Specialty pavilions feature fitness, travel, more

Ken Zuzik and Matt Zuzik demonstrate their 'golf square,' which was named "Most Innovative Concept" in the Inventor's Pavilion.

Specialty pavilions feature fitness, travel, more

ORLANDO, Fla. -- From the new FIT to W.I.N. Pavilion, to the expanded Golf Travel Pavilion, New Product Zone, the Indoor Demo Days-Equipment Test Center, the International Clubmakers Guild Connection Center, and Inventor's Spotlight, to the Fashion Showcase & Networking Lounge and NGCOA Golf Business Solutions Pavilion, this week's PGA Merchandise Show features a one-stop specialty area on the Show floor for every segment of the golf industry.

The specialty pavilions make it convenient for PGA Show attendees to visit vendors and companies in similar sectors of the golf industry by grouping those "like" businesses in a common area on the Show floor.

The new FIT to W.I.N. Pavilion, sponsored by the Titleist Performance Institute, features a full schedule of presentations relating to wellness, instruction and nutrition while featuring some 60 vendors promoting products to enhance golf performance and the health benefits of the game. The pavilion, located on the PGA Show floor near the Equipment Test Center, features health and wellness experts on the Pavilion Stage daily, along with a variety of vendors showing off their latest in teaching and training aids, health, fitness nutrition and wellness products.

The FIT to W.I.N. interactive pavilion is a collaboration between Titleist Performance Institute (TPI) founders Dave Phillips, PGA, and Dr. Greg Rose, PGA Worldwide Golf Exhibitions and The PGA of America.

"Underscoring the trend of golf fitness as a growing segment within our industry, the FIT to W.I.N. pavilion has been well-received from the start by industry health and wellness experts and related vendors," said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several.

Added Phillips: "TPI is very excited to be part of the all-new FIT to W.I.N. pavilion here at the Show. The golf fitness industry is one of the fastest growing segments in golf today as more and more golfers are realizing the benefits of having an understanding of golf-specific fitness, nutrition and wellness."

Virtually every PGA Professional, golf retailer or industry leader attending the PGA Merchandise Show will take at least one golf trip in 2013. That has made the expanded Golf Travel Pavilion, located on the Show floor, a popular stop to research and book the latest national and international resort, golf facility and travel services.

Representatives from international golf destinations such as Scotland, Ireland, Wales, Mexico and Thailand are combining with the United States' top golf facilities to provide package golf tours for groups of all sizes. Special events at the Golf Travel Pavilion include the opportunity for PGA Show attendees to have their picture taken with the Ryder Cup each day from 11 a.m. to 3 p.m. in the Golf Tourism Scotland booth (1872), and to take part in a whisky tasting event accompanied by bagpipers from 3–4 p.m. Friday.

Many PGA Show attendees make the New Product Zone their first stop on the Show floor, since they can see everything that is new at the 2013 Show in all categories – equipment, apparel, accessories, teaching and training aids, and services – in a single setting.

The Indoor Demo Days-Equipment Test Center on the Show floor features the country's largest indoor driving range, with Show attendees able to test-drive the latest golf clubs and equipment from the world's leading brands.

The Inventor's Spotlight Pavilion on the Show floor, organized in partnership with the United Inventors Association (UIA) and InventionHome, is showcasing golf inventions – from golf teaching and training aids to new equipment and accessories – not yet available at retail.

UIA and InventionHome will award top inventors with one of three awards: Most Innovative Concept, Best Manufacturing Analysis, and the Pinnacle Award for the broadest range of successful development efforts. Judging will be conducted by UIA and InventionHome experts.

The new Apparel Buyers Lounge, located in the Apparel Hall, features displays of the latest apparel designs from the biggest brands in golf and leisure apparel. Many new apparel accessory companies are also showing off their new designs at the lounge.

The International Clubmakers Guild is hosting the "ICG Connection Center" on the Show floor to afford attendees the opportunity to meet with vendors dedicated to the clubmaking profession, attend continuing education seminars, network with golf industry professionals, and participate in the ICG annual membership meeting.

The National Golf Course Owners Association Golf Business Solutions Pavilion focuses on facility management and revenue maximization.