Bridgestone Golf announced this morning that 79-time PGA Tour winner and 14-time major champion Tiger Woods has signed a multi-year agreement to exclusively play and promote its golf balls.
Woods, who spent 683 weeks as the top-ranked golfer in the world, will play the Bridgestone Tour B330-S ball after thoroughly testing it against competing models from all major brands.
"Finding the right golf ball is extremely important," Woods said in a press release. "It's an essential part of my equipment, and the Bridgestone B330-S ball is hands-down the best for my game. Controlling launch and trajectory is critical, and with this ball I feel I have total control to hit all shots accurately. I'm not just here to play -- I'm here to win, and the innovative breakthroughs of the Bridgestone B330-S ball can help me do that."
"No one spends more time perfecting their equipment than Tiger Woods, and no one holds their equipment to a higher standard," said Angel Ilagan, President and CEO of Bridgestone Golf. "His choice of Bridgestone sends a clear message that our golf balls are superior to all others."
As part of the partnership, Woods will be featured in digital, social, print and broadcast marketing globally as a Bridgestone Golf ambassador.
Woods will also support the popular Bridgestone ball-fitting program, which he believes can stimulate a new generation of golfers and increase enjoyment for all players.
"Bridgestone wants to make golf easier for everyone," said Woods. "Knowing that every golfer's game and swing is unique, it works to match each individual with the best ball for his or her game. If you're not switching to Bridgestone, you're missing out on better scores and a better experience."