New Fashion Designer Panel identifies trends and crossover marketing

By
The PGA of America

Series: PGA Feature

PALM BEACH GARDENS, Fla. – Leading golf and lifestyle fashion designers will discuss the latest trends and crossover merchandising opportunities during a new Fashion Designer Panel at 10:00 a.m. on the opening morning of the 2012 PGA Expo, Aug. 21, on the event's main stage in the Las Vegas Venetian Ballroom. The panel will be moderated by Golf Digest Fashion Director Marty Hackel and Win McMurry, Golf Channel reporter and resident fashion expert.

The panel will feature opinions from leading designers including John Ashworth of LinkSoul, Billy Draddy of Fairway & Greene/Zero Restriction and Mike Rowley of Straight Down. Timed on the opening morning of the PGA Expo and just prior to the 11:00 a.m. opening of the MRket apparel trade show, the fashion panel is open to attendees of both events to spotlight the crossover opportunities of golf, resort and lifestyle apparel markets.

2012 PGA EXPO

To return to the PGA Expo home page, click here.

"The new Fashion Designer Panel is another valuable opportunity for attendees from both the PGA Expo and MRket to network and discover crossover merchandising opportunities and the latest trends to impact their businesses back home," said PGA Golf Exhibitions Industry Vice President John McGeary. "Marty and Win will easily bring out the best in our panelists to offer exclusive fashion insight in a fun and engaging atmosphere. We're excited to host this new event."

Some of the brightest brands in apparel will be among some 250 top golf companies and brands showing off their newest designs at the 2012 PGA Expo, including Abacus, adidas Golf, Ahead, Antigua, Ashworth, Bobby Jones, Callaway, Carnoustie, Cobra PUMA Golf, Cutter & Buck, Donald Ross Sportswear, Dunning Golf, Ecco, EP Pro, Fairway & Greene, FootJoy, Gear for Sports, Greg Norman Collection, Imperial Headwear, J. Lindeberg, Kentwool, Linksoul, Maui Jim, Nivo, PGA Authentic, Page & Tuttle, Ping Apparel, Pukka Headwear, Sport Haley, Straight Down, Sunice, Tommy Hilfiger, Travis Mathew, Under Armour, Zero Restriction and many others.

More than 4,000 industry professionals are expected to attend the 2012 PGA Expo including top retailers from influential golf and retail facilities such as American Golf, Augusta National, Bel-Air Country Club, Brentwood Country Club, Classic Club, Congressional, Doral Resort, Edina Country Club, Golf & Ski Warehouse, Grayhawk, Indian Wells, Kiawah Island Golf Resort, PGA West, Phoenix Country Club, Play It Again Sports, Rancho Santa Fe, Riveria Country Club, Sawgrass Marriott Golf Resort & Spa, Southern Highlands, The Boulders Resort, Torrey Pines, TPC Summerlin, TPC Las Vegas, Troon, Wigwam Resort and many others.

Attendance at the Aug. 21 Fashion Designer Panel is open to all registered PGA Expo and MRket attendees.