TaylorMade makes Petco Park golf-ier
photo: TaylorMade Golf
TaylorMade Golf has long been noted for being aggressive and innovative in their marketing efforts. And their newest campaign of being "IER" has certainly drawn notice as being....well, edge-ier and funny-ier (at times). So getting this note from my friend Dave Cordero at TaylorMade as well as the photo above was not surprising but still a fun way to off Masters Week as well as baseball season.
"In 2011, TaylorMade pulled off one of the most creative in-stadium advertising features when it erected an 88-foot R11 foul pole at Petco Park in San Diego. The pole represented a three-year partnership with the Padres. In 2012, the pole changed from R11 graphics to the company's record selling RocketBallz 3-wood. In 2013, the final year of the contract, TaylorMade is taking its taking its partnership even further-IER. As you have seen in TV and print advertising, TaylorMade has been promoting its new RocketBallz Stage 2 as longer-IER than the original. So logically, TaylorMade is making Petco Park "Petco Park-IER."
" In-stadium takeovers when a Padres player hits a homerun (signage like Deep-IER, Yard-IER, Smashed-IER)
" A TaylorMade branded tape measure that will provide HR distance
" A TaylorMade swing simulator at every home game for fans to demo the product and compete in long drive competetions
" Giveaways of RBZ Stage 2 product during games
We are also swapping out last year's foul pole for the new RocketBallz Stage 2 3-wood and temporarily making it "foul pole-IER" (10-feet longer than the standard size of the foul pole). See attached image. This IER structure was built to celebrate the partnership and take "IER" to a fun/new level. It will not be displayed permanently throughout the season."
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