Trump and Sorenstam to join industry leaders for State of the Industry Panel at PGA Show

PALM BEACH GARDENS, Fla. – Famed entrepreneur and golf course developer Donald Trump and PGA/LPGA Professional Annika Sorenstam, the 2013 PGA First Lady of Golf, will join PGA of America President Ted Bishop, former USGA Executive Director David Fay, Golf Channel President Mike McCarley and TaylorMade-adidas Golf Chief Executive Officer Mark King for a State of the Industry panel on Jan. 22 at the 61st PGA Merchandise Show.

The industry panel will conclude with a question-and-answer session for attending PGA Professionals and industry executives who make the annual pilgrimage from nearly 80 countries for the global gathering to open their new season for the business of golf.

The schedule of presentations on the PGA Forum Stage is diverse and will include programs focusing on: 
•Attracting Millennials to golf 
•Fostering a women-friendly golf environment 
•Improving golf customer service 
•Growing PGA Junior League Golf 
•Sharing Best Practices of golf’s top teachers

Further presentations will be made by leading golf manufacturers, including Cobra Puma Golf, Ping, TaylorMade-adidas Golf, Callaway Golf, U.S. Kids Golf, Golf Digest and Golf Channel.

“The 2014 schedule of presentations on the PGA Forum Stage presentation is rich with compelling content by our industry’s foremost experts in their fields,” said Ted Bishop, 38th president of the PGA of America. “We’re pleased that so many golf leaders, award-winning PGA Professionals and industry influencers are utilizing the PGA Forum Stage at the PGA Merchandise Show to address, discuss and move forward the business of golf during our industry’s first major golf business event on the 2014 calendar.” 

Organized by the PGA of America, the PGA Forum Stage was introduced in 2007 to provide the game’s leaders with an unprecedented opportunity to reach the more than 40,000 attending international industry professionals with pressing matters impacting the business of golf. Those in attendance will roam the Orange County Convention Center’s Show floor with more than 1,000 exhibiting companies and brands displaying a wide range of products and services.

2014 PGA Merchandise Show PGA Forum Stage Schedule

Wednesday, Jan. 22   

9:30 a.m.         GAME GOLF Partnership Announcement, presented by the PGA of America
•Featuring PGA CEO Pete Bevacqua, PGA Tour Professional Graeme McDowell, and GAME GOLF CEO John McGuire

10:30 a.m.       State of the Industry Panel Discussion, presented by the PGA of America 
•Featuring PGA President Ted Bishop, famed Golf Course Developer Donald Trump, USGA Former Executive Director David Fay, Golf Channel President Mike McCarley, and TaylorMade CEO Mark King. Moderator: Golf Channel’s Damon Hack

11:30 a.m.       TaylorMade Golf Presentation: “Future of Distance”
•Featuring TaylorMade Golf Vice President Sean Toulon & past PGA Teacher of the Year Hank Haney

12:30 p.m.       “Creating and Fostering a Women-Friendly Environment,” presented by Callaway Golf 
•Featuring panelists Ernie Ruiz, PGA; Maria Erickson, Arthur Little and Jan BelJan. Moderator: Debbie Waitkus, President, Golf For Cause 

3:00 p.m.         Cobra Puma Featured Program 
•Featuring Cobra Puma CEO Bob Philion, Cobra Puma athletes and Golf Channel’s Holly Sonders

4:30 p.m.         AGM Platinum Awards Presentation 
•The annual AGM Platinum Awards, presented by the Association of Golf Merchandisers, recognizes premier golf shops from the private, public, resort, and off-course sectors.

Thursday, Jan. 23

10:00 a.m.       Marketing, Retailing to Millennials, presented by Golf Digest 
•Featuring Ryan Kuehl of Under Armour, Harry Arnett of Callaway, Adrienne Cass of Trendy Golf, Chris Rosaasen of Travis Mathew, and Matt Corey of PGA Tour Superstore. Moderator: Ashley Mayo, Golf Digest editor.

11:00 a.m.       Managing a Customer-Centric Experience, presented by the PGA of America  
•Featuring Tim Scholler, SVP-Director and Shopper Experience at Erwin Penland. Moderator: Jennifer Mills

12:00 p.m.       Golf Channel: What’s Coming in 2014 
•Golf Channel President Mike McCarley presents new programing initiatives and shares sneak previews for 2014. Panelists Notah Begay, Steve Burkowski, Charlie Rymer and Holly Sonders discuss collegiate golf; and NBC’s Jimmy Roberts shares stories from his critically acclaimed series, “In Play with Jimmy Roberts.”

1:00 p.m.         PGA Teacher of the Year Presentation: Lou Guzzi, 2013 PGA Teacher of the Year 
•Featuring Lou Guzzi, PGA. Moderator: Michael Breed, PGA

2:00 p.m.         Ping Club Fitting Featured Presentation and Putting Competition 
•Featuring PGA Professionals Stan Utley and Todd Anderson; and PGA Tour Professional Chris DiMarco; moderated by Ping’s Pete Samuels; followed by the Ping “Distance Yourself Skills Challenge” Putting Finals.

3:00 p.m.         PGA Junior League Golf, presented by the PGA of America 
•Featuring PGA Professional panelists Rhonda Ferguson, Erika Larkin, Keith Miller and Chuck Scoggins; and New Jersey PGA Director of Operations Chris Hunt. Moderator: Bob Longmire.

4:30 p.m.         U.S. Kids Top 50 Kids Teachers Awards Presentation 
•U.S. Kids Golf annually recognizes 50 elite golf professionals who have focused their careers to developing youth golf in their communities and are known for their overall excellence and commitment to serving youth. Moderator: Jennifer Mills.

Friday, Jan. 24 

9:00 a.m.         “Teaching Millennials by Millennials,” presented by Golf Digest 
•Featuring PGA Professional panelists Trillium Sellers; Kevin Hinton; Justin Sheehan; and James Standhardt. Moderator: Max Adler, Golf Digest deputy editor

10:00 a.m.       PGA of America Section Teacher of the Year Presentation 
•Featuring panelists Eric Alpenfels – Carolinas; Mike Adams – New Jersey; Jared Isaacs South Florida; and Don Sargent – Northern Ohio. Moderator: Michael Breed, PGA