Mizuno wants you to play famously once again
Last year, Mizuno Golf offered fans of its incredible golf clubs the chance to experience the life of a PGA Tour star by participating in its "Play Famously" campaign. This year, the contest returns with the hope of giving one lucky amateur golfer the experience of a lifetime.
Twelve weekend hackers from across the country will (again) be rubbing elbows with the likes of Mizuno staff players Luke Donald, Charles Howell and Jonathan Byrd.
Sound like an amateur golfer's dream? If last year was any indication, it absolutely is.
Mizuno Golf’s Play Famously campaign was incredibly well received. It struck a nerve with its ability to unearth incredible stories of golf as a remedy; a solace that has helped individuals overcome significant life challenges, whether they be health-related, relationship-related or psychological.
What is the message this campaign seeks to convey? No one expects to throw a football like Peyton Manning or dunk a basketball like LeBron James. Likewise, average golfers know they’ll never hand in a scorecard as good as Luke Donald or Stacey Lewis. But even borderline duffers know that every so often they can hit a shot, or even play a hole, as well as Luke and Stacey. Golf is unique among sports because inside every golfer lurks a pro.
Mizuno decided to capitalize on this unique quality of golf. Last year the company gave average golfers the chance to “Play Famously” through a competition that rewarded 12 passionate high handicappers with a contract to become a member of Team JPX and receive the ultimate in pro-level treatment. To qualify, golfers had to submit a 500-word essay describing their passion for the game to the contest website, Playfamously.com. Mizuno saw nearly 6,000 golfers join the competition with a lucky 12 ultimately selected.
So this year, Mizuno is inviting average golfers to “Play Famously” once again. But instead of focusing only on their passion for game improvement, Mizuno is also focusing on "life improvement." Mizuno wants to celebrate "transformative" stories of how golf has helped, or is helping, individuals overcome significant life challenges. It's part and parcel to Mizuno's overall brand mission of "inspiring the true love of sports."
The sequel to Mizuno’s “Play Famously” launched in support of its new JPX EZ, the ultimate game-improvement iron, billed as the largest sweet spot in golf. It will also serve as an invitation for golfers to demo the irons and submit their stories about the transformative power of golf at work in their lives. Mizuno Golf announced the first members of Team JPX in February with two more added every month up to July 21.
All team members will receive their own custom set of Mizuno JPX– EZ irons, a custom Mizuno staff bag, Team JPX apparel, golf lessons from a professional instructor and the chance to compete in the JPX Invitational in September at the Country Club of the South in Atlanta.
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