Top equipment brands launch new product lines

ORLANDO, Fla. -- An all-star lineup of golf's leading equipment companies is introducing a variety of new products at the 60th PGA Merchandise Show today through Saturday. Callaway, Titleist, TaylorMade, Ping, Cobra, Nike and Bridgestone are joined by Mizuno, Yonex, Wilson, Adams, Cleveland, Tour Edge, PrideSports, Winn Grips, U.S. Kids and Innovex (Rife) in using the 2013 PGA Show as a launching pad for innovative equipment that is expected to become the buzz of the golf industry.

From drivers, fairway woods and hybrids to irons, wedges and putters, the biggest brands in golf are inviting PGA Merchandise Show attendees to "test drive" and place orders for new releases in virtually every equipment category for 2013.

For the 30th consecutive year, Callaway Golf is utilizing the PGA Show Outdoor Demo Day (held yesterday), the Indoor Equipment Test Center on the Show floor, and its large booth to unveil its new equipment line. For 2013, that means Callaway's RAZR Fit Xtreme driver and its X Hot woods and irons. The latest putter innovations from Odyssey are also part of the Callaway product launches for 2013.

"At Callaway, we are enthusiastic to showcase the performance of our bold, new 2013 product line," said Glenn Hickey, Callaway's vice president of American sales. "The Show is an important time for us to share ideas for the year ahead and strengthen connections."

Titleist is continuing its ambitious presence at the 2013 Show by exhibiting innovative products across several categories with Acushnet partner FootJoy. The Titleist Experience, which offers a preview of Titleist's complete 2013 lines, tees off the Show this morning at 9 in the Linda W. Chapin Theater.

Titleist provided testing opportunities at the PGA Show Outdoor Demo Day yesterday and is inviting Show attendees to test its new 913D2 and 913 D3 drivers, its 913Fd fairway metals and hybrids, the Titleist AP1 and AP2 irons, and its vast selection of Titleist Vokey Design wedges at the Indoor Equipment Test Center daily. The new 2013 Titleist Pro V1 and Pro V1x balls are also being introduced.

"Every year, the PGA Merchandise Show presents a special opportunity for us to connect with our dedicated staff members and golf shop partners, and continue to strengthen those relationships," said Peter Broome, Titleist's vice president of business development and partnerships.

TaylorMade Golf is launching new products across all categories of its TaylorMade, adidas, Ashworth and Adams brands from its expansive multi-brand "clubhouse" exhibit space on the Show floor. With the purchase of Adams Golf and its record sales year in 2012 with the launch of the RocketBallz franchise, TaylorMade is turning heads again with the introduction of its new R1 adjustable driver; its new RocketBallz Stage 2 driver and fairway woods; its new RocketBladez Max irons, and its new Penta "Lethal" five-piece, multi-layer golf ball.

"The PGA Show continues to be a place and a moment in time for our company to excite the golf industry and set the tone for the year," explained TaylorMade-adidas President and CEO Mark King.

Ping is launching its new G25 line of drivers, fairway woods, hybrids and irons, while showcasing its state-of-the-art fitting technologies and software, and providing product demonstrations from its booth on the Show floor. The company will also host a presentation on the PGA Forum Stage on Friday at 2 p.m.

"The PGA Merchandise Show provides Ping with numerous opportunities to continue to share our unique story with the golf industry," said John Solheim, Ping chairman & CEO. "From demonstrating our unwavering approach to engineering the highest performing products for golfers of all abilities to offering PGA Professionals the fitting tools and customer support that allows them to service their customers like no other company, we find great value in the week."

In addition to also appearing at Demo Day, Ping began Show Week 2013 by serving as the exclusive golf equipment company sponsor of the sixth annual PGA Merchandiser of the Year Conference at the Omni Orlando Resort at ChampionsGate.

Cobra Puma Golf made a big splash at Demo Day yesterday with its Cobra-Puma Golf Experience, replete with games, social area, refreshments and six launch monitors to allow attendees to test-drive the new Amp Cell line with My Fly technology, Baffler hybrid irons and all the latest Cobra equipment. Cobra is celebrating its 40th anniversary with original founder Tom Crow in its two-story booth, along with an all-star lineup of Cobra-Puma athletes taking part in competitions and signing autographs.

"The PGA Merchandise Show is an instrumental platform for us to share the excitement over our game-changing 2013 line of equipment, footwear, apparel and accessories with PGA Professionals, merchandisers and buyers from around the world," said Bob Philion, president of Cobra Puma Golf.

Nike Golf began its expanded presence at the Show during PGA Show Outdoor Demo Day, where PGA Professionals and industry leaders tested Nike's new VR_S Covert line of drivers, fairway metals, hybrids and irons. Nike also has a large booth on the heart of the Show floor and has its equipment available for testing at the Indoor Demo Days at the Equipment Test Center.