PALM BEACH GARDENS, Fla. -- The PGA of America announced the launch of a new official logo for the PGA Championship, which showcases the Season's Final Major while also supporting its host venues and its worldwide golf appeal.
The PGA of America engaged PS212 of New York City as design consultant, to support its objective to capture the significance of a Championship that originated in 1916, the spirit of golf and enthusiasm of unscripted entertainment that is live sports. The first usage of the new logo begins with the 95th PGA Championship in August 2013 at Oak Hill Country Club in Rochester, N.Y.
"For more than 95 years, golf enthusiasts around this country have embraced a world-class PGA Championship field that competes for the Rodman Wanamaker Trophy," said PGA of America President Allen Wronowski. "That sparkling trophy and The PGA of America brand also have connected with many of the finest venues in our sport. The new PGA Championship logo reflects a proud, distinctive history while also paying tribute to magnificent hosts."
David Gaglione, PS212's founder, said that the new PGA Championship logo, with its centerpiece Wanamaker Trophy, features four pennants representing golf's four major championships and captures the celebratory spirit that the Championship delivers. The branding of the PGA Championship logo was a six-month endeavor that, Gaglione said, "combined the teamwork of future host sites."
"The banner and circle are familiar visual references in golf. The shading, color, and effects used in the creation of the PGA Championship logo deliver a strong reinterpretation of these classic elements," said Gaglione. "The rich blue used for the logo emanates from The PGA of America's core colors that are found in The PGA's seal."
About The PGA of America
Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.
Founded in 2008 by David Gaglione, PS212 is a strategic marketing, naming and design firm in New York City. PS212 works intimately with clients to understand their unique needs, provide a cohesive experience and ultimately achieve impactful solutions. For further information, visit PS212.com; contact@PS212.com or (917) 374-5050.