We've seen celebrities making announcements about their pregnancies on Instagram before. Look no further than Beyonce.
But this brought the creativity to a new level.
Dustin Johnson and fiancé Paulina Gretzky are pregnant with their second child, and took to Gretzky's Instagram page to announce the sex of the child.
But they didn't just come out and say it. While hanging out at the beach, a shirtless Dustin Johnson pulled out a driver and a "ball" that would explode into powder either colored pink or blue.
"We're about to find out what we're having," Gretzky says in the video, though I find it hard to believe they planned this video without the planning of which color powder to have in the ball. Regardless, it's still great.
Then Johnson launches a classic DJ drive, a real 350-plus bomb, and the ball explodes. Blue powder. Johnson holds his arms up as if he's won another major. "Another boy!"