adidas and Ashworth to show at PGA Expo during Las Vegas Fashion Week

By
The PGA of America

Series: PGA Feature

PGA Golf Exhibitions, adidas Golf and Ashworth today announced the brands’ plans to exhibit in the 2011 PGA Expo in Las Vegas, Nevada, August 22-24.  This year’s PGA Expo returns to the Venetian Resort Hotel Casino at the heart of the apparel industry’s “Fashion Week” and the MAGIC, MODA, MRket and ACCESSORIES: The Show events.

“adidas Golf and Ashworth lead the industry in performance innovation and have serious potential for growth; it will double in the next three years. We’re looking forward to showing PGA Expo attendees why we’re so bullish on these brands and their future,” said John Kawaja, Executive VP adidas Golf & Ashworth.

2011 PGA EXPO

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adidas Golf and Ashworth will help anchor the extensive apparel section of the PGA Expo show floor in the Venetian Ballroom. PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will be able to preview the latest adidas and Ashworth collections, discover the latest golf retail trends and source the latest merchandise from a wide spectrum of golf vendors.  Additionally, PGA Expo attendees can personally test equipment and training aids, learn the latest business and teaching strategies at the PGA Expo Education Conference and enjoy numerous professional networking events.

“We are pleased to welcome back adidas and Ashworth to the PGA Expo,” said PGA Golf Exhibitions Industry Vice President John McGeary.  “PGA Professionals and golf retailers value the opportunity to see the latest collections of these popular brands.  And, because the PGA Expo is in the heart of Las Vegas Fashion Week, we are enthusiastic to offer a business platform that places the freshest golf collections of both brands in front of even more qualified new buyers.”

About the 2011 PGA Expo
The 2011 PGA Expo begins with a new Demo Night and industry networking party at the Callaway Golf Center, just off the Las Vegas Strip, on Monday, August 22.  PGA Professionals, buyers and industry leaders attending the PGA Expo will be able to field test the newest equipment, training aids and accessories first hand, 5:00-9:00 p.m., at the Center’s two-tiered 113-stall lighted driving range, plus the putting and chipping greens. The Center’s Divine Nine, a nine-hole lighted par-3 course, will be the site of a social golf outing and a Demo Night networking party will be offered throughout the facility.

More than 200 golf companies and brands will present and demonstrate their latest merchandise in the Venetian Ballroom on Tuesday, August 23, 9:00 a.m.-5:00 p.m., and on Wednesday, August 24, 9:00 a.m.-3:00 p.m.  Attendees can participate in the comprehensive education conference; test equipment right at the Golf Performance & Training Center; uncover the newest merchandise at the New Product Zone; and network with colleagues among displays of the latest golf fashion lines in the new Fashion FOREward Spotlight. 

Each Show day, the energy on the Show floor will be infused by numerous main stage presentations by industry leaders, golf fashion designers and PGA Professional instructors.  Well-known golf instructor Butch Harmon, veteran NBC/Golf Channel broadcaster Mark Rolfing and TNT broadcaster Jim Huber are among main stage presenters. 

Also, the popular Elations Industry Reception will return the first night of exhibition events, Tuesday, Aug. 23, at the TAO Las Vegas in the Grand Canal Shoppes of the Venetian, with a new, complimentary Opening Night After-Party at LAVO in the Palazzo Las Vegas Resort.

Returning to the apparel industry’s “Fashion Week” and the Venetian ballroom, the PGA Expo is positioned at the center of the MAGIC, MODA, MRket and ACCESSORIES: The Show events.

About adidas Golf & Ashworth
adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.