Top apparel brands offer new tech fabrics, colors
ORLANDO, Fla. -- Lighter weights, expanded layering items, bright colorations and advanced tech fabrics continue to trend in golf apparel for fall 2013, characterizing the offerings from some of the industry's leading manufacturers.
One example is FJ Apparel, whose summer/fall collection is a study in several of these market directions, featuring colors like Lime Green, Deep Purple and Rust Orange, while premiering a whole new outerwear range, including the DryJoys Premiere "ultimate rain jacket" with zip-out heated vest and the DryJoys Tour XP (Xtreme Performance).
A visit to Cutter & Buck's booth (pictured) shows a line that merges polished, casual styling with a broad range of lightweight, breathable, quick drying pieces. Groups include Faceted, with a palette of Tourmaline (vibrant green), Moonstone (saturated aqua) and Baryl (coral) in sharp cut silhouettes, and Vancouver Island, highlighted by clean color blocking, bold contrast details, traditional patterns and a modern varsity sport-styled overknit. At the same time, sister company Dunning Golf focuses on its innovative base layering system, which uses the "perfect weight" merino wool that will regulate body temperature in any weather, according to the company.
"Layering is an important trend for us, particularly in the fall," said George Kahrhoff, PGA head professional at The Country Club of Castle Pines in Castle Rock, Colo. "I notice golfers pulling layers off as the day goes on."
Antigua is also concentrating on light outerwear, introducing two new short sleeve "hybrid pullovers" that bridge the gap between a shirt and a windshirt, while Ahead offers new thermal regulation pieces like the half-zip pullover mock offered in three shades of heather with rich hues of Marine (deep blue), Platinum (grey) and Ruby (deep red) – part of a full thermal layering system. On the Kate Lord side, the company introduces a new heather pullover in rich shades like Wisteria (lilac), Charcoal (gray), Azul (turquoise), and Pacific (blue), while the PGA Authentic portion of the line offers a gingham woven in three colorways – Links (green), Tuscan (red) and Navy.
The three companies of Summit Brands are also well represented here at the Show, with EP Pro concentrating on details such as logo buttons and ruffle ribbon trims. The company is also launching EP Sport, which addresses a youthful minded, sporty, active, athletic, cross-functional customer. Fairway & Greene introduces colors and fabrics inspired by the great golfers of the Bobby Jones era and highlighted by a new stretch woven shirt that moves with the golfer. Finally, Zero Restriction is introducing the Zero Layering System to transfer moisture away from the skin and features the "Revolutionary Shoulder" for maximum lift and movement.