The PGA of America has renewed an agreement with CoverShots to serve as the "Preferred Mobile Canopy Supplier of PGA Golf Properties" through 2014, continuing a long-standing, signature canopy presence at the 35-acre PGA Center for Golf Learning and Performance practice, instruction, technology and fitness complex.
PGA Golf Properties renews agreement With Covershots
A CoverShots™ Mobile Canopy provides shade on a driving range or practice facility, making the location distinctive and desirable. The unit is moveable, allowing facilities to set their tee line or hitting stations every day, if desired. The tent effect of the awning on a CoverShots Mobile Canopy affords PGA Professionals and golfers an opportunity to teach or practice on natural grass, rather than mats, with little regard to the weather.
"PGA Golf Properties is delighted to extend our agreement with CoverShots over the next four years," said Bob Baldassari, PGA general manager, PGA Golf Properties, which encompasses the PGA Golf Club, PGA Center for Golf Learning and Performance and the PGA Historical Center Golf Museum, in Port St. Lucie, Fla. "Protecting our customers from the elements is a critical element in ensuring the growth of our business. With six CoverShot canopies at our facilities, we are able to offer protection daily for people who are sensitive to UV rays, while also having the unique ability to mobilize the canopy to various locations on our property. This enables us to adjust to weather conditions and highlight different areas of one of the top-ranked practice facilities in the world."
According to CoverShots research, PGA Professionals and facilities with a canopy earn more income by increasing range ball revenue and reducing lesson cancellations due to heat and/or rain. Ranges and golf courses with a CoverShots canopy have reported documented increases of up to 27 percent of range ball sales, club and soft good sales, and similar increases in food and beverage revenues. The canopy provides protection from the harmful effects of UV rays, which reduces the risk of skin cancer.
"CoverShots is pleased to continue its long standing relationship with The PGA of America," said Randy Naylor, president, CoverShots. "PGA Golf Properties has been a big supporter of CoverShots over the years, verifying to us the demand for our product at one of the top practice facilities in the entire game."
About PGA Village
The Ryder, Wanamaker and Dye Courses form a trio of world-class courses at the PGA Golf Club, at PGA Village in Port St. Lucie, Fla. Named by Golf Digest as one of the "75 Best Golf Resorts in North America," PGA Village also features the award-winning, 35-acre PGA Center for Golf Learning and Performance and PGA Historical Center golf museum. The PGA Golf Club exists to be one of the premier public-access resort facilities in America, complete with a Private Members Club, and also serves as the home club for our 28,000 PGA Professionals. For more information, please visit pgavillage.com.
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