T.J. Auclair is a Senior Interactive Producer for PGA.com and has covered professional golf since 1998, traveling to over 60 major championships. You can follow him on Twitter, @tjauclair.
James Driscoll inks unique clothing deal for new season
PGA Tour golfer James Driscoll will be making a fashion statement on the fairways this season after signing a deal with TRENDYGOLF USA -- America's leading online retailer of designer golf-lifestyle apparel, footwear and accessories.
In most cases, touring pros either endorse a clothing company or their clothing is also a part of their respective equipment deals. For example, Nike equipment-sponsored players also wear Nike clothing and footwear.
That won't be the case for Driscoll, who will routinely be wearing different names.
As part of this relationship, the 36-year-old Boston native will carry a custom-made TRENDYGOLF staff bag in competition. Included in the program will be a diverse range of pieces from Aquascutum, Armani, Chervo, Colmar, Dunning, Elevee, Gabicci, Galvin Green, Golfino, Hugo Boss, J.Lindeberg and others.
“This relationship with James is a major step forward in how we communicate our belief that the way you dress definitely affects your game,” says Adrienne Cass, Managing Director of TRENDYGOLF USA. “He’s a fantastic player, has a very athletic build and will embody how trends should be worn by choosing outfits that properly fit his body type and the climate conditions.”
Driscoll will work with TRENDYGOLF on a weekly basis to choose outfits that best suit his look, mood and location. Aside from the arrangement being unique -- Driscoll wearing a different name regularly -- the deal is also unique because his looks will always be available for immediate purchase to fans on TrendyGolf.com.
“Getting to mix and match all the brands from day to day over the course of the season is going to be a really cool opportunity,” says Driscoll. “Essentially, TRENDYGOLF will be my personal stylist and help to make certain I have the same sense of confidence inside the ropes that I get off the course when I wear clothes that look great and fit well.”
Follow T.J. Auclair on Twitter, @tjauclair.