All the terrific products we saw over the last three jam-packed days began to blur in our minds as the Show wound down. But some things great and small still managed to break out of the crowd and into our consciousness.

    Photo Gallery: Saturday

    Saturday was closing day at the PGA Merchandise Show, but there was still plenty of action on the Show floor as vendors finalized sales and the PGA Forum Stage again hosted a number of enlightening programs.

    The place to be? There were plenty of them!

    While most people at the PGA Merchandise Show were focused on the, you know, merchandise, John Kim considered the big picture. After three days of looking at the booths holding all that great golf gear, he picks his six favorites.

    Photo Gallery: Friday

    The second day of the PGA Merchandise Show was just as busy as the first as golf's movers and shakers flocked to the Show floor to see the latest products, celebrate a distinguished champion and learn about the game's future.

    Friday Buzz from the Show floor

    With more than 1,000 companies vying for attention, it's impossible to take it all in. As we walked the aisles on Friday, we couldn't help but noticing a handful of products and companies standing out from the crowd.

    Making the PGA Show a feel-good event

    With more than a million square feet to cover, the 40,000 attendees here this week are using more energy, strength and stamina than many are prepared for. So, says John Kim, the demand for quick refresher massages is bigger than ever.

    Photo Gallery: PGA of America Awards Ceremony

    PGA Professionals and the golf industry's leaders came together Thursday night for one of the year's true highlights – honoring the winners of the annual PGA of America Awards in a special celebration.

    Thursday Buzz from the Show floor

    More than 1,000 companies from all corners of the industry have set up shop at the PGA Merchandise Show, so we're walking the miles of aisles to find the people, equipment, apparel and accessories generating the most buzz on the Show floor.

    Back to the future on the coattails of the King

    Arnold Palmer never went out of style, and now the clothes he wore during his glory years have inspired a new clothing line. A little retro and a little forward-looking, says John Kim, Arnie Wear is the coolest clothing line on display this week.

    Photo Gallery: Thursday

    The PGA Merchandise Show got off to a roaring start Thursday as more than 40,000 PGA Professionals, manufacturing executives, retailers and industry leaders converged on the Orange County Convention Center.

    Photo Gallery: Demo Day

    The PGA Merchandise Show started with a bang -- and a thwock and a whack -- on Wednesday as thousands of PGA Professionals and other members of the golf industry tried out the latest in clubs, balls and training aids.

    Photo Gallery: Driver Guide

    Who wants to hit the ball farther? Pretty much everybody does, and we spotlight a plethora of exciting new drivers from Adams and Cobra to Ping and TaylorMade designed to provide maximum distance off the tee.

    Photo Gallery: Putter Guide

    The secret to golf is getting the ball in the hole. That task should be easier than ever, thanks to many of the amazing new putters from Nike, Odyssey, TaylorMade, Yes! Golf and others on display this week in Orlando.

    PGA, Cartoon Network to debut new junior apparel product line

    The PGA of America and Turner Broadcasting's Cartoon Network Enterprises, the licensing and merchandising arm for the children's television network, have announced the launch of the PGA Authentic Jr. line of licensed products, which will debut at retailers this May.