Davis Love III opened the 2013 PGA Merchandise Show in grand fashion.
2014 PGA Show to have Tuesday-Friday format
ORLANDO, Fla. -- The PGA Merchandise Show will embrace a new day schedule in 2014. Following feedback from exhibitors and attendees regarding shifting PGA Show days away from the weekend, the 2014 PGA Merchandise Show will run Tuesday through Friday, Jan. 21–24. The 2014 Show will tee off with the traditional Outdoor Demo Day at Orange County National Golf Center on Tuesday, Jan. 21 (rather than on Wednesday of PGA Show Week). The 2014 PGA Show continues at the Orange County Convention Center in Orlando on Wednesday through Friday, Jan. 22–24.
"With overwhelming support from exhibitors, PGA Professionals and golf industry members, we're pleased to announce this new day pattern for the PGA Merchandise Show after extensive research and following a course of due diligence with our partners in the industry and in Orlando," said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. "The new weekday dates of the PGA Show allow PGA Professionals to return to their facilities as needed and our attending industry members to return home for valuable weekend time spent with family and friends."
"The new Tuesday through Friday format will work much better for me because I can be back attending to business at my facility on the weekend," says Lawrence Auer, PGA director of golf and merchandising at Azalea City Golf Club in Mobile, Ala. "I know a lot of people in our profession were unable to stay for the final day of the Show on Saturday. But now that it will be ending on Friday, we can use the full three days to conduct business."
All 2013 PGA Merchandise Show attendees will receive details of the 2014 Show via mail, email and social media, and the day-pattern change will be promoted ambitiously at the annual PGA Expo in Las Vegas. The 2013 PGA Expo is scheduled for Aug. 20–21 at The Venetian Hotel and Casino during Fashion Week on the famous Las Vegas Strip. The 2013 Expo will begin on Monday evening, Aug. 19, with the traditional Demo Night at the Callaway Golf Center in Las Vegas.
On the international scene, two other major golf shows will address the global business of golf. The PGA Merchandise Show-China is scheduled for March 22-24 at the China National Convention Center in Beijing. The China Show, which is endorsed by the China Golf Association, PGA World Alliance and other leading associations, offers a cost-effective platform to showcase your latest products and services, get market updates, find new partners, and meet buyers and trade professionals including PGA Professionals, retail buyers and facility owners.
The PGA Merchandise Show-Asia, the sister show to the China Golf Show, is scheduled for Nov. 30-Dec. 2 in Shenzen, China. The Asia Show covers the fast-developing South China and Asian markets that are home to millions of golf enthusiasts.
