PALM BEACH GARDENS, Fla. – The 2014 PGA Fashion & Demo Experience (formerly the PGA Expo), August 18-20, in Las Vegas, will begin on Monday, Aug. 18, at the renowned Cascata Golf Club with the all-new PGA Demo Experience featuring a pro-pro invitational, short-game workshops, new equipment and technology testing, an indoor golf product marketplace and industry reception.
“The new PGA Demo Experience is a day-long opportunity to grow your career, your business and your industry connections at one of the premier golf destinations in the United States,” said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. “We are pleased to offer industry professionals the opportunity to experience Cascata Golf Club while personally testing the newest innovations from top golf brands, learning short-game techniques from PGA Professional Stan Utley, one of the most respected golf teachers in our industry, and networking with colleagues at the tournament and industry reception. We look forward to an exceptional new event to tee off the PGA Fashion & Demo Experience in Las Vegas.”
2014 PGA Fashion & Demo Experience
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The schedule for the PGA Demo Experience is:
• 9:00 a.m.-2:00 p.m. PGA Fashion & Demo Experience Invitational
• 3:00 p.m.-9:00 p.m. Equipment and Technology Testing, Special Events, Contests/Prizes, Indoor Marketplace, Industry Reception
• 4:00 p.m.-5:00 p.m. Short Game Instructional Workshop, Stan Utley, PGA Golf Improvement Techniques – Chipping, Pitching and Bunker Play
• 5:30 p.m.-6:30 p.m. Short Game Instructional Workshop, Stan Utley, PGA Golf Improvement Techniques – Chipping, Pitching and Bunker Play
• 5:30 p.m.-7:00 p.m. AGM Reception, Cascata Clubhouse
Networking reception & AGM 25th anniversary celebration for AGM members and PGA Demo Experience guests
PGA Demo Experience
All PGA Professionals and industry leaders registered to attend the PGA Fashion & Demo Experience will be able to personally preview and test new equipment, technology, training aids and accessories from leading golf brands and emerging companies during the PGA Demo Experience, 3:00-9:00 p.m. The event will encompass the entire Cascata facility and feature new equipment and technology testing at the range and short game greens, a golf vendor village, an indoor merchandise marketplace in the Cascata Ballroom, contests and prizes.
Additionally, an industry reception will be offered throughout the Cascata clubhouse and grounds featuring live music, refreshments and professional networking opportunities. An AGM 25th anniversary reception also will be held in the Cascata clubhouse, 5:30-7:00 p.m., open to all AGM members and event attendees. PGA Professionals attending the PGA Demo Experience will receive 4 MSR credits in the industry participation category.
Instructional Workshops by Stan Utley, PGA
PGA Professional Stan Utley, PGA Tour winner and one of Golf Digest’s Top 50 Best Teachers in America, will provide hands-on short-game instruction during two one-hour sessions at the 18th hole of Cascata Golf Club during the PGA Demo Experience on Monday, Aug. 18. Workshops will begin at 4:00 p.m. and 5:30 p.m.
PGA Professionals will receive 1 MSR credit in the PGA Education category per workshop. Separate workshop registration is required and early registration savings are available through July 15. The workshop registration fee is $50 when registering for any additional PGA Education Conference session at the event or $125 as a stand-alone education registration. Discounted registration is available to PGA apprentice professionals and PGA Golf Management University students. PGA Fashion & Demo Experience educational offerings are open to all attending PGA Professionals and industry executives. PGA Professionals have access to more than 25 MSR credits through participation in the PGA Fashion & Demo Experience.
PGA Fashion & Demo Experience Invitational
PGA and active LPGA Professionals in good standing will have the opportunity to compete in the inaugural PGA Fashion & Demo Experience Invitational, featuring a purse of up to $25,000, with a $10,000 prize awarded to the winning team. The tournament will begin with a shotgun start at 9:00 a.m. Limited playing opportunities are available.
Access to Cascata Golf Club for Attendees
Complimentary transportation to and from The Venetian will be provided to all event attendees. There will be no onsite parking and limited offsite parking at the club. Complimentary round-trip, dedicated shuttle service will depart from and return to The Venetian Tour Bus Area beginning at 7:00 a.m. for tournament players. Shuttle service will offer a return trip to tournament players and begin outbound service for the PGA Demo Experience at 2:30 p.m., continuing throughout the event with departures and returning trips every 20 minutes. The last shuttle departing The Venetian for Cascata will be at 8:00 p.m.
Cascata Golf Club
Cascata Golf Club, voted a perennial top 100 public course in America, and #2 in the state of Nevada, is located 22 miles from the Las Vegas Strip, among the Red Mountains. This signature Rees Jones-designed course is well-known for its outstanding design and multiple water features on the property, including a river running through the clubhouse, Cascata Golf Club is well-regarded throughout the industry as a must-see destination and golf landmark.
About the new PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience (formerly the PGA Expo), Aug. 18-20, 2014, in Las Vegas, is a new fashion merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers, presented in a modern, sophisticated setting and organized by the PGA of America and PGA Worldwide Golf Exhibitions.