When it comes to championship trophies -- most notably the Stanley Cup -- people want to celebrate by drinking out of it.
That's no different in golf with the coveted Claret Jug the winner receives for winning the Open Championship.
What is different in this case, however, is the choice of drink used by defending champion Phil Mickelson.
While we often hear "how many beers" can fit in a particular trophy (Michelle Wie tweeted Meg Mallon after winning the U.S. Women's Open to report that 21 1/2 beers fit in the trophy), Mickelson went a more sophisticated route.
And by "more sophisticated" we mean, outrageously expensive bottle of wine -- a $40,000 1990 Romanee-Conti to be precise.
You read that right -- a bottle of vino that cost as much as a really nice car.
"One of the things that I stressed is that we have to treat the claret jug with reverence and respect that it deserves and only put good stuff in it," Mickelson said with a laugh Monday, according to Golf Channel.
In an article that appeared in The Scotsman on Sunday, Mickelson expanded on the wine choice.
"I've loved having the Jug with me for the last 12 months," he said. "The people who know and love the game get a big kick out of it. They really appreciate what it means to hold such a famous trophy. And drink out of it. I only let them drink the good stuff of course. There's been nothing in there that is sub-par. But the best was a 1990 bottle of Romanee Conti wine. It wasn't on my dime thankfully. It costs about $40,000."
Living the good life indeed.