LAS VEGAS, Nevada – Thousands of PGA Professionals, golf buyers, manufacturers and industry leaders began gathering Monday in Las Vegas for the 2014 PGA Fashion & Demo Experience, Aug. 18-20, to preview the newest golf apparel and accessory collections, test the latest equipment and golf technology, learn from industry experts and network with colleagues in the sophisticated new settings of Cascata Golf Club and the Palazzo Ballroom of the Venetian Conference Center in Las Vegas.
“We’re enthusiastic to begin the PGA Fashion & Demo Experience today in the beautiful, new setting of Cascata Golf Club,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “More than 60 golf equipment, technology and accessory companies have exciting demonstrations, contests and special events planned for PGA Professionals and golf buyers coming from all 50 U.S. states and 25 countries. The PGA Demo Experience, which spans the entire Cascata facility, plus short-game instruction workshops and an industry reception with live entertainment, promises to be a fun and productive experience for our industry guests.”
2014 PGA Fashion & Demo Experience
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Monday, August 18
All PGA Professionals and industry leaders registered to attend the PGA Fashion & Demo Experience personally previewed and tested new equipment, technology, training aids and accessories from more than 60 leading golf brands and emerging companies during the PGA Demo Experience, 3:00-9:00 p.m. The event encompassed the entire Cascata facility and featured new equipment and technology testing at the range and short game greens, a golf vendor village, an indoor merchandise marketplace in the Cascata Ballroom, contests and prizes.
Additionally, an industry reception was offered throughout the Cascata clubhouse and grounds featuring professional networking, refreshments and live music by 2012 American Idol contestant Mahikumakani “Mahi” Crabbe and his band. An AGM 25th anniversary networking event also was held in the Cascata clubhouse, 5:30-7:00 p.m., open to all AGM members and event attendees. The PGA Demo Experience was presented by health and wellness company, Magic Nutrition.
Also, PGA Professional Stan Utley, PGA Tour winner and one of Golf Digest’s Top 50 Best Teachers in America, provided hands-on short-game instruction during two one-hour sessions at the 18th hole of Cascata Golf Club during the PGA Demo Experience on Monday, Aug. 18. And the PGA Education Conference offered two Monday certification programs at the Venetian – the PGA of America presented the CPP 2.0 Jumpstart for All Certifications, and Flightscope offered the Flightscope Academy Program.
On Monday, a full field of PGA and active LPGA Professionals competed in the inaugural PGA Fashion & Demo Experience Pro-Pro Tournament, presented by Magic Nutrition, featuring a purse of $25,000, with a $10,000 prize awarded to the winning team. Prizes will be awarded during the PGA Fashion & Demo Experience Opening Night Reception on Tuesday, Aug. 19.
Tuesday & Wednesday, Aug. 19-20
On Tuesday and Wednesday, the hottest fashion trends and newest accessory collections from some 200 companies and brands will be exclusively showcased for attending PGA Professionals and buyers at the new PGA Fashion Experience. The PGA Fashion Experience, co-located with multiple Las Vegas Fashion Week trade shows, is moving to a sophisticated new setting in the Palazzo Ballroom on the fifth floor of the Venetian Conference Center. The PGA Fashion Experience opens each morning at 8:30 a.m. and closes at 7:00 p.m. on Tuesday, and 4:00 p.m. on Wednesday.
Many participating companies are hosting celebrity appearances, special events and offering exclusive show specials each day. Complimentary golf retail workshops and fashion designer panels, presented by the PGA of America, Association of Golf Merchandisers and the Accessories Council, will be offered each day to all attending PGA Professionals, golf retailers and apparel buyers free of charge on the main stage in the Palazzo Ballroom.
The PGA Fashion & Demo Experience Live Fashion Show , presented by Chase54, will take place on the Main Stage of the Show Floor on Tuesday, August 19, 5:00-5:30 p.m. PGA Professionals and buyers will be able to uncover the latest trends and hottest styles from designers' newest collections. Golf Channel's Bailey Mosier will be the Master of Ceremonies. Participating companies include Chase54, AUR, Callaway Golf Apparel, COBRA PUMA GOLF, CUTTER & BUCK, Daily Sports, Dominie Luxury Women's Handbags, EP Pro, Girls Golf, J. Lindeberg, Nivo, Straight Down, Sunice, Tom Morris International, Tommy Hilfiger and TravisMathew.
All registered PGA Professionals and industry executives are invited to the PGA Fashion & Demo Experience Opening Night Reception , presented by Chase54, 5:30-7:00 p.m., featuring complimentary wine, beer & light hors d'oeuvres in a social, lively atmosphere on the show floor. Exhibitor booths will be open for business during this networking event for PGA Professionals and buyers to enjoy the extended hours to explore, browse and discuss all the latest finds the show floor has to offer.
The PGA Education Conference, held in conjunction with the 2014 PGA Fashion & Demo Experience, features special keynote industry presentation by the National Retail Federation, more than 20 classroom seminars and a full-day youth and family workshop on Tuesday and Wednesday, Aug. 19-20, in the Marcello Meeting Rooms on the fourth floor of the Venetian Conference Center. Education registration is available through online attendee registration and onsite education registration will be available at the event registration counter on the fourth floor of the Venetian.