Chad Coleman is the Social Media Manager for Callaway Golf (a fantastic follow on Twitter too, @HashtagChad). In his role, Coleman is often tasked with coming up with ideas for incredibly cool things.
From the vantage point of what you, the reader, are about to see, this has to be one of the coolest.
For Coleman, you would think it was more petrifying than anything else.
In the video below -- a Callaway ad shoot in Columbus, Ohio, site of this week's Memorial Tournament on the PGA Tour -- recent Colonial winner Chris Kirk hits a backwards flop-shot.
What separates this particular video from others, however, is the fact that Coleman is just a few feet in front of Kirk, kneeling down with a camera above his head to capture the shot.
So was Coleman shaking in his sneakers? I mean what if Kirk thinned it? From that close, Coleman would likely be suffering serious consequences.
"To be perfectly honest, I wasn't really nervous at all," he told me. "This guy is so good that the chances of him hitting it thin are slim to none. I was more thinking about what an awesome photo I was going to get from it!"
And an awesome photo it was, as you can see at the top of this page.
Here's the video of the remarkable shot: