Fact Sheet


The 2012 PGA Merchandise Show will showcase nearly 1,000 leading golf companies and brands in the Orange County Convention Center in Orlando. (Getty Images)

The World's Largest Gathering of Golf Industry Professionals:

-- Nearly 10 miles of show aisles.
-- 1 million square feet of interactive exhibit, product demonstration and industry presentation space.
-- More than 40,000 influential PGA Professionals, manufacturing executives, VIP retailers, industry leaders & top decision-makers
-- And, one week to discover, learn, resource, and drive the golf business into the 2012 season.

The 59th PGA Merchandise Show Week is steeped in tradition but overflowing with innovation. All of golf's top influencers and market leaders are in one place, plus more than 200 companies new to the Show. Product presentations from nearly 1,000 leading golf companies and brands to comparison shop and bring back the best merchandise assortment for golf-savvy consumers. The week of the PGA Merchandise Show has evolved into the ideal environment to advance careers and business through unique instruction, equipment testing and merchandising programs. Built by The PGA of America, the Association's most successful members and the industry's foremost experts on the business of the game, the 2012 PGA Merchandise Show is THE global platform that industry leaders, top manufacturers, PGA Professionals and golf organizations utilize to grow the business, participation and interest in golf.

95th PGA Annual Meeting, Jan. 23 & 24 --
Some four hundred PGA Professionals, representing 41 nationwide Sections, are anticipated to gather in Orlando to elect new representatives, discuss changing trends in the golf industry and examine how PGA Professionals can be best prepared to grow the game.

Outdoor Demo Day, Jan. 25 --
Open exclusively to PGA Professionals and invited retailers, Outdoor Demo Day features nearly 90 top golf companies within 200+ hitting bays, practice greens and the vendor village of the 42-acre Orange County National Golf Center.

AGM Product Preview & Buyers' Reception, Jan. 25 --
On the eve of the Show opening, the Association of Golf Merchandisers hosts the 5th Annual Product Preview & Buyers' Reception at the Orange County Convention Center.

Product Presentations -- Nearly 1,000 top golf companies and brands within nearly 1 million gross square feet of interactive exhibit, demonstration and presentation space create the world's largest business-to-business golf event.

Indoor Demo Days at the ETC --
This massive indoor driving range features a scalloped design with 46 hitting bays, two putting greens, a practice pitching area and a full schedule of demonstrations and clinics. Attendees hit more than 250,000 balls at the ETC last year!

PGA Equipment Forum Stage --
The PGA Equipment Forum stage will feature the industry's most pressing topics and initiatives, plus additional presentations on new equipment introductions, women's golf initiatives, golf employment, teaching best practices, merchandising ideas and more.

New Golf Business Solutions Pavilion --
The PGA Show's newest pavilion addresses significant issues golf facilities face today -- maintaining and growing club membership, increasing operational revenues and promoting operational efficiencies. Attendees will be able to view products and speak with companies that provide efficiencies for facilities and expand the value offered to customers.

PGA Fashion Gallery --
The PGA Fashion Gallery returns with a main stage for fashion and industry presentations, plus a new Apparel New Product Center.

Education Conference -- More than 65 seminars are presented by the industry's foremost experts in instruction, management, retail and, now, business categories such as social media, new technology and environmental issues. An estimated 40 MSR credits will be available to PGA Members during Show week.

Career Fair -- Workshops to attract, retain and motivate employees; PGA Apprentice and Member access to career counselors; industry professional access to industry employment recruiters; job posting boards and more.

PGA Best Practices --
Best practices sessions in business, teaching, and merchandising will be offered to help PGA Professionals better market their services, improve facility revenue and grow the game.

PGA Awards Night -- The PGA of America presents their most prestigious national awards at PGA Awards Night, Jan. 26, at the OCCC. Award presentations include the PGA Professional of the Year and PGA Merchandisers of the Year among award winners.

Exhibitor Pavilions & New Product Zone --
Multiple specialty exhibitor pavilions allow attendees to easily locate products and services in one convenient setting. Also, the Inventor's Pavilion and New Product Zone provide premium presentations of the industry's top new products and inventions in settings right on the Show floor.

The PGA Merchandise Show, organized in partnership with The PGA of America, is a trade-only event. PGA Professionals, buyers, industry executives and media can register online, plus make hotel and travel reservations at or by calling 1-800-PGA-EXPO.