After returning from a trip to the PGA Merchandise Show down in Orlando a couple of years back, PGA Professional Clayton Balch was back to his regular gig at Chelsea Piers in New York giving lessons.
While giving a lesson to his friend, Nik Bando, the student noticed some sweet new threads his teacher was wearing. Stuff from companies like Holderness & Bourne, Linksoul and Matte Grey – companies that Bando had never heard of, but thought looked sharp.
Balch explained that he had picked up the new apparel while he was at the Merchandise Show. He had some extras in Bando’s size and passed them along.
That’s when a light bulb lit up for Bando.
“I hate shopping,” Bando said. “Fitting rooms, waiting around. The whole process is terribly overwhelming and inconvenient. There had to be a better way. What about recommendations from Clayton, my PGA Professional? Unlike an employee at a traditional retail store, Clayton knew everything about me: my style, my size and color preferences. It was this personal relationship that helped Clayton make amazing product recommendations for me.”
That’s where “Bogeybox” was born.
Bando is the CEO and Balch is the COO of the on-demand clothing service where the duo essentially shops for you based on a bank of information you provide upon signing up. You tell them everything you like: size, fit, style, specific brands, etc.
From there, Bando and Balch put together a box based on your preferences.
Bogeybox gives you five days to try everything on at home and if there’s anything you don’t want, you return it. Shipping is free both ways and, Bando says, “there’s no pressure to purchase anything you don’t absolutely love. We think this is a smart, more simple way to discover great clothing.”
Oh, and there’s another thing that separates Bogeybox from other similar boxing services. Balch, a Class A PGA Professional who was the 2013 Chelsea Piers Teacher of the Year, offers customers a free swing analysis as an added perk.
“The complimentary swing analysis came about very organically,” Balch explained. “Since we assign each member their own Bogeybox Pro, we are in constant communication with them about new shipments, feedback on the items, and even swing issues. I was talking to a member one day and he was telling me about a terrible round of golf he played over the weekend. He said he didn't hit a single fairway and was trying to figure out what was going wrong with his swing. He knew I was a PGA Professional, so he asked if he could send me a video so I could take a look.”
From there, Balch took the video, uploaded it into a swing app and gave the customer a 10-swing analysis.
“He loved it and has been one of our best customers since,” Balch said. “From that point on, Nik and I knew that giving away a free swing analysis with each box, would make a lot of people happy and better golfers. So it was a win-win.”
Here’s how ordering a Bogeybox works:
Bogeybox began as a monthly service, but Bando and Balch agreed that didn’t work and decided to change it to an on-demand service – in other words, you order a new box only when you want one.
“We quickly realized that most people don't need clothes every month,” Balch said. “With both Nik and myself being avid golfers, we wanted new clothes for every season, but sometimes more often and sometimes less. Neither of us were members of any other subscription services because we didn't like having to commit to something every month. We also didn't want to be stuck with any items we received. We took all of this information and designed the service around that.”
If you’re interested in learning more about Bogeybox, visit www.bogeyboxgolfclub.com.