PGA.com launches PGA Digital Golf Academy on YouTube

By
PGA.com Staff

Series: Industry News

PGA.com -- the official website of The PGA of America which is managed by Turner Sports -- today launches the PGA Digital Golf Academy, a new online subscription product offering high-quality instructional videos featuring PGA Professionals that is designed to help golfers improve their game.

PGA Digital Golf Academy will also launch as a part of the new YouTube subscription platform, making PGA.com’s instructional content one of the first sports YouTube subscription-based channels. The content will be available at youtube.com/PGAGOLFACADEMY.

PGA Digital Golf Academy will leverage an extensive library of existing golf instructional material produced by PGA Professionals and newly created exclusive content to provide users with aseries of tips, tools and techniques for an in-depth, online learning experience. As a subscriber, for $4.99 a month or $34.99 for a full year, users can receive unlimited streaming of videos and classes available anytime, anywhere via broadband and mobile.

Highlights include:

- Topic Playlists: A collection of 5-10 minute videos organized by topics such as putting, driving, fitness and trouble shots, for a complete selection of tips to help improve a golfer’s game.

- Classes: Divided into a series of chapters on swings, chipping, rules of the game, game management and more, the PGA Digital Golf Academy classes will help users build skills step by step.

- One-on-One Lessons: Users can view complete 30-40 minute personal lessons shot on location with top PGA Instructors and their students.

- Golf Instruction Series: Users have the option to watch 15-minute vignettes covering key instruction for a 12-16 week period or four to five-minute segments on particular topics including Get Golf Ready, Taking Your Game to the Next Level, Course Management and Getting Back into Golf.

The PGA Digital Golf Academy also offers golfers an opportunity to connect with a PGA Professional in their area for further one-on-one instruction.

“The ultimate way to learn the game of golf is by taking personal lessons from a PGA Professional who can tailor the instruction to the individual,” said Gary Treater, Turner Sports’ senior director of business operations for PGA.com. “The PGA Digital Golf Academy bridges the gap between content that is typically available in magazines, online and through personal lessons, to provide a robust digital learning experience.”

“The launch of the PGA Digital Golf Academy is yet another exciting opportunity for consumers to benefit from the expert instruction provided by PGA Professionals,” said Ted Bishop, President of The PGA of America. “The PGA is pleased to continue partnering with Turner Sports to present the premiere teaching skills of our Professionals through various platforms.”

PGA.com
PGA.com is the official online destination for The PGA of America and is home to the PGA Championship, the Senior PGA Championship, The PGA Grand Slam of Golf and The Ryder Cup. Beginning in 2002, Turner Sports and the PGA formed a multi-year alliance with a mission to serve the golfing public, PGA Professionals and the golf industry with products and services to grow the game of golf. The two organizations recently expanded the deal through 2019 to include licensing with Turner’s Cartoon Network Enterprises (CNE) serving as the PGA’s licensing agent in the youth marketplace.

As a leader and innovator in broadband golf coverage, PGA.com continues to gain success for its PGA.com LIVE video presentation of PGA’s premier events. In 2012, PGA.com’s PGA Championship LIVE received a Sports Emmy for Outstanding New Approaches in Sports; In 2010, PGA.com garnered a Webby Award for Best Interactive Video for its 2010 Ryder Cup LIVE coverage. In 2009, PGA.com’s on air, online and mobile coverage of the PGA Championship was nominated for an Emmy® by the National Television Academy and was awarded a CommArts Interactive award for the PGA Championship LIVE video and the PGA Championship iPhone app.

Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes Bleacher Report, NCAA.com and March Madness Live, and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.