The PGA of America has named Corey Aurand as its Senior Director of PGA Golf Properties, which presently encompasses the facilities at PGA Village St. Lucie, PGA Village Verano, PGA Village The Bahamas and Valhalla Golf Club. Aurand, a PGA member since 1995, will oversee the flagship PGA Village in Port St. Lucie, Fla., as well as the development and creation of PGA Villages worldwide. He will further direct the management at Valhalla Golf Club, the site of the 2014 PGA Championship and 2011 Senior PGA Championship, and host of the 2008 Ryder Cup; in addition to both new and current (PGA National Golf Club and Resort and PGA West) licensed developments for The PGA of America.
Aurand has served as senior consultant for PGA Golf Properties for the past three years, overseeing the multi-million dollar restoration of all three courses at PGA Golf Club, in Port St. Lucie, while working with legendary designers Tom Fazio and Pete Dye. Since the renovations, the facility has consistently ranked among the "75 Best Golf Resorts in North America" by Golf Digest (currently No. 51). He has also guided management on both operations and new product development for the PGA Village brand and the storied Valhalla Golf Club.
"It is a tremendous thrill to join PGA Golf Properties as Senior Director," said Aurand. "Led by PGA General Manager Bob Baldassari, the vision that our team has to elevate the global stature of the PGA Villages brand is central to our growth strategy, as it represents The PGA of America’s nearly 95 years of excellence and tradition. Through the development of world-class PGA Village resorts for the public; the enhancement of our private club experience at both Valhalla Golf Club and PGA Golf Club; and our cutting-edge instruction programs at the PGA Center for Golf Learning and Performance for adult and junior players alike; PGA Golf Properties will showcase the ultimate golf experience to play, stay, live and learn the game."
Previously, Aurand was the founding principal of Prodigy Golf LLC, the management and consulting firm that co-founded, designed and developed The Golf Club at Bear Dance in Castle Rock, Colo.; and Universal Golf Development, a golf management firm overseeing operations for Denver-area courses, such as The Golf Club at Bear Dance (home of the Colorado PGA Section) and Riverdale Dunes & Knolls, along with Paraiso del Mar in La Paz, Mexico. All told, Aurand has been involved with the design and construction, renovation, development, operation and/or ownership of 12 separate golf facilities.
Aurand is a past member of the Board of Directors for the Colorado PGA Section. A native of Los Angeles, Aurand received a Bachelor of Arts in Communications from the University of Southern California in 1991, where he played outfield for the Trojans baseball team and once held the second-longest consecutive game hitting streak in school history. Recently relocated from Castle Rock, Colo., Aurand resides in Jupiter, Fla., with his wife, Tiffany, and their sons, Conner (6) and Logan (7 months).