Paul Azinger Headlines Marquee of Presenters at 2010 PGA Fall Expo

Past Ryder Cup Captain Paul Azinger is the headline presenter of the 2010 PGA Fall Expo main stage schedule which includes designers, instructors, subject experts and successful CEOs to captivate, educate and motivate attendees at the golf industry’s annual second-half of the season business gathering at The Venetian Resort Hotel Casino in Las Vegas, Nevada, August 17-18. Azinger will be joined by the co-author of his recently released book, Cracking the Code, Dr. Ron Braund, to share exclusive behind-the-scenes details on his team-building strategies that catapulted the 2008 U.S. team to their first Ryder Cup victory after nearly a decade of European dominance. Azinger will be on hand for a book signing following the 9:30 a.m. live-interview program on Tuesday, Aug. 17, just one month before the 2010 Ryder Cup this September in Wales. “We are thrilled to have Paul Azinger lead off the 2010 PGA Fall Expo with his experiences as the successful 2008 Ryder Cup Captain,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “Cracking the Code offers valuable team-building business strategies we all can employ. This live interview with Paul and Ron is the perfect start to an exciting and diverse line-up of topics for attendees.” Attendees can look forward to a full two-day schedule of presenters diving into the latest fashion trends, instruction techniques, clubfitting technology and proven business models on the PGA Fall Expo main stage. Additional seminars will be presented in nearby meeting rooms. Many presentations offer PGA members MSR credits for each hour attended. Through participation in the complimentary education seminars, career programs, Town Hall and PGA Fall Expo events, PGA members may earn up to 20 MSR credits. Full conference schedule is updated regularly at www.pgaexpo.com. Cracking the Code: The Winning Ryder Cup Strategy: Make It Work for You (9:30 – 10:30 a.m., Tuesday, Aug. 17) Cracking the Code: The Winning Ryder Cup Strategy: Make It Work for You was released in June 2010 by Looking Glass Books and is the inside story of the innovative system behind America’s surprising 2008 Ryder Cup victory. Tapping his friend, relationship specialist Dr. Ron Braund, Azinger sought to create a radical team approach in a game dominated by individual greatness. The result was a strategy that focused on several key principals inspired by elite military operations and top businesses that can be applied far beyond sports. Azinger and Braund will share those principals and inside-the-ropes Ryder Cup stories with PGA Professionals and golf industry leaders attending the 2010 PGA Fall Expo. Project Fairway – sponsored by The Apparel Wire/powered by Golfweek (10:45 – 11:45 a.m., Tuesday, Aug. 17) Immediately following the Azinger presentation, Project Fairway, sponsored by The Apparel Wire and powered by Golfweek, will spotlight the latest fashion trends and inspirations for spring 2011 and beyond. Moderated by The Apparel Wire’s style editor, Janice Ferguson, the panel will include Dana Coppolino and Bjorn Bengtsson, designers for Greg Norman Collection; Susan Shade, president of Tehama and IZOD G; Mark Fletcher, president of Sunice; and James Thompson, marketing director of Pukka Headwear. Attendees will be able to ask questions of the panelists and register for a chance to win one of three gift bags with product from participating companies. ClubFitting Means Business – PING (12:00 – 1:00 p.m., Tuesday, Aug. 17) PING executives will share the latest in PING clubfitting technology and how it is impacting measurable performance gains in golf retail, building a loyal customer base; and developing and sustaining career growth. What is the State of Golf Retail? – Association of Golf Merchandisers (1:15 – 2:15 p.m., Tuesday, Aug. 17) Leading golf vendors and key buyers will share their successful strategies for staying profitable in a challenging economy. The session will be facilitated by AGM Member Vicki Bernstein. International Coaching Strategies - How to Prepare for the 2016 Olympics (2:30 – 3:30 p.m., Tuesday, Aug. 17) This Olympic golf panel will be moderated by Joseph Hallett, PGA, general manager of PGA Center for Golf Learning & Performance, with panelists: David Donatucci, director of fitness & performance at PGA Center for Golf Learning & Performance; Michael Hebron, PGA, director of golf at Smithtown Landing CC and representing Neuro Learning for Golf™; and Susan Berdoy Meyers, PGA, teaching professional at Ventana Canyon and representing Neuro Learning for Golf™. Panelists will focus on assessing Olympic potential in golf students; Olympic-level training methods; and the scope of international golf competition. PGA Fall Expo Tournaments Trophy & Prize Money Presentation (4:00 – 4:30 p.m., Tuesday, Aug. 17) Winners of Monday’s $7,000 PGA Professional Challenge Cup will receive their prize money and PGA Fall Expo Amateur Shoot Out Teams will be awarded prizes and premium Sterling Cut Glass trophies. Peak Performance Coaching (9:30 – 10:30 a.m., Wednesday, Aug. 18) Learn the foundation of being a performance coach in golf from well-known coaches, Lynn Marriott, PGA, and Pia Nilsson, PGA of Sweden, both representing Vision54. WE ARE GOLF – Western U.S. Golf Coalitions & Legal Issues (10:45 – 11:45 a.m., Wednesday, Aug. 18) This presentation is led by Christine Garrity, PGA Legal Counsel; AJ Jones, The Podesta Group; Steve Baker, Aaron, Read & Assoc.; and Thomas Addis, PGA, Southern California Section CEO. Attendees will learn about pending legislation impacting the golf business; how to build a grassroots network and prepare for local action; and how national and state coalitions are advocating lawmakers for the golf industry. Attract & Keep Women in Golf – sponsored by Women In the Golf Industry (12:00 – 1:00 p.m., Wednesday, Aug. 18) This panel discussion focuses on the importance of marketing golf directly to women; making the physical golf course more women-friendly; and creative golf programming for women. It will be led by members of Women in the Golf Industry organization: Lynn Stellman, LPGA Class A Professional and CEO of Ladies Links for Golf; Jan Bel Jan, ASGCA, president of Jan Bel Jan Green By Design; and Debbie Waitkus, president of Golf For Cause. Shrinkage: Better Controls for a Better Bottom Line (1:15 – 2:15 p.m., Wednesday, Aug. 18) Tracy Moffatt of the AGM Education Team and K&K Consulting will focus on inventory losses in golf retail and strategies to control losses for a better bottom line.