The PGA of America, Golf Channel, GAME GOLF, 2014 PGA Merchandise Show

Former U.S. Open champion Graeme McDowell, shown here during the product release news conference Wednesday, has been using and testing GAME GOLF for the past two years.

PGA of America, Golf Channel partner on new GAME GOLF on-course golf data device

This new, game-changing technology captures real on-course golf data to make golf more fun and interactive, allowing golfers to "compete" virtually both on and off the course, independent of location, with friends worldwide.

ORLANDO, FL - (January 22, 2014) - GAME GOLF today announced a joint partnership with the PGA of America and Golf Channel, two of the most influential forces in all of golf, to revolutionize the way golfers play, compete, socialize and improve their game.  GAME GOLF, a wearable device and integrated software platform which tracks and displays rounds of golf in a dynamic, socially driven interface, officially launched the product's availability to consumers and retailers at the 61st PGA Merchandise Show. 

Through this partnership, the PGA of America will provide broad outreach of GAME GOLF's engaging, social-centric, and universal appeal among its channels of business influence.  GAME GOLF has the potential to serve as the next generation of teaching application for PGA Professionals.

GAME GOLF: Learn more about this exciting new product from Active Mind Technology

In tandem, Golf Channel will showcase GAME GOLF's game-changing product attributes, including on the network's instructional programming.  In addition, Golf Channel will leverage GAME GOLF's social media platforms to connect with viewers.

"GAME GOLF will revolutionize the game by changing the way we socialize about golf and reveal how we are actually playing the game," said John McGuire, CEO of GAME GOLF. "Much like the introduction of plastic cleats changed the culture of the game, we are doing the same by making golf more social and bringing a golfer's data to life."

GAME GOLF utilizes sensors on each club and a tag-and-go wearable device sensor on the player's belt. Vital performance data is synced to the cloud from the device and viewable on GAME GOLF's website ( within a player's profile or on the player's mobile device.  From there, a player can view a dynamic interface displaying each shot and round data such as club selection, fairways hit, greens in regulation and distance, in addition to other stats and trends important to the player. 

In addition to enabling golfers to view their game, GAME GOLF features a social media hub where players can share their round, compare it to others, and virtually compete with friends or colleagues across the country and around the world.

Among the PGA Tour professionals working with GAME GOLF to develop the product are 2010 U.S. Open champion Graeme McDowell, Lee Westwood and, most recently, 2003 U.S. Open champion Jim Furyk.  McDowell has been testing and providing feedback on the product for the last two years.

"The PGA of America is utilizing technology to grow the sport, make it more accessible and, ultimately, bring people closer to the game," said Pete Bevacqua, CEO of the PGA of America. "The technology GAME GOLF has developed will not only make the game more enjoyable, but can be a tremendous asset to our PGA of America members as it relates to training and instruction.  As the playing of sports and the use of data to measure oneself continue to converge, GAME GOLF provides a unique opportunity to harness that data in a fun and manageable way for the benefit of players of all skill levels."

Golf Channel President Mike McCarley said, "Golf Channel is committed to growing the game with progressive partners like GAME GOLF and the PGA of America, who share our belief that making the game more engaging and more enjoyable will encourage more people to play more often. GAME GOLF provides an innovative approach that not only brings players closer to the game, but also encourages social engagement, both of which have been tenets of Golf Channel's growth in recent years."

Famed Swiss designer Yves Behar, CEO of fuseproject, designed GAME GOLF to deliver a 21st century experience to the game of golf.  Behar is the designer behind some of the most iconic technology product designs including One Laptop per Child computer, Jawbone wireless devices, the Up fitness band, and the Ouya game player.

"We wanted to utilize wearable technology to create a user experience that went beyond numeric data with engaging visualizations of their game; encourage long-term emotional engagement; and give players the power to add photos and commentary to share their golf story in a more memorable way than just stats," said McGuire.  "GAME GOLF is simple and applies to any golfer whether they are a low handicap looking for ways to improve the game or compete with friends, or a high handicap looking to have fun."

GAME GOLF was nominated for three CES Innovations Design and Engineering Awards at this year's International Consumer Electronics Show.  GAME GOLF was recognized in the Gaming Hardware and Accessories, Health and Fitness, and Wearable Technologies categories.

GAME GOLF is available now at Visit the website for more information and to view a video featuring Graeme McDowell and Lee Westwood that showcases the product.

The development company behind GAME GOLF is Active Mind Technology, a privately held company that is pioneering the gamification of sport through its development of the GAME platform. Leading investors in Active Mind Technology, Inc. include Seagate Technology, Crosslink Capital, AME Cloud Ventures, Venture51, and other elite Silicon Valley-based investors.)