Golf companies close as wildfire rages in Carlsbad, Calif., area
Dave Cordero of TaylorMade via Twitter
Carlsbad, Calif., is well known as an American golf mecca – the home of big-time golf equipment companies like Callaway and TaylorMade, and top-notch resorts like La Costa and Aviara.
On Wednesday, though, the city and its environs began dealing with a major wildfire that began shortly before noon PT. One of about a half dozen separate fires burning in the greater San Diego area, this fire – which is being called the Poinsettia Fire – was exacerbated by a perfect storm of record drought, extreme heat, low humidity and heavy winds, and had burned about 400 acres by nightfall.
Approximately 15,000 homes and business have been evacuated – among them the TaylorMade complex, which also includes Ashworth and adidas Golf, along with the headquarters for such companies as Callaway, Odyssey, Cobra Puma Golf and the West Coast offices of Titleist, along with several smaller golf companies that together total several thousand employees.
Employees from several of those companies took to social media to pass along some unsettling photos of the fires but, thankfully, there had been no news reports of damage to any of the companies' buildings as of late Wednesday.
The Omni La Costa Resort – which for years hosted the PGA Tour's Match Play Championship, as well as several other big events – reported via social media that the flames got close to its property before changing direction. The resort remained open, offering discounted rates to people displaced by the fires.
Nearby, however, the Park Hyatt Aviara Resort – which hosted the LPGA Tour's Kia Classic in March and is one of the more scenic golf resorts in America – was closed and its staff and guests evacuated. There were reports of considerable destruction in the Aviara neighborhood, but no reports of damage to the resort itself as of late Wednesday.
Here are some Twitter posts showing the fires. Nicole Roberts works for SKLZ, while Chad Coleman works for Callaway: